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Commentary

How to build your personal brand at work

By
Debbie Messemer
Debbie Messemer
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By
Debbie Messemer
Debbie Messemer
Down Arrow Button Icon
February 26, 2015, 10:30 AM ET
Courtesy of KPMG

MPW Insider is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today’s answer for: What is one piece of advice all millennials should take before entering the workforce? is written by Debbie Messemer, managing partner at KPMG San Francisco.

Establish yourself as a team player.

When I evaluate job candidates entering the workforce, one of the most important considerations is whether they will be a good fit in our firm. Teamwork and collaboration are essential to moving the organization forward, so in addition to technical skills I look for people who will work effectively on a team. This requires thinking beyond specific assignments and looking for additional ways to contribute to the organization’s overall success.

Here are three ways to build your personal brand as a team player within a company:

Become a company ambassador. Learn as much as you can about your company and its product. Then, find ways to share your knowledge. We recently had an employee offer her business card to two executives on a train discussing a particular issue. She let them know that our firm could help. When she arrived at her desk, she had an email from one of the executives asking for a meeting. Always take advantage of ways to expand your company’s brand.

Stay informed. Every day I read the Wall Street Journal and watch the morning financial news on CNBC. I’m looking for news about clients, trends, and issues that could impact/benefit our clients. Staying current can help you identify a fresh approach or new opportunity for your organization. It’s equally important to follow your company in the news. What is being announced publicly? What are analyst’s saying? Staying up to date on the issues puts you in a better position to contribute.

Relationships matter. People generally don’t buy services, they buy trusted relationships. In fact, some of my strongest relationships are those that were made during my first days at KPMG, people today who hold key positions in our firm or prominent jobs within business. Widen (and cultivate) your circle of relationships and maintain them. This will require some effort, but the dividends aside from the friendships are worth it. You will be able to share ideas about how to move the organization forward and learn of any issues or challenges. Building relationships is absolutely critical to succeeding in business, plus you get to meet so many wonderful people.

Read all answers to the MPW Insider question: What is one piece of advice all millennials should take before entering the workforce?

3 human skills that robots can’t replaceby Stacia Pierce, CEO of Ultimate Lifestyle Enterprises.

3 ways to be a team player at work by Julie Larson-Green, CXO of applications and services group at Microsoft.

Recent graduates: Why it’s okay to be unemployed after college by Maren Kate Donovan, CEO of Zirtual.

The downsides of technology in a hyper-connected world by Cheryl Cook, vice president of global channels and alliances at Dell.

The perfect job doesn’t exist, so focus on this instead by Erin Ganju, co-Founder and CEO of Room to Read.

Barbara Bush: How to find a mentor by Barbara Bush, co-founder of Global Health Corps.

What you can actually learn from getting fired by Gay Gaddis, CEO and founder of T3.

Why social media is a blessing (and a curse) by Pam Wickham, vice president of corporate affairs and communications at Raytheon Company.

The most important thing to consider when accepting a job offer by Lisa Donohue, CEO of Starcom USA.

6 key benefits of having a mentor by Carolyn Rodz, CEO of Market Mentor.

The myth behind climbing the corporate ladderby Shiza Shahid, co-founder and ambassador of Malala Fund.

The one word that will boost your careerby Jennifer Steinmann, Chief Talent Officer of Deloitte.

6 ways to determine if you’re in the right career by Debby Hopkins, CEO at Citi Ventures.

There’s no such thing as a linear career path by Trish Lukasik, Senior Vice President of Sales at PepsiCo.

Want to succeed in your career? Get uncomfortable by Kathy Bloomgarden, CEO of Ruder Finn.

Listen to your gut — it could make you CEO one day by Kara Goldin, founder and CEO of Hint Water.

Why millennials have the power to change the workplace — for good by Lauren Stiller Rikleen, President of Rikleen Institute for Strategic Leadership.

Why passion may not be enough to build a successful career by Sarah Leary, co-founder and vice president of marketing and operations at Nextdoor.

How to build a career, not just a job by Alyse Nelson, president and CEO of Vital Voices Global Partnership.

Best lesson from your first job: discovering your weaknesses by Ann Marie Petach, Senior Managing Director of Solutions Group at BlackRock.

3 ways to get noticed at work by Liz Wiseman, President of Wiseman Group.

Can millennials revolutionize business? by Erica Dhawan, co-author of “Get Big Things Done” and CEO of Cotential.

Girl Scouts CEO Anna Maria Chavez: My best career advice for millennials by Anna Maria Chavez, CEO of the Girl Scouts of America.

About the Author
By Debbie Messemer
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