• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Current price of oil as of July 13, 2026

2

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

3

Current price of silver as of Monday, July 13, 2026

1

Current price of oil as of July 13, 2026

2

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

3

Current price of silver as of Monday, July 13, 2026
Techpalantir

Palantir picks up Fancy That in latest acqui-hire

Andrew Nusca
By
Andrew Nusca
Andrew Nusca
Editorial Director, Brainstorm; author, Fortune Tech
Down Arrow Button Icon
Andrew Nusca
By
Andrew Nusca
Andrew Nusca
Editorial Director, Brainstorm; author, Fortune Tech
Down Arrow Button Icon
February 6, 2015, 12:56 PM ET
FANCY THAT STORY: Ayush Sood and Karthik Viswanathan
Fancy That co-founder Ayush Sood with Karthik Viswanathan as pictured in the Nov. 17, 2014 issue of Fortune.Photograph by Cody Pickens for Fortune
Add Fortune on Google for similar content.

Palantir Technologies, the furtive data analytics startup (and tech-world unicorn) has acquired a tiny company called Fancy That in a bid to shore up its efforts to attract retail clients.

The two-year-old company, which is located in Palo Alto, Calif., was set on solving retailers’ problems through data technologies—sensors, machine learning, all the usual “big data” trappings. The startup first set out to optimize pricing and inventory management for apparel retailers. It has since expanded its mission to help retailers manage their efforts across physical stores, websites, mobile apps, and other customer-facing outlets—”omnichannel,” as the industry likes to call it.

“The decision to join Palantir was not made lightly, but ultimately it was clear that our goal of solving important problems in a data-driven way is deeply aligned with theirs,” the company’s founders wrote in a blog post. “We are confident that we will be able to drive more value—in the retail industry and beyond—working in concert with the awesome team at Palantir.”

Eagle-eyed readers of Fortune may remember one of the company’s co-founders (and CTO), Ayush Sood, as the smiling fellow sitting on a colorful staircase in the feature story “Start up. Drop out. Welcome to the Garage.” in the November 17, 2014 issue of Fortune. Rounding out the founding team: CEO Amrit Saxena, Catherine Lu, and Karanveer Mohan.

The terms of the deal were not disclosed, but given the company’s size and relative youth all signs point to an acqui-hire. Palantir has been on a bit of a spree with such deals lately; in July, it picked up New York’s Poptip, which specializes in social media data, and San Francisco’s Propeller, which specializes in mobile apps.

Why? As my colleague Erin Griffith wrote at the time: “Palantir has decided, ten years in, that it’s easier to buy talented data teams than to recruit them. The complex explanation, oversimplified: Palantir needs to enter new markets leading up to its IPO, as the slow sales cycle of its current markets—government, military and finance—isn’t appealing to Wall Street.”

About the Author
Andrew Nusca
By Andrew NuscaEditorial Director, Brainstorm; author, Fortune Tech
Instagram iconLinkedIn iconTwitter icon

Andrew Nusca is the editorial director of Brainstorm, Fortune's innovation-obsessed community and event series. He also authors Fortune Tech, Fortune’s flagship tech newsletter.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Ramp’s billionaire CEO ignores résumés and Ivy League degrees—he’s more interested in engineers who built Minecraft servers as teens
SuccessHiring
Ramp’s billionaire CEO ignores résumés and Ivy League degrees—he’s more interested in engineers who built Minecraft servers as teens
By Sydney LakeJuly 14, 2026
50 minutes ago
Goldman economist offers a reality check on AI adoption: it took 15 years for computers to really show up in the data
AIEconomics
Goldman economist offers a reality check on AI adoption: it took 15 years for computers to really show up in the data
By Nick LichtenbergJuly 14, 2026
55 minutes ago
kh
PoliticsNew York
New York, a state without nearly any data centers, becomes first to ban their construction
By Anthony Izaguirre and The Associated PressJuly 14, 2026
1 hour ago
Jon Clifton sitting behind a blue background
Successthe future of work
Gallup CEO says colonizing Mars may be closer than fixing today’s ‘broken’ workplace—where disengagement levels are as high as 2020
By Preston ForeJuly 14, 2026
2 hours ago
mm
Commentaryregulation
Exclusive: Delaware proposes testing the AIC, a new legal entity for agents in a regulatory sandbox
By John Nay and Charuni Patibanda-SanchezJuly 14, 2026
2 hours ago
SpaceX and Amazon look like tech twins—but their financials tell a very different story
Big TechCFO Daily
SpaceX and Amazon look like tech twins—but their financials tell a very different story
By Sheryl EstradaJuly 14, 2026
4 hours ago

Most Popular

Current price of oil as of July 13, 2026
Personal Finance
Current price of oil as of July 13, 2026
By Joseph HostetlerJuly 13, 2026
1 day ago
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
Innovation
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
By Sasha RogelbergJuly 12, 2026
2 days ago
Current price of silver as of Monday, July 13, 2026
Personal Finance
Current price of silver as of Monday, July 13, 2026
By Joseph HostetlerJuly 13, 2026
1 day ago
How Pete Hegseth's DEI order just put Scouting America's future at stake
North America
How Pete Hegseth's DEI order just put Scouting America's future at stake
By Seth T. Kannarr, Derek H. Alderman and The ConversationJuly 13, 2026
22 hours ago
Current price of gold as of July 13, 2026
Personal Finance
Current price of gold as of July 13, 2026
By Danny BakstJuly 13, 2026
1 day ago
The U.S. and Iran can't agree on fully reopening the Strait of Hormuz. The solution could be straight out of the Old Testament
Middle East
The U.S. and Iran can't agree on fully reopening the Strait of Hormuz. The solution could be straight out of the Old Testament
By Jason MaJuly 11, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.