• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
chocolate

Here’s why Americans who love British chocolate are freaking out

By
TIME
TIME
and
Ben Geier
Ben Geier
Down Arrow Button Icon
By
TIME
TIME
and
Ben Geier
Ben Geier
Down Arrow Button Icon
January 27, 2015, 8:26 AM ET
April 3 2009- Cadbury Creme Egg - Cadbury World Factory and Museum, England for Travel Story. Need a
April 3 2009- - Cadbury World Factory and Museum, England for Travel Story. Need a light table shot of the two eggs one opened with the filling spilling out. (Photo by David Cooper/Toronto Star via Getty Images)Photograph by David Cooper — Toronto Star via Getty Images

This post is in partnership with Time. The article below was originally published at Time.com

By Laura Stampler, TIME

Thousands of Rolo, Cadbury and Toffee Crisp lovers in the U.S. have signed a petition protesting a lawsuit that threatens the importation of British chocolates into the United States.

As the result of a lawsuit brought by Hershey in August, Let’s Buy British Imports (LBB) has agreed to stop importing popular British chocolates into the United States.

While Cadbury won’t disappear completely from American shelves, it’ll be the chocolate manufactured by Hershey (HSY), which has a licensing agreement to market products made in the U.S. under the Cadbury name. The Hershey recipe has a lower fat content, a less creamy texture and, British chocolate fans insist, an inferior taste.

The news isn’t likely to affect American consumers who buy their Cadbury Creme Eggs from supermarket chains (which have sold the American recipe for years), but lovers of the British variety are incensed.

“Due to legal action by the so-called chocolate maker Hershey’s, we can no longer import the real Cadbury chocolate from England,” Tea & Sympathy, a New York shop specializing in British goods, wrote on its Facebook. “They want us to sell their dreadful Cadbury approximation but we can’t in good conscience sell you such awful chocolate when we have made our reputation on selling you the yummy real English stuff.”

The New York Times reports that various British treats will disappear altogether from American shelves because consumers may confuse them with competing American chocolates. The Toffee Crisp bar has orange packaging similar to Reese’s Peanut Butter Cups, and Yorkie chocolate bars allegedly infringe on York peppermint patties.

About the Authors
By TIME
See full bioRight Arrow Button Icon
By Ben Geier
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

RetailRetail
Chubbies cofounder Kyle Hency is back—his new startup Good Day just raised $7 million in seed funding
By Allie GarfinkleJanuary 15, 2026
1 day ago
Federal Reserve Chairman Jerome Powell
EconomyConsumer Spending
Economy is marginally improving but only because the rich are splurging on luxury items and holidays, the Fed says
By Eleanor PringleJanuary 15, 2026
2 days ago
C-SuiteLuxury
Can Saks’ new CEO repair the damage done to the luxury retailer by years of being treated as a ‘financial plaything’?
By Phil WahbaJanuary 15, 2026
2 days ago
saks
RetailRetail
Saks files for bankruptcy as its CEO sees ‘defining moment’ after multibillion-dollar Neiman Marcus takeover
By Anne D'Innocenzio and The Associated PressJanuary 14, 2026
3 days ago
RetailRetail
Walmart teams with Alphabet for AI-assisted shopping on Gemini
By Jaewon Kang and BloombergJanuary 11, 2026
6 days ago
Outgoing Walmart CEO Doug McMillon
SuccessMillionaires
Walmart’s CEO Doug McMillon out-earns the average American’s salary in less than 20 hours—during a typical 30-minute commute, he’s already made $1,563
By Emma BurleighJanuary 9, 2026
8 days ago

Most Popular

placeholder alt text
Europe
Americans have been quietly plundering Greenland for over 100 years, since a Navy officer chipped fragments off the Cape York iron meteorite
By Paul Bierman and The ConversationJanuary 14, 2026
2 days ago
placeholder alt text
Health
The head of marketing at Slate posted on LinkedIn requesting cleaning services as a benefit at her company. The next day, HR answered her call
By Sydney LakeJanuary 15, 2026
2 days ago
placeholder alt text
Economy
America’s $38 trillion national debt is so big the nearly $1 trillion interest payment will be larger than Medicare soon
By Shawn TullyJanuary 15, 2026
2 days ago
placeholder alt text
Politics
Anthony Scaramucci thinks Trump's 'hard-left' move to cap credit-card fees is because he's 'texting back and forth with Mayor Mamdani'
By Nick Lichtenberg and Eva RoytburgJanuary 16, 2026
13 hours ago
placeholder alt text
Politics
Ford CEO Jim Farley says the White House will 'always answer the phone,' but needs Trump to do more to curtail China’s threat to America's autos
By Sasha RogelbergJanuary 16, 2026
23 hours ago
placeholder alt text
Politics
The Nobel Prize committee doesn't want Trump getting one, even as a gift—but they treated Obama very differently
By Nick LichtenbergJanuary 16, 2026
9 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.