• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Retail

Retail sales slide signals weak consumer demand

By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
October 15, 2014, 9:02 AM ET
Shoppers Take Advantage Of Black Friday Deals
Photo by Joshua Lott — Getty Images

U.S. retail sales slid a worse-than-expected 0.3% in September from the prior month, as auto sales eased and declining gasoline prices hurt sales at the pump.

The Commerce Department reported retail and food services sales for September, adjusted for seasonal variations and holidays but not price changes, were $442.7 billion, a decline of 0.3% from the prior month. Economists surveyed by Bloomberg had projected a 0.1% drop.

The September decline suggests Americans are still reluctant to splurge on consumer goods.

Gasoline stations posted a 0.8% drop on a sequential basis, hurt by weaker prices at the pump. The retail price of gasoline for the average American has dropped nearly 15% since late June to an average of $3.17 a gallon, according to The Wall Street Journal, which cited data from Gasbuddy.com.

Meanwhile, motor vehicle and parts dealers’ sales also dropped 0.8%, while clothing and clothing accessories stores sales were down 1.2%. Both of those sequential declines aren’t exactly a surprise, as the auto industry historically sells more vehicles in August and apparel makers also do better then, when the key Back-to-School season has kicked into high gear.

There were a few pockets of notable growth. Electronics and appliance sales leapt 3.4% (remember, Apple reported record first-weekend iPhone sales in September), and health and personal care sales were up 0.3%.

About the Author
By John KellContributing Writer and author of CIO Intelligence

John Kell is a contributing writer for Fortune and author of Fortune’s CIO Intelligence newsletter.

See full bioRight Arrow Button Icon

Latest in Retail

cyber monday
RetailCyber Monday
Cyber Monday to set record with up to $14.2 billion of online spending, the biggest shopping day of the year and ever
By Wyatte Grantham-Philips, Anne D'Innocenzio and The Associated PressDecember 2, 2025
5 hours ago
Bernie, Zohran
LawLabor
Zohran Mamdani, Bernie Sanders visit striking Starbucks baristas on picket line as union demands contract after nearly 4 years
By Jennifer Peltz and The Associated PressDecember 2, 2025
5 hours ago
RetailTariffs and trade
Costco joins companies suing for refunds if Trump’s tariffs fall
By Zoe Tillman, Jaewon Kang and BloombergDecember 1, 2025
18 hours ago
RetailBlack Friday
Extended holiday sales, effectively Black November, is ‘confusing’ for customers and dilutes shopping ‘sparkle’ of Black Fridays and Cyber Mondays past
By Kristina Monllos and Marketing BrewDecember 1, 2025
20 hours ago
Starbucks
LawStarbucks
Starbucks to settle with over 15,000 New York City workers for roughly $35 million
By The Associated PressDecember 1, 2025
23 hours ago
Ted Sarandos
Arts & EntertainmentHollywood
Netflix would be ‘killing three birds with one stone’ by buying Warner Bros. Discovery, BofA says
By Nick LichtenbergDecember 1, 2025
23 hours ago

Most Popular

placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
4 days ago
placeholder alt text
Success
Warren Buffett used to give his family $10,000 each at Christmas—but when he saw how fast they were spending it, he started buying them shares instead
By Eleanor PringleDecember 2, 2025
7 hours ago
placeholder alt text
Success
Forget the four-day workweek, Elon Musk predicts you won't have to work at all in ‘less than 20 years'
By Jessica CoacciDecember 1, 2025
1 day ago
placeholder alt text
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Sasha RogelbergDecember 1, 2025
23 hours ago
placeholder alt text
Personal Finance
Current price of gold as of December 1, 2025
By Danny BakstDecember 1, 2025
1 day ago
placeholder alt text
Big Tech
Elon Musk, fresh off securing a $1 trillion pay package, says philanthropy is 'very hard'
By Sydney LakeDecember 1, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.