• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Manufacturing

How GE generates $1 billion from data

By
Heather Clancy
Heather Clancy
Down Arrow Button Icon
By
Heather Clancy
Heather Clancy
Down Arrow Button Icon
October 10, 2014, 4:16 PM ET
GE CEO Jeff Immelt at the 2013 Fortune Global Forum.
GE CEO Jeff Immelt at the 2013 Fortune Global Forum.Stuart Isett/Fortune Global Forum

The square, squat robot scuttles across the stage on command, pausing next to a massive model depicting a locomotive engine.

Its sensors probe the surroundings, collecting and analyzing temperatures. Detecting an unusually high reading, it calls for help from a field service agent. When his human colleague arrives, the robot sends its report to his smart eyeglasses, offering step-by-step repair instructions it downloaded from a cloud database.

Meet the “Guardian,” a new breed of service robot known as an autonomous ground vehicle envisioned by General Electric’s intelligent systems research laboratory.

The demonstration scenario shared during a New York briefing suggests a future in which robots handle dull, dirty and dangerous work across a range of health care, manufacturing and field service applications while humans handle duties requiring more advanced cognitive and fine-motor skills.

For GE (GE), this is the next phase of the “Industrial Internet,” its in-house phrase for what others call the Internet of things—the ever-growing collection of connected devices “talking” to businesses with valuable data.

This phenomenon is worth an estimated $1 billion in incremental revenue for the company this year alone, mostly in the form of advanced asset performance management services, according to GE’s top executive. (GE’s services group generates $45 billion annually.) Last year, the strategy inspired GE’s $105 million investment in Pivotal, a data analytics company spun out from EMC.

“If you went to bed last night as an industrial company, you’re going to wake up this morning as a software and analytics company,” GE Chairman and CEO Jeff Immelt told 100s of customers and analysts attending the third “Minds + Machines” summit. “This change is happening in front of us. GE wants to be your partner.”

Using its Predix technology, GE already captures 50 million data points collected and communicated by 10 million sensors installed on $1 trillion worth of equipment ranging from medical imaging systems to locomotives to jet engines, Immelt said.

Right now, that information is helping GE customers drive higher operational efficiencies, predictive maintenance and diagnostics that can reduce downtime, and synchronized fleet management applications.

Kate Johnson, vice president and commercial officer for sales and marketing at GE, offers the example of an offshore oil rig operator that recently averted a potential failure after detecting changes in production performance data. The savings: $7.5 million in lost production by replacing the part proactively.

Elsewhere, wind farm operator E.ON generates 4% more power from turbines it manages in collaboration with GE; and AirAsia Group stands to save up to $10 million in fuel costs this year by using Predix to reroute flight paths and optimize air traffic flow, based (among other things) on the performance data it collects about GE jet engines. “This data has been available for safety applications, now these livestreams could be used for flight planning,” said Rajesh Gill, group chief pilot technical and efficiency, AirAsia.

By the end of 2014, there will be more than 40 applications and services based on GE’s platform but the company hopes to spur many others by making Predix available to businesses interested in developing industry-specific solutions.

What’s more GE is working with Cisco Systems and Intel to make sure support for its technology is included in future routers and other connected devices. To address security concerns, GE’s Wurldtech division is testing a firewall designed for the unique protection considerations of sensors, substations, trains and other industrial equipment.

With more than 50 billion connected machines predicted by 2020, the biggest challenge to GE’s industrial Internet strategy isn’t the technology it’s the processes reengineering that must take place not just to make sense of data but to take meaningful action on it, noted several GE customers during the briefing. “Remember the human interface. All this means nothing if you don’t have someone extracting this data to make it reality,” AirAsia’s Gill said.

This item first appeared in the Oct. 10 edition of Data Sheet, Fortune’s daily newsletter on the business of technology. Sign up here.

About the Author
By Heather Clancy
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

New execs to know across Bath & Body Works, the Ms. Foundation, and Atlanta’s new NWSL team
NewslettersMPW Daily
New execs to know across Bath & Body Works, the Ms. Foundation, and Atlanta’s new NWSL team
By Emma HinchliffeMay 6, 2026
2 minutes ago
Ryanair CEO Michael O'Leary
Travel & LeisureAviation
It’s always happy hour at the airport bar, but Ryanair’s CEO is calling for a crackdown on 6am tipples: ‘Who needs to be drinking beer at that time?’
By Tristan BoveMay 6, 2026
3 minutes ago
The ‘PayPal Mafia’ built a $1.5 billion fintech pioneer. The company they left behind is on life support
Startups & VentureSilicon Valley
The ‘PayPal Mafia’ built a $1.5 billion fintech pioneer. The company they left behind is on life support
By Eva RoytburgMay 6, 2026
6 minutes ago
Mark Zuckerberg once gave a Facebook engineer startup advice at 2 a.m. while ‘hanging out with all the interns’—she quit and raised millions after
SuccessMark Zuckerberg
Mark Zuckerberg once gave a Facebook engineer startup advice at 2 a.m. while ‘hanging out with all the interns’—she quit and raised millions after
By Orianna Rosa RoyleMay 6, 2026
7 minutes ago
goldman
Investingdisruption
‘FOMO has proven a stronger incentive than poor stock performance’: Goldman Sachs just issued a brutal verdict on the AI boom
By Nick LichtenbergMay 6, 2026
24 minutes ago
How Wyndham scales AI to improve hospitality at 8,400 hotels
NewslettersCIO Intelligence
How Wyndham scales AI to improve hospitality at 8,400 hotels
By John KellMay 6, 2026
33 minutes ago

Most Popular

A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
11 hours ago
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
Success
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
By Emma BurleighMay 5, 2026
1 day ago
Economists have found an answer to slowing cognitive decline: avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: avoid retiring early, study finds
By Sasha RogelbergMay 5, 2026
1 day ago
Current price of oil as of May 5, 2026
Personal Finance
Current price of oil as of May 5, 2026
By Joseph HostetlerMay 5, 2026
1 day ago
Clean energy's winning argument is the one it refuses to make
Commentary
Clean energy's winning argument is the one it refuses to make
By David CraneMay 5, 2026
1 day ago
Coinbase didn't just lay off 14% of its staff due to AI. It replaced managers with ‘player-coaches’ and turned its org chart upside down
Crypto
Coinbase didn't just lay off 14% of its staff due to AI. It replaced managers with ‘player-coaches’ and turned its org chart upside down
By Marco Quiroz-GutierrezMay 5, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.