• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Apple

Chitika: Apple and Samsung solidify their grip in U.S. and Canada

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
August 4, 2014, 12:31 PM ET

In February, Apple and Samsung accounted for 77.7% of the smartphone traffic in the U.S. and Canada as measured by hits on the Chitika Ad Network. In July, according to a Chitika report issued Monday, they accounted for 78.7%.

There was some movement among the lesser brands, but it was measured in tenths of a percent. Basically, Apple dominates North American smartphone with more than 50%, Samsung is a distant second with about half that share, and the rest are getting nowhere fast.

There’s plenty of volatility in other smartphone markets — especially in Asia, where Android price wars are raging — but North America is pretty much locked up.

“This should be expected,” the Chitika report notes, “as North America represents one of the world’s more mature smartphone ecosystems, with recent figures pointing to more than 66% and 55% of mobile users owning a smartphone in the U.S. and Canada, respectively.

By comparison, recent estimates suggest that worldwide smartphone penetration has barely topped 30%.

LINK: Q2 North American Mobile Update: Apple Users Drive Majority of Usage, Samsung Shows Greatest Growth

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.

.

 

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Starting Monday, businesses can claim refunds for Trump’s unconstitutional tariffs. But it will take 60-90 days to get paid
LawTariffs
Starting Monday, businesses can claim refunds for Trump’s unconstitutional tariffs. But it will take 60-90 days to get paid
By Mae Anderson and The Associated PressApril 19, 2026
37 minutes ago
Feds arrest a Los Angeles woman at LAX on suspicion of helping Iran traffic weapons to Sudan
LawCrime
Feds arrest a Los Angeles woman at LAX on suspicion of helping Iran traffic weapons to Sudan
By The Associated PressApril 19, 2026
46 minutes ago
Markets shudder as Strait of Hormuz starts resembling a combat zone. ‘We’re prepared to subject you to disabling fire’
EnergyIran
Markets shudder as Strait of Hormuz starts resembling a combat zone. ‘We’re prepared to subject you to disabling fire’
By Jason MaApril 19, 2026
1 hour ago
UAE in talks with U.S. for possible financial lifeline, WSJ says
BankingUAE
UAE in talks with U.S. for possible financial lifeline, WSJ says
By Maria Paula Mijares Torres and BloombergApril 19, 2026
3 hours ago
8 children between the ages of 1 and 14 are dead after a Louisiana shooting that was ‘unlike anything most of us have ever seen,’ police say
Politicsgun violence
8 children between the ages of 1 and 14 are dead after a Louisiana shooting that was ‘unlike anything most of us have ever seen,’ police say
By Gerald Herbert, John Seewer and The Associated PressApril 19, 2026
3 hours ago
Canada’s PM says strong U.S. economic ties were a strength but are now a weakness that must be fixed. ‘We have to take care of ourselves’
North AmericaCanada
Canada’s PM says strong U.S. economic ties were a strength but are now a weakness that must be fixed. ‘We have to take care of ourselves’
By Jim Morris and The Associated PressApril 19, 2026
4 hours ago

Most Popular

'We should absolutely be concerned about non-college-educated men today': higher rents, living at home, falling out of the labor market
Economy
'We should absolutely be concerned about non-college-educated men today': higher rents, living at home, falling out of the labor market
By Catherina GioinoApril 18, 2026
2 days ago
Thousands of CEOs admit AI had no impact on employment or productivity—and it has economists resurrecting a paradox from 40 years ago
AI
Thousands of CEOs admit AI had no impact on employment or productivity—and it has economists resurrecting a paradox from 40 years ago
By Sasha RogelbergApril 19, 2026
10 hours ago
The record-setting U.S. drought is so bad that 97% of the Southeast and two-thirds of the West are parched
North America
The record-setting U.S. drought is so bad that 97% of the Southeast and two-thirds of the West are parched
By Seth Borenstein and The Associated PressApril 18, 2026
1 day ago
The $6 billion Vatican Bank was beset by scandals, disastrous investments—and ties to the Mafia. How Pope Francis tried to fix it
Banking
The $6 billion Vatican Bank was beset by scandals, disastrous investments—and ties to the Mafia. How Pope Francis tried to fix it
By Marco Quiroz-GutierrezApril 18, 2026
1 day ago
Putin finally admits Russia's economy is in trouble and grasps for answers, after warnings about a financial crisis have been piling up
Economy
Putin finally admits Russia's economy is in trouble and grasps for answers, after warnings about a financial crisis have been piling up
By Jason MaApril 18, 2026
1 day ago
MacKenzie Scott has donated more than $26 billion—but it's barely made a dent in her net worth because of the power of Amazon shares
Success
MacKenzie Scott has donated more than $26 billion—but it's barely made a dent in her net worth because of the power of Amazon shares
By Sydney LakeApril 18, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.