Online real estate website Zillow is reportedly looking to buy rival company Trulia in a deal that could value the latter at about $2 billion, according to Bloomberg, which cited anonymous sources.
The companies are reportedly engaged in discussions and, should an agreement be reached, a deal could be announced as soon as next week.
Both companies let users search by city and neighborhood for real estate listings posted by sellers. Zillow’s real estate search engine is also used by a host of U.S. newspapers on their websites. Bloomberg notes that the two companies dominate the online real estate market with more than 85 million unique visitors combined in June.
Trulia (TRLA), which has a market cap of $1.98 billion, saw its shares jump more than 32% Thursday afternoon. Zillow has a market cap of $5.8 billion and its stock closed Thursday up 15%.
Trulia declined to comment to Fortune about the potential deal while Zillow did not respond to an email.