• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
E-commerce

Wal-Mart’s U.S. e-commerce head leaving

By
Phil Wahba
Phil Wahba
Down Arrow Button Icon
By
Phil Wahba
Phil Wahba
Down Arrow Button Icon
June 9, 2014, 5:45 PM ET
Retail
contract armin harrisKyle Bean for Fortune

The executive who has helped Wal-Mart Stores (WMT) get a bigger share of U.S. e-commerce sales and mitigate the pain of poor in-store sales, is stepping down this month, to be replaced by the executive who has headed the discount retailer’s fast e-commerce growth in Latin America since 2012.

Joel Anderson, president and CEO of Walmart.com in the United States for the past three years, will leave June 20 for a job at another undisclosed company, according to an internal memo sent on Monday to Wal-Mart employees. On Anderson’s watch, U.S. e-commerce sales have soared, while overall comparable sales have declined in recent quarters.

Fernando Madeira, CEO of Walmart’s Latin America e-commerce since 2012, will take over responsibility for the United States in addition to his current duties, amid a move by the retailer to a single platform for all of its e-commerce sites across the planet. Madeira will relocate from Sao Paulo, Brazil to San Bruno, California. Wal-Mart said its Brazilian internet sales are growing at twice the rate of overall e-commerce in that country.

Wal-Mart’s global e-commerce sales crossed the $10 billion threshold last fiscal year for the first time, and the company expects them to reach $13 billion in the current fiscal year, which ends in early February.

At the retailer’s annual meeting last week, CEO Doug McMillon re-iterated how important e-commerce and technology were to the company.

“Our purpose of saving people money will always be relevant, but we’ll do it in new ways,” said McMillon. “We need to be at the forefront of innovation and technology.”

About the Author
By Phil Wahba
See full bioRight Arrow Button Icon

Latest in

CryptoBinance
Binance has been proudly nomadic for years. A new announcement suggests it’s finally chosen a headquarters
By Ben WeissDecember 7, 2025
3 hours ago
Big TechStreaming
Trump warns Netflix-Warner deal may pose antitrust ‘problem’
By Hadriana Lowenkron, Se Young Lee and BloombergDecember 7, 2025
7 hours ago
Big TechOpenAI
OpenAI goes from stock market savior to burden as AI risks mount
By Ryan Vlastelica and BloombergDecember 7, 2025
7 hours ago
InvestingStock
What bubble? Asset managers in risk-on mode stick with stocks
By Julien Ponthus, Natalia Kniazhevich, Abhishek Vishnoi and BloombergDecember 7, 2025
7 hours ago
EconomyTariffs and trade
Macron warns EU may hit China with tariffs over trade surplus
By James Regan and BloombergDecember 7, 2025
7 hours ago
EconomyTariffs and trade
U.S. trade chief says China has complied with terms of trade deals
By Hadriana Lowenkron and BloombergDecember 7, 2025
7 hours ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
15 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.