‘TV everywhere’ in U.S. plays mostly (54%) on Apple devices

The pitch to viewers is simple: Pay your monthly cable or satellite TV bill, and we’ll let you watch our content on just about any device that has a screen and a connection to the Internet.

In a chart-packed publication issued Monday, the folks at Adobe (ADBE) Digital Index reported that 47% of legally streamed TV shows last quarter were watched on an iPhone, iPad or iPod. Add the 7% viewed on a Mac, and Apple’s share of the total streamed video market in Q4 2013 rises to 54%.

More details from Adobe:

TV Everywhere Stream Play Requests by OS/Device
iPad………28%
PC…………21%
iPhone…..14%
Android….13%
Mac………..7%
Other………7%
iPod……….5%
Gaming…..3%
Roku………2%

Note that the data are for the U.S. only; China is not included. Nor, apparently, is Apple TV.

Below: A Business Insider chart from last summer that puts the latest findings in context.

LINKS:

• Adobe’s U.S. Digital Video Benchmark Q4 2013
• Business Insider’s TV Is Dying, And Here Are The Stats That Prove It