FORTUNE — When Matt Lauzon was running Gemvara, the jewelry e-commerce business he founded in 2006, he noticed a disconnect between how his employees connected with each other professionally and socially. Namely, there was no professional tool to share work accomplishments (and struggles) with peers, as there was in the social sphere (i.e., Facebook).
So Lauzon recently launched Dunwello, a Boston-based developer of a “mobile-centric product that is all about highlighting the most important moments at work, whether they warrant praise or feedback.”
Kind of like Yammer, except focused more on sharing and interaction than on collaboration.
Lauzon isn’t sharing too much more yet, as the company remains in stealth mode with just a select group of beta testers. He did say, however, that the product will be free for any employee to get up and running, and then peers will be validated by using their corporate email addresses, much like early Facebook validated college students via their .edu email addresses.
He also says that the company recently raised $1.4 million in seed funding. Investors include NextView Ventures, G20 Ventures, BOLDstart Ventures, Vegas Tech Fund, Bridge Boys, Axel Bichara, Gautam Gupta, Jeremy Hitchcock and Mark Guadagnoli.
NextView partner Rob Go will join the Dunwello board of directors.
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