• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

What makes Apple’s iPads and iPhones feel so zippy?

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
October 9, 2013, 11:35 AM ET

Click to enlarge.

FORTUNE — Here’s a graphic you can expect Apple (AAPL) to trot out at its next iPad launch event — reportedly set for Oct. 22.

It’s a performance chart created by Agawi, an app streaming company that developed an open-source tool for measuring touchscreen response times. In a report issued Tuesday, Agawi compared how long (in milliseconds) the flagship tablets of six leading manufacturers took to respond to a touch on the screen.

“Basically we found that Apple’s iOS performed nearly two times better than Android,” Agawi co-founder Rohan Relan told the Guardian. “The findings were surprising to me because Samsung makes the hardware, but it was the worst by a large margin in our tests.”

Touchscreen responsiveness — or latency — is one of those things Apple (AAPL) works hard to achieve and doesn’t get much credit for, mostly because minimum average response times (MARTs) are not usually benchmarked.

But that responsiveness is part of what makes iPads — and iPhones, which Agawi tested last month — so much fun to drive. It may not matter much if all you’re doing is reading or watching videos. But typing on a laggy touchscreen is no fun at all.

How does Apple do what it does? Last month, Agawi offered two theories:

“Since touchscreen hardware has significant latency itself… our best guess at Agawi is that Apple’s touchscreen hardware is better optimized or more sensitively calibrated for capturing and processing touch. Another possibility is that while the Android and [Windows Phone 8] code are running on runtimes (Dalvik and CLR respectively), the iPhone code is written in closer-to-the-metal Objective-C, which may reduce some latency.”

In Tuesday’s report, Agawi added this:

“Our previous speculations continue to apply —  more responsive devices may process touches earlier in the stack, poll for touches more frequently or have touchscreens optimized or calibrated to be more responsive. In our latest review of our test apps, we discovered an optimization that suggests that the GPU or GPU drivers in the devices might also add significant latency.”

Links:

  • TouchMarks I: Smartphone Touchscreen Latencies
  • TouchMarks II: Touchscreen Latencies in Flagship Tablets
About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

CryptoBinance
Binance has been proudly nomadic for years. A new announcement suggests it’s finally chosen a headquarters
By Ben WeissDecember 7, 2025
1 hour ago
Big TechStreaming
Trump warns Netflix-Warner deal may pose antitrust ‘problem’
By Hadriana Lowenkron, Se Young Lee and BloombergDecember 7, 2025
5 hours ago
Big TechOpenAI
OpenAI goes from stock market savior to burden as AI risks mount
By Ryan Vlastelica and BloombergDecember 7, 2025
5 hours ago
InvestingStock
What bubble? Asset managers in risk-on mode stick with stocks
By Julien Ponthus, Natalia Kniazhevich, Abhishek Vishnoi and BloombergDecember 7, 2025
5 hours ago
EconomyTariffs and trade
Macron warns EU may hit China with tariffs over trade surplus
By James Regan and BloombergDecember 7, 2025
5 hours ago
EconomyTariffs and trade
U.S. trade chief says China has complied with terms of trade deals
By Hadriana Lowenkron and BloombergDecember 7, 2025
6 hours ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
1 day ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
2 days ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
11 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.