• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

Twitter’s IPO will not be done in secret

By
Dan Primack
Dan Primack
Down Arrow Button Icon
By
Dan Primack
Dan Primack
Down Arrow Button Icon
September 17, 2013, 6:43 PM ET

FORTUNE — After Twitter disclosed last week that it had confidentially filed IPO registration documents with the SEC, the company suddenly morphed from media darling to a secretive corporation that wanted to sidestep fundamental investor protections. In fact, Dick Costolo might have gotten less guff if he’d publicly paraded around Robin Thicke with a foam finger.

But most of the criticism has been sanctimonious sophistry, focused entirely on the wrong thing. Twitter’s decision to file “secretly” is irrelevant. What really matters is what information it chooses to include upon leaving the confidential womb.

For the uninitiated, Twitter is taking advantage of the Jumpstart Our Business Startups Act (JOBS Act), federal legislation passed last year on a bi-partisan basis and signed into law by a supportive President Obama. One of the bill’s provisions allows “emerging growth companies” with less than $1 billion in annual revenue to begin talking to the SEC about their IPOs outside of the public spotlight. The idea is to encourage private companies to begin the going-public process, without fears of:

  1. 1.Damaging criticism if the actual offering doesn’t occur for a long time after registration, if at all (i.e. “Something must be wrong with them.”).
  2. 2. Damaging criticism if the SEC requires substantial revisions to the registration document (i.e. “They don’t know what they’re doing.”).

It’s this second issue the critics have hammered Twitter over, suggesting that it is trying to pull the wool over prospective investor eyes. But here’s the thing:When confidential filers do publicly file their S-1 documents, they also must file all past “confidential” registration documents. In other words, Twitter will not be keeping anything secret by the time that investors need to make their decisions.

For example, take a look at the recent filing history of Violin Memory, which also took advantage of the JOBS Act before filing of public IPO registration on August 26:

The bottom filing there is Violin’s original “secret” registration, from last November. Above it are five revisions (plus an unrelated filing) before the eventual S-1. We’ll ultimately see something similar from Twitter.

To be sure, confidential filers are not required to red-line subsequent registration documents to show investors what has changed, or to explain what changes were prompted by SEC comment. But there also are no such requirements for companies that file for IPOs without JOBS Act protections, and many sophisticated investors have software that can identify changes from one document to the next.

So Twitter isn’t hiding how the sausage is made. It’s simply choosing to show everyone the process and the finished product simultaneously.

And that leads us to the other big complaint: Twitter isn’t giving people enough time to examine its IPO registration.

The JOBS Act requires that companies begin their investor “road-shows” no sooner than three weeks after filing their public registrations, and Twitter is expected to follow that timeline. The road-show will probably take a few days to one week, meaning that its financials will be generally available for just under one month before pricing its IPO.

Yes, this is less time than a “traditional” issuer gives investors, because it must go through the SEC comment period in public. And I’ll certainly stipulate the obvious: More time to review allows for more time to review.

But does that mean that Twitter should have public docs on file for one full month before pricing? Two months? Three years?

I don’t believe that there is necessarily an optimal time period, which means we should be satisfied with an adequate time period. And three weeks fits that bill. Seriously, if you can’t fully digest an IPO registration document in three weeks, then an extra couple of days isn’t going to help you.

So Twitter isn’t filing secretly. And it isn’t trying to con investors by rushing to the trading floor.

But there is one other aspect to the confidential filing that too few folks are paying attention to: Twitter can skimp on the amount of past financial data it discloses.

For example, the JOBS Act allows “emerging growth companies” to disclose only two years of audited financial statements, whereas other issuers must disclose three. There also is an elongated compliance window for certain aspects of Sarbanes-Oxley, and less disclosure of executive compensation details.

Some confidential filers have eschewed these disclosure detours. For example, here is what Workday (WDAY) wrote in its public registration filing:

Under the JOBS Act, emerging growth companies can delay adopting new or revised accounting standards until such time as those standards apply to private companies. We have irrevocably elected not to avail ourselves of this exemption from new or revised accounting standards and, therefore, we will be subject to the same new or revised accounting standards as other public companies that are not “emerging growth companies.”

I have previously expressed opposition to these anti-disclosure provisions of the JOBS Act, and am hoping that Twitter follows Workday’s lead. And I would expect that it will, given that such protections are revoked once a company has at least $700 million worth of shares publicly floated (a threshold Twitter is likely to breach the moment it prices its IPO). But, if I’m wrong, then criticism would certainly be warranted.

But, for now, let’s all take a deep breath and calm down a bit. Yes, Twitter is higher-profile than the more than 250 other companies that have filed confidential IPO registrations. And it’s probably not exactly the type of company Congress had in mind when defining “emerging growth businesses.”

But the only salient question here is if Twitter’s actions will harm prospective investors. And so far there is no reason to believe they will.

Sign up for Dan’s daily email newsletter on deals and deal-makers: GetTermSheet.com

About the Author
By Dan Primack
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Man in a white shirt and jacket.
InnovationBrainstorm Tech
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
By Amanda GerutJune 9, 2026
7 hours ago
Sam Bankman-Fried formally files for pardon—but White House reiterates that FTX cofounder’s odds are slim
CryptoSam Bankman-Fried
Sam Bankman-Fried formally files for pardon—but White House reiterates that FTX cofounder’s odds are slim
By Camila Grigera NaonJune 9, 2026
8 hours ago
A trader works on the floor of the New York Stock Exchange (NYSE) in New York, US, on Wednesday, June 3, 2026
InvestingWall Street
Wall Street dumped nearly $1 trillion in tech stocks by midday—then clawed it back and bought peanut butter and paint
By Eva RoytburgJune 9, 2026
9 hours ago
The entrance to a U.S. Immigration and Customs (ICE) detention facility
North AmericaDepartment of Homeland Security
Texas ICE facility spent $11.5 million on guards, medical services, transportation and meals weeks before the camp even held detainees, GAO finds
By Michael Biesecker, Ryan J. Foley and The Associated PressJune 9, 2026
9 hours ago
AI isn’t replacing Hyatt’s salespeople—it’s freeing up a full day of work every week, according to the CEO
AIBrainstorm Tech
AI isn’t replacing Hyatt’s salespeople—it’s freeing up a full day of work every week, according to the CEO
By Sharon GoldmanJune 9, 2026
10 hours ago
America’s grid is reeling. General Motors offers itself as a distributed utility in disguise
EnergyAutos
America’s grid is reeling. General Motors offers itself as a distributed utility in disguise
By Nick LichtenbergJune 9, 2026
10 hours ago

Most Popular

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
1 day ago
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
Economy
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
By Nick LichtenbergJune 9, 2026
14 hours ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
2 days ago
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
Environment
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
By Sasha RogelbergJune 8, 2026
1 day ago
Current price of oil as of June 8, 2026
Personal Finance
Current price of oil as of June 8, 2026
By Joseph HostetlerJune 8, 2026
2 days ago
Current price of oil as of June 9, 2026
Personal Finance
Current price of oil as of June 9, 2026
By Joseph HostetlerJune 9, 2026
18 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.