• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Volkswagen

You can’t drive VW’s dream car

By
Doron Levin
Doron Levin
Down Arrow Button Icon
By
Doron Levin
Doron Levin
Down Arrow Button Icon
July 2, 2013, 12:42 PM ET

Don’t look for TV advertisements of Volkswagen’s XL1 “supercar.” The technology-rich model isn’t meant for consumers, not even rich Hollywood types who might, in any case, squawk about the noisy ceramic brakes or the unimpressive pickup. The gullwing doors and the claim of 261 miles per gallon of fuel consumed by XL1’s plug-in diesel hybrid engine, impressive as they are, wouldn’t be sufficient to make believers of Jay Leno or Larry David.

But make no mistake, the rocket ship-like XL1 is a brawny statement by Wolfsburg, Germany-based VW. It’s the outgrowth of a pet project started more than a decade ago by Ferdnand Piech, the automaker’s chairman, to prove his company could build a vehicle meeting conventional safety standards that can achieve 100 kilometers an a liter of fuel.

The car’s triumphal presentation to the world automotive press—and eventually to 250 handpicked German consumers illustrates the 76-year-old Piech’s enduring influence over VW’s management. Many of the technologies, such as the liberal use of carbon fiber, might make be used for other VWs, helping to make them lighter and more efficient. Piech serves as chairman of VW’s supervisory board; Martin Winterkorn, his protégé, is CEO.

MORE: 11 disappearing car features

Looking at the XL1, one can’t help but think of VW’s open and transparent push to be No. 1 automaker globally by 2018, in terms of sales. It may not get there, but not because of too little determination from its 35,000 engineers worldwide or too little audacity from its executive suite.

“We might use such an engine on other models,” says Ulrich Hackenberg, VW’s head of research and development about the 0.8-liter two cylinder power plant. Small, light, efficient city cars like VW’s Up! will reinforce the German automaker’s sales total. It most likely will tussle for leadership against Toyota (TM), an automaker that’s learned the hard way that No. 1 status can be a poisoned chalice.

Weighing about 1,750 pounds, the XL1 features nifty high-tech touches, such as closed circuit television whose screens replace the conventional right and left rear-view mirrors. It took a few moments to get used to looking at the screens instead of the mirrors—Hackenberg said the costly technology will get progressively cheaper, allowing VW to use it on other models.

Hackenberg noted that VW is learning from the XL1, how to reduce cycle times for fabricating parts and components from carbon fiber for example. Until now, stamping metal has been much quicker, rendering carbon fiber impractical despite its strength and lightness.

Not meant to be speedy, the XL1 nevertheless can reach 99 miles per hour, thought acceleration to 62 miles per hour is a relatively laid back 12.7 seconds. Regenerative braking returns power to the lithium-ion battery. (The XL1’s design recalls Honda’s (HMC) early but slow-selling Insight hybrid.)

MORE: Venture capital for quantum physicists

This is the fourth iteration of a super-efficient car ordered by Piech. VW designed the first version of the narrow two-seater with the passenger sitting behind the driver. This one retains a flavor of the original, the passenger seated to the side and slightly behind the driver, allowing the car’s body to be extra narrow and aerodynamic.

The 250 lucky recipients of XL1 will be surveyed and polled meticulously by VW to learn what they like and don’t about the car. Automobile, the enthusiast magazine, says that VW is thinking about using the design for a sports sedan.

However VW uses the knowledge and experience gained from the XL1, the automaker will likely be studied by the rest of the automotive world, just as Toyota was at the end of the last century. Ferdnand Piech wouldn’t have it any other way.

About the Author
By Doron Levin
See full bioRight Arrow Button Icon

Latest in Features

FeaturesThe Boring Company
Two firefighters suffered chemical burns in a Boring Co. tunnel. Then the Nevada Governor’s office got involved, and the penalties disappeared
By Jessica Mathews and Leo SchwartzNovember 12, 2025
25 days ago
CoreWeave executives pose in front of the Nasdaq building on the day of the company's IPO.
AIData centers
Data-center operator CoreWeave is a stock-market darling. Bears see its finances as emblematic of an AI infrastructure bubble
By Jeremy Kahn and Leo SchwartzNovember 8, 2025
30 days ago
Libery Energy's hydraulic fracturing, or frac, spreads are increasingly electrified with natural gas power, a technology now translating to powering data centers.
Energy
AI’s insatiable need for power is driving an unexpected boom in oil-fracking company stocks 
By Jordan BlumOctober 23, 2025
2 months ago
Politics
Huge AI data centers are turning local elections into fights over the future of energy
By Sharon GoldmanOctober 22, 2025
2 months ago
A plane carrying Donald Trump Jr. arrives in January in Nuuk, Greenland, where he is making a short private visit after his father, President Trump, suggested Washington annex the autonomous Danish territory.
EnergyGreenland
A Texas company plans to drill for oil in Greenland despite a climate change ban and Trump’s desire to annex the territory
By Jordan BlumOctober 22, 2025
2 months ago
Three of the founders of Multiverse Computing.
AIChange the World
From WhatsApp friends to a $500 million–plus valuation: These founders argue their tiny AI models are better for customers and the planet
By Vivienne WaltOctober 9, 2025
2 months ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
2 days ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
19 hours ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.