• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

10 transformation technologies from the 500

By
JP Mangalindan
JP Mangalindan
,
Brett Krasnove
Brett Krasnove
and
Brett Krasnove
Brett Krasnove
Down Arrow Button Icon
By
JP Mangalindan
JP Mangalindan
,
Brett Krasnove
Brett Krasnove
and
Brett Krasnove
Brett Krasnove
Down Arrow Button Icon
May 6, 2013, 7:05 AM ET

Google Glass

For a product that's not widely available yet, Google Glass has generated an incredible amount of buzz. It's not hard to see why. The augmented reality eyeglasses, which project images onto a lense, represent a major step forward in computing, much in the same way the iPad made tablets a common household item. When it arrives later this year, users will be able to snap photos, record video, and otherwise enhance their surroundings, from offering on-the-fly directions superimposed onto the road or reviews for a restaurant someone is looking at.

Facebook

This April, the social network Mark Zuckerberg began coding in his Harvard dorm room launched Facebook Home. Neither an operating system, nor a phone, Home is downloadable software supported on several Android devices (to start) that takes over Google's original operating system and offers users a Facebook-centric experience. Status updates and notifications pop up on the lock screen, and a new unified messaging feature makes texting others -- Facebook users or not -- a streamlined experience. If anything, Home represents a small sneak preview into how the mobile experience could be a much more social one.

Boeing Dreamliner

For years, innovations on the commercial aviation front were slow to come. Passengers would notice somewhat more comfortable seating or, in Virgin America's case, snazzy mood lighting, but big improvements were few and far between. Which is why Boeing's 787 Dreamliner seemed like an exciting prospect. It's 20% more fuel efficient than the competition, with 50% of its body constructed from lightweight composite materials, allowing longer, faster flights. Passengers will also notice improvements like larger windows that use electrochromism-based glass to adjust five levels of sunlight and visibility, as well as convertible lavatories that allow two units to transform into one wheelchair-accessible facility. Although the plane was previously grounded due to safety concerns, it's likely to return to service again and make flying more comfortable than it's ever been.

eBay Now

The idea that buyers can get their online or mobile purchases same-day is tantalizing. Rumors of Amazon doing widespread same-day shipping continue to circulate; Google announced Google Shopping Express; and Wal-Mart may offer a crowd-sourced delivery plan to have its own customers deliver items to online buyers. With eBay Now, eBay has partnered with retailers like Target, Home Depot, and Urban Outfitters, to offer one-hour shipping on everything from health supplements to pajamas. And though it's only available in three U.S. cities, CEO John Donahoe has expressed ambitions of having eBay Now be ubiquitous. "I've had newspaper companies come to me and say, we have all these trucks. We deliver these newspapers, and these trucks don't get used after 8 a.m. in the morning. So we have drivers, and we have empty trucks. Can we help deliver?" Donahoe told Fortune earlier this year.

Amazon Web Services

The launch of Amazon Web Services in 2006 seemed a puzzling one. Why was Jeff Bezos pushing his online retail company into Web infrastructure services? ("It was a big soul-searching decision," Adam Selipsky, Amazon Web Services Vice President of Product Management and Developer Relations, told Fortune last year.) Seven years later, many companies that wholly or partly operate off AWS -- from Netflix and NASA to Pinterest -- are probably grateful he did. AWS lets many companies to offload costly, time-consuming tasks like setting up servers and managing databases, and focus on their products. Indeed, AWS may be so valuable, RBC Capital Markets managing director Mark Mahaney estimated that it generated $1.5 billion in revenues last year.

Starbucks

When the leading U.S. coffee retailer launched its Starbucks for iPhone app in 2011, it set an example for how easy in-store app purchases can be. Users can order their drinks within the app, and paying is as simple as scanning a digital barcode. That's probably why Starbucks reported $110 million in mobile app revenues during the app's first year on the market. Indeed, the app serves as a glimpse of how purchases will look in the decades to come.

Apple iPad

Although the iPad has already been available for three years, there's just no disputing the way it is changing computing. Casual users once tethered to their desktops or notebooks can now comfortably perform many of the same tasks -- typing out emails, checking Facebook, watching movies -- on a portable device with a large screen. In fact, the tablet movement has become so strong, it's likely affecting traditional PC sales: Worldwide shipments of PCs fell 14% during the first quarter of 2013 and marked the fourth consecutive quarter of decline and worst PC sales drop in history. In the years to come, users will likely become even more reliant on their tablets as they become faster and sport more features.

Nike

If ever there was a pioneer of the emerging wearable computing market, it would be Nike. The sportswear giant got into the market in a big way with Nike+. Starting with sensors placed inside running shoes to track distance run and calories burned, Nike+ now also encompasses a standalone running mobile app and the Nike Fuel Band, a wristband with a display that wirelessly syncs data to an iPhone. Now, the Nike+ community is over 11 million members strong.

4G LTE

Verizon Wireless, which launched the nation's largest 4G LTE network first in 2010, and AT&T Mobility are giving smart phone users in the U.S. speeds up to 10 times faster than 3G. That translates to brisker all-around performance: faster loading Web pages, rapid file downloads, and silky smooth streaming of high-definition video. Simply put, it lets people use their mobile devices in ways they never could before. It's a large part of the reason why AT&T and Verizon ranked high atop the Fortune 500 this year at # 11 and #16, respectively.

Qualcomm

Many consumers may not be familiar with the Qualcomm name, but chances are their smartphone are powered by one of the company's 3G or 4G chips, which lets the device to receive and send data. The company bet big and early on 4G Long Term Evolution (LTE) technology early on when other companies focused on competing technologies, and ultimately prevailed. Now as 4G LTE coverage spreads, Qualcomm is poised to become the dominant player in the next wave of mobile and beyond.
About the Authors
By JP Mangalindan
See full bioRight Arrow Button Icon
By Brett Krasnove
See full bioRight Arrow Button Icon
By Brett Krasnove
See full bioRight Arrow Button Icon

Latest in

AIchief executive officer (CEO)
Microsoft AI boss Suleyman opens up about his peers and calls Elon Musk a ‘bulldozer’ with ‘superhuman capabilities to bend reality to his will’
By Jason MaDecember 13, 2025
12 minutes ago
Danish military forces participate in an exercise with hundreds of troops from several European NATO members in the Arctic Ocean in Nuuk, Greenland, Monday, Sept. 15, 2025.
PoliticsDonald Trump
Danish intelligence report warns of U.S. economic leverage and military threat under Trump
By The Associated PressDecember 13, 2025
1 hour ago
Ukrainian President Volodymyr Zelensky gives a joint press conference in Kyiv, Ukraine in 2023 as European leaders visit the country 18 months after the start of Russia's invasion.
EuropeUkraine invasion
EU indefinitely freezes Russian assets to prevent Hungary and Slovakia from vetoing billions of euros being sent to support Ukraine
By Lorne Cook and The Associated PressDecember 13, 2025
1 hour ago
Spanish Prime Minister Pedro Sánchez often praises the financial and social benefits that immigrants bring to the country.
EuropeSpain
In a continent cracking down on immigration and berated by Trump’s warnings of ‘civilizational erasure,’ Spain embraces migrants
By Suman Naishadham and The Associated PressDecember 13, 2025
1 hour ago
EconomyAgriculture
More financially distressed farmers are expected to lose their property soon as loan repayments and incomes continue to falter
By Jason MaDecember 13, 2025
2 hours ago
Middle EastMilitary
Trump pledges retaliation after 3 Americans are killed in Syria attack that the U.S. blames on the Islamic State group
By Samar Kassabali, Bassem Mroue, Seung Min Kim and The Associated PressDecember 13, 2025
4 hours ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
2 days ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
1 day ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
1 day ago
placeholder alt text
Success
Apple CEO Tim Cook out-earns the average American’s salary in just 7 hours—to put that into context, he could buy a new $439,000 home in just 2 days
By Emma BurleighDecember 12, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.