• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates

2

'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money

3

Trump stunned as stocks fall on great jobs report. Barclays explains why ‘we are entering the warning zone'

1

Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates

2

'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money

3

Trump stunned as stocks fall on great jobs report. Barclays explains why ‘we are entering the warning zone'

Inside Toyota’s radical reorganization

By
Doron Levin
Doron Levin
Down Arrow Button Icon
By
Doron Levin
Doron Levin
Down Arrow Button Icon
March 7, 2013, 8:06 PM ET

FORTUNE — After widespread vehicle recalls and safety concerns badly dented Toyota Motor Corp.’s reputation and finances in 2009, Akio Toyoda — president, chief executive and heir of the founding family — vowed to remedy the automaker’s famed insularity.

His goal: make Toyota more nimble and responsive. A management shakeup and reorganization announced this week in Tokyo is aimed at creating a wider variety of perspectives among senior executives beyond those of a typical engineer from Toyota’s (TM) hometown of Nagoya.

The changes include the appointment of Mark Hogan, 61, a former General Motors (TM) executive, as a Toyota director. Hogan, a confederate of onetime GM chief executive officer Rick Wagoner, knew Toyoda, 57, when the former worked for GM and Toyota’s now disbanded U.S. joint venture.

Jim Lentz, who was head of Toyota’s U.S. sales subsidiary, was promoted to head of the North American region. In addition to Hogan, Toyota nominated two non-Toyota Japanese business executives as directors. The three are the first non-company individuals to serve on the automaker’s 16-member board. “It was an ideal move by Akio to firmly establish his team,” said Jim Press, a former Toyota executive and board member who now advises Nissan (NSANY) and Renault. “He has reinstituted leadership for the family in a much more businesslike way.”

MORE: The brand new LaFerrari

Toyota is showing signs that it’s back. Last year it regained the global sales leadership from GM, which had lost it before winning it back from Toyota in 2011. In terms of pure size, Toyota and GM are being challenged by Volkswagen AG, which has set its goal to be No. 1 by 2018.

In financial terms, Toyota’s market capitalization dwarfs the rest of the industry at about $164 billion, compared with VW at just less than $100 billion. The market capitalization of GM and Ford (F) are each about half the size of VW’s. Toyota’s share price, which peaked at 5,590 yen in June 2008, prior to the global financial crisis, dipped as low as 2,413 Yen in November 2011 and now is trading around 4,835 yen.

Under its new management structure, the Japanese automaker will be divided into four organizations: mature markets including the U.S., Europe and Japan; emerging markets; parts and vehicle development; and Lexus. Mark Templin, a U.S. executive, will run Lexus’s worldwide business, most likely with the objective of bringing the division on a par globally with BMW, Mercedes and Audi. Templin will be the first U.S. executive to run a major Toyota business unit from Japan.

Fujio Cho, 76, who had been chairman, will become honorary chairman, normally a prelude to retirement. Takeshi Uchiyamada, known as “father of the Prius,” succeeds Cho.

MORE: Which Detroit CEO makes the most?

Yasumori Ihara, who will run emerging markets, will be responsible for reversing the disastrous sales decline in China, where consumers were boycotting Japanese-built cars due to diplomatic tensions over disputed islands.

Akio Toyoda has survived a major test of his tenure as Toyota’s chief executive. If anyone bet that a family member mightn’t have the right stuff to reverse the company’s decline, they’ve been thoroughly contradicted.

The next steps will be interesting as well, because Toyota probably must keep adapting to a global transportation grid whose pace of change is accelerating. Alternative fuels and autonomous vehicles, along with predatory competitors, will loom large on the CEO’s radar screen.

About the Author
By Doron Levin
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

AXA launches a new insurance and wealth platform for HNWIs as Hong Kong wealth surges past Switzerland
AsiaAXA
AXA launches a new insurance and wealth platform for HNWIs as Hong Kong wealth surges past Switzerland
By Nicholas GordonJune 8, 2026
1 hour ago
Anthropic’s Boris Cherny, creator of Claude Code, says there are days he manages tens of thousands of AI agents at once
AIBrainstorm Tech
Anthropic’s Boris Cherny, creator of Claude Code, says there are days he manages tens of thousands of AI agents at once
By Sharon GoldmanJune 8, 2026
1 hour ago
Donald Trump shakes the hand of a farmer wearing a red shirt in front of a "FIGHTING FOR AMERICAN FARMERS" backdrop.
EnvironmentTariffs
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
By Sasha RogelbergJune 8, 2026
2 hours ago
Child struggling with schoolwork
EconomyEducation
70% of fourth-graders aren’t reading proficiently, report finds—one of several areas where education is failing America’s kids
By Tristan BoveJune 8, 2026
3 hours ago
Crowd at Apple's WWDC
AIApple
Apple debuts Siri AI at WWDC as Tim Cook prepares to hand over the reins
By Beatrice NolanJune 8, 2026
3 hours ago
The global airline industry’s profits could be cut in half as it braces for its worst year since the pandemic
EnergyAirline industry
The global airline industry’s profits could be cut in half as it braces for its worst year since the pandemic
By Marco Quiroz-GutierrezJune 8, 2026
3 hours ago

Most Popular

Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
Success
Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
By Preston ForeJune 7, 2026
1 day ago
'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money
Economy
'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money
By Nick LichtenbergJune 7, 2026
1 day ago
Trump stunned as stocks fall on great jobs report. Barclays explains why ‘we are entering the warning zone'
Big Tech
Trump stunned as stocks fall on great jobs report. Barclays explains why ‘we are entering the warning zone'
By Eva RoytburgJune 7, 2026
1 day ago
'We didn’t see this coming': Wall Street eats its forecasts as stocks sell off globally on fear of AI bubble ahead of SpaceX IPO
Economy
'We didn’t see this coming': Wall Street eats its forecasts as stocks sell off globally on fear of AI bubble ahead of SpaceX IPO
By Jim EdwardsJune 8, 2026
12 hours ago
SpaceX's IPO will also be a massive selling event triggering big price dislocations across the stock market as investors dump shares to buy SPCX
Investing
SpaceX's IPO will also be a massive selling event triggering big price dislocations across the stock market as investors dump shares to buy SPCX
By Jason MaJune 7, 2026
1 day ago
AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
AI
AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
By Marco Quiroz-GutierrezJune 5, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.