• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Has Apple ever been so cheap?

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
March 2, 2013, 11:53 AM ET

Source: Greg Bates

FORTUNE — In a 1,300-word Business Insider story in which he rattles off a litany of reasons why Apple’s (AAPL) shares “crashed to a new low” Friday, Henry Blodget refers seven times to the stock price as “cheap,” “cheaper” and “screamingly cheap” and ends by confessing that although he doesn’t buy individual stocks these days, if the dividend were increased to 4%+, he might find Apple “irresistable.”

So how cheap is Apple? Don’t be fooled by its $404 billion market cap. With a closing price of $430.47 Friday and $137.1 billion in the bank, Apple may be cheaper now than it’s ever been — and perhaps cheaper than any mega-cap growth stock in history. NOT QUITE: See update below.

I tend to screw up the math in these things, so reader Greg Bates volunteered to calculate Apple’s current price-to-earnings ratio ex cash (6.45) — arguably a better measure of the company’s current valuation than its straight trailing 12-month PE ratio (9.76). (For the record, the S&P 500’s PE ratio is currently 17.27.)

I asked Asymco‘s Horace Dediu if Apple had ever been so cheap. His records don’t go back far enough to know for certain. It’s possible, he says, that Apple’s valuation was lower in, say, the fall of 1997 when the stock was trading for $16.50 a share and there were real questions whether the company could survive.

I have Apple’s share price back to September 1984 and its quarterly EPS back to 1987 (see charts below), but not its PE ratios.

UPDATE: Wolfram Alpha has the answer. Apple’s PE ratio touched 5.76 on Dec. 19, 2000, when the stock closed at $7 a share.  Thanks Josh Staiger for digging that up. See the Wolfram chart below the share prices.




Source: AAPL Pain’s Travis Lewis


Source: Wolfram Alpha
About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Personal Financemortgages
Current mortgage rates report for Dec. 8, 2025: Rates hold steady with Fed meeting on horizon
By Glen Luke FlanaganDecember 8, 2025
37 minutes ago
Personal FinanceReal Estate
Current refi mortgage rates report for Dec. 8, 2025
By Glen Luke FlanaganDecember 8, 2025
37 minutes ago
CryptoBinance
Binance has been proudly nomadic for years. A new announcement suggests it’s finally chosen a headquarters
By Ben WeissDecember 7, 2025
5 hours ago
Big TechStreaming
Trump warns Netflix-Warner deal may pose antitrust ‘problem’
By Hadriana Lowenkron, Se Young Lee and BloombergDecember 7, 2025
8 hours ago
Big TechOpenAI
OpenAI goes from stock market savior to burden as AI risks mount
By Ryan Vlastelica and BloombergDecember 7, 2025
9 hours ago
InvestingStock
What bubble? Asset managers in risk-on mode stick with stocks
By Julien Ponthus, Natalia Kniazhevich, Abhishek Vishnoi and BloombergDecember 7, 2025
9 hours ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
17 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.