• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Apple burned by analysts’ overheated expectations

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
January 23, 2013, 8:16 PM ET

FORTUNE (Koh Ngai, Thailand) — As evidenced by Apple’s (AAPL) sickening $55.5 (10.8%) drop in after-hour trading Wednesday, the analysts who cover the company — both on and off Wall Street — aren’t doing it any favors.

The company didn’t have a bad quarter. In fact, it posted its best quarter ever with earnings per share of $13.81 on sales of $54.51 billion, up 7% and 27% year over year, respectively, when adjusted for last year’s extra week.

MORE: 29 stunning Apple surprises nobody saw coming

But the stock market is an expectations game and Apple is expected to blow past analysts’ estimates, not miss them. On Wednesday, it beat the Street’s earnings estimate but missed on revenue. And judged by the forecasts of the independent analysts — who in the past have served as a proxy for Wall Street’s whisper numbers — it missed badly on both the top and bottom line.

That’s the kind of thing that can lop tens of billions of dollars off a stock’s valuation in a matter of minutes.

Another way of looking at it is that Apple’s analysts did worse than the company this quarter, and the amateurs as a group did worse than the pros.

There was no stand-out winner, although several analysts are worthy of special mention.

  • The Braeburn Group’s Navin Arthanareeswaran, an independent with a last name that’s a spelling test in its own right, turned in the best estimate for revenue and Mac unit sales.
  • Raymond James’ Tavis McCourt hit the EPS number — $13.81 — right on the nose.
  • Ranked by best performance in revenue and earnings, CLSA’s Avi Silver came in first.
  • Ranked by best overall performance in all categories, Sterne Agee’s Shaw Wu took the honors.

On the other hand, there was no shortage of bad calls.

  • Some of the best-performing independents of past years — including Daniel (“Deagol”) Tello, Asymco‘s Horace Dediu and Bullish Cross‘ Andy Zaky — ended up in the bottom third of this quarter’s rankings.
  • Traderhood’s Nicolae Mihalache, a particularly bullish indie, overshot earnings by more than $4 a share, revenue by more than $11 billion and iPhone unit sales by more than 15 million units.
  • Hudson Square’s Daniel Ernst and Argus Research’s Jim Kelleher underestimated Apple’s revenue by $2.8 billion.
  • Kelleher also undershot iPad sales by more than 6 million units.
  • And Ernst predicted that Apple would actually miss its unusually conservative 36% gross margin guidance by a half percentage point.

The company ended up reporting a gross margin of 38.6%, but got no credit for that in after-hours trading. In fact, its Q2 guidance for GM in the range of 37.5% to 38.5% was cited as one of the reasons the stock got so badly dinged.

Below the fold: Our annotated master spreadsheet, with the best estimates highlighted in bright green, the second and third best in light green, the worst in red and the second and third worst in pink.

Click to enlarge. Chart and data: PED
About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

chris lehane
AIOpenAI
OpenAI’s policy chief says AI companies ‘need to do a much better job’ talking about AI as industry leaders face personal attacks
By Jake AngeloApril 17, 2026
24 minutes ago
trump
EnergyIran
Trump says Iran to suspend nuclear program, won’t get funds
By Kate Sullivan and BloombergApril 17, 2026
28 minutes ago
The power has swung back to employers—and workers are paying for it in benefits, flexibility, and leverage
Workplace Culturecompany culture
The power has swung back to employers—and workers are paying for it in benefits, flexibility, and leverage
By Marco Quiroz-GutierrezApril 17, 2026
32 minutes ago
A woman taking a picture of the Statue of Liberty.
Economytourism
Tourism had a record-breaking 2025 everywhere but the U.S., report finds, as international visitor numbers plummet by the millions
By Tristan BoveApril 17, 2026
48 minutes ago
ranch
North AmericaFood and drink
Ranch dressing’s secret history literally includes a Hidden Valley
By Holly Meyer and The Associated PressApril 17, 2026
52 minutes ago
A person points at a page on the Marinetraffic website that shows commercial boats traffic on the edge of the Strait of Hormuz near the Iranian coast, in Paris on March 4, 2026. (Photo by JULIEN DE ROSA / AFP via Getty Images)
EnergyIran
Iran has reopened the Strait of Hormuz—but experts say it now holds a card that works ‘almost like a nuclear deterrent’
By Eva RoytburgApril 17, 2026
53 minutes ago

Most Popular

A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
Economy
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
By Nick LichtenbergApril 16, 2026
22 hours ago
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeApril 15, 2026
2 days ago
Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
Success
Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
By Preston ForeApril 17, 2026
8 hours ago
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
Success
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
By Orianna Rosa RoyleApril 16, 2026
1 day ago
MacKenzie Scott is bypassing the Ivy League and rewriting the $79 billion higher ed playbook by giving to HBCUs and community colleges
Politics
MacKenzie Scott is bypassing the Ivy League and rewriting the $79 billion higher ed playbook by giving to HBCUs and community colleges
By Sydney LakeApril 16, 2026
1 day ago
Current price of oil as of April 16, 2026
Personal Finance
Current price of oil as of April 16, 2026
By Joseph HostetlerApril 16, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.