• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

2013: The year we become the health care nation

Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
January 4, 2013, 10:00 AM ET

FORTUNE — The largest issue America will face in 2013 is health care. And it will only get larger. As the national conversation changes, we’ll find that by year-end we’re talking about it all the time, whether the ostensible topic is politics, government, the economy, our jobs, or our families. Health care will be the unavoidable topic.

Medicare and Medicaid are the biggest element of our most serious national problem: crushing federal debt. Washington has evaded the debt crisis for the past two years but can’t do so any longer. The Congressional Budget Office recently projected that “spending on the major health care programs would grow from more than 5% of GDP today to almost 10% in 2037 and would continue to increase thereafter.” Without changes, health care alone will consume more of the federal budget than all discretionary spending does now — defense, law enforcement, courts, and all regulatory agencies. Every time we have to reconcile taxes and spending or approve a federal budget or raise the debt limit, we’ll face the inescapable need to cut Medicare’s and Medicaid’s growth. And every time an elected official whispers such a thing, large groups of citizens will scream.

MORE: The next entitlement crisis: Medicaid spending threatens education

They’ll yell even louder as 2013 progresses and we all come to grips with the Affordable Care Act. The employer mandate takes effect on Jan. 1, 2014, so companies are deciding what kind of health insurance, if any, to offer employees. We can be certain that some employers who currently offer insurance will find they can save money by dropping it and paying the required penalty. America’s largest private medical insurer, WellPoint (WLP), is planning on it, says executive vice president Lori Beer: “There will be a transition from employer-based [coverage] to more consumers as purchasers.”

If you think workers will be surprised when their coverage disappears, just wait until they discover they’ll be violating federal law if they don’t buy health insurance on their own. Employers who’ve raised this issue with employees report that many of them, especially lower-paid ones, are simply incredulous. No one can force them to spend their hard-earned dollars on insurance if they don’t want to, workers say — but they’re wrong. Low-paid workers might be able to get subsidies for the premiums they’ll have to pay on the state insurance exchanges, if they can figure out how. The exchanges are scheduled to open for enrollment on Oct. 1, but so far only 20 states are setting them up. Many of the other states’ exchanges will have to be run by Washington, and it still isn’t clear how they will work.

Unpleasant surprises may even await workers who do not have employer-sponsored coverage. That’s because a business that fails to offer insurance to workers can avoid paying any penalties if it has fewer than 31 full-time employees. So lots of small-business owners I’ve talked with are figuring out how to replace full-time employees with part-timers. They know it’s bad for employees but feel they have no choice.

MORE: Is Obamacare killing medical device startups?

While implementing the ACA will be a growing topic through 2013, it is only the beginning of health care taking over the economy. From 17.9% of GDP in 2011, total health care spending will grow to 19.6% in 2021, the Centers for Medicare and Medicaid Services project. Health care, already the economy’s largest sector by far and proportionally (and absolutely) much bigger than any other nation’s health care sector, will keep growing faster than GDP. It can’t do that forever, but with 10,000 baby boomers turning 65 every day, how the growth ends up becoming sustainable is not remotely clear.

Medicine will keep improving, and as the population ages, more people will want the best care available; we cannot possibly keep providing it as we plan to, yet no one will want to say no. As the costs of health care become increasingly socialized, healthy taxpayers will increasingly see obese smokers as the enemy. The conflicts will be personal, painful, and powerful — and we’ll try not to confront them.

One day we will wake up, and we’ll have become the health care nation.

This story is from the January 14, 2013 issue of Fortune.

About the Author
Geoff Colvin
By Geoff ColvinSenior Editor-at-Large
LinkedIn iconTwitter icon

Geoff Colvin is a senior editor-at-large at Fortune, covering leadership, globalization, wealth creation, the infotech revolution, and related issues.

See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Fed seeks details on U.S. banks’ exposure to private credit firms
BankingBanks
Fed seeks details on U.S. banks’ exposure to private credit firms
By Katanga Johnson, Dawn Lim, Silla Brush, Lydia Beyoud and BloombergApril 10, 2026
8 minutes ago
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
PoliticsFood and drink
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Catherina GioinoApril 10, 2026
2 hours ago
Three people sit behind a desk and look at the phone screen of the person in the middle.
Future of WorkConsulting
Meet ‘trendslop,’ the new, AI-fueled scourge of workplace consultants everywhere
By Sasha RogelbergApril 10, 2026
2 hours ago
How to get out of debt: 9 proven strategies that actually work
Personal Financedebt relief
How to get out of debt: 9 proven strategies that actually work
By Joseph HostetlerApril 10, 2026
4 hours ago
Alpha Brain Review
HealthDietary Supplements
Alpha Brain Review (2026): Expert Reviewed Nootropic
By Emily PharesApril 10, 2026
4 hours ago
Amazon is still paying Jeff Bezos an $80,000 yearly salary—but $1.6 million for travel and security
Big TechCEO salaries and executive compensation
Amazon is still paying Jeff Bezos an $80,000 yearly salary—but $1.6 million for travel and security
By Marco Quiroz-GutierrezApril 10, 2026
4 hours ago

Most Popular

The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
2 days ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
2 days ago
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
1 day ago
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
Innovation
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
By Fortune EditorsApril 10, 2026
16 hours ago
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
Success
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
By Fortune EditorsApril 9, 2026
1 day ago
 The world's 500 richest people made more than a quarter trillion yesterday as volatile markets react to fragile Iran war ceasefire
Economy
 The world's 500 richest people made more than a quarter trillion yesterday as volatile markets react to fragile Iran war ceasefire
By Fortune EditorsApril 9, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.