• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Apple’s iPhone 5 launch by the numbers

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
September 12, 2012, 1:23 PM ET

CEO Tim Cook, with a nice round one. Photo: The Verge

FORTUNE — Here they are, as they cross the wires:

iPhones:

  • Prices: The new iPhone 5 starts at $199 for 16G, $299 for 32G, $399 for 64G with 2-year contract
  • The  16G iPhone 4S falls to $99, the 8G iPhone 4 is free on contract
  • Preorders start Sept. 14
  • Sales start Sept. 21 in the U.S. and 8 more countries
  • Ships to 20 more countries on Sept. 28
  • By December will be in 100 countries, 240 carriers
  • iOS 6 ships free on Sept. 19
  • The iPhone 5 is 18% thinner than the iPhone 4S
  • At 112 grams, it’s 20% lighter
  • The display measures 4 inches diagonally
  • 1136 x 640 screen resolution
  • 16:9 aspect ratio
  • Accommodates a fifth row of icons
  • 44% more color saturation
  • One less layer in the display
  • 4G LTE modem is twice as fast as fastest 3G standard
  • New Wi-Fi radio gets download speeds of up to 150 Mbps
  • A6 dual-core processor is 2X faster iPhone 4S
  • 2X faster graphics
  • Launches Pages app 2.1X faster. Saves iPhoto image 1.7X faster
  • 8 hours talk time on the battery, 250 hours standby
  • 8 megapixel rear camera, f2.4 aperture, 25% smaller
  • 40% faster photo capture
  • Shoots 1080p HD video
  • Front camera shoots FaceTime chats at 720p HD
  • 3 microphones:  bottom, front and back
  • Speaker is 20% smaller
  • New “lightning” dock connector is 80% smaller
  • New maps app in iOS 6 knows about 100 million “points of interest”
  • 400 million iOS devices sold through June 2012

iTunes:

  • iTunes update due in late October
  • 200 million customers using iTunes in the cloud
  • iTunes store available in 63 countries
  • Apple has 435 million iTunes accounts (i.e. credit card numbers) with 1-click shopping

iPods:

  • 350 million iPods sold to date
  • New iPod nano has 2.5-inch multitouch screen
  • At 5.4mm, 38% thinner
  • Comes in 7 colors
  • Available in October
  • $149 for 16GB

iPod touch:

  • New iPod touch at 6.1mm thin and weighs 88 grams is the thinnest and lightest yet
  • Same 4-inch display as the iPhone 5
  • 2X faster dual-core A5 processor
  • Up to 7X faster graphics
  • Batteries good for 40 hours of music
  • 5 megapixel camera on back
  • 720p HD camera in front
  • Bluetooth 4.0
  • Wi-Fi 11n 2.4 and 5GHz for up to 150 Mbps downloads
  • 5 colors, with matching wrist loops
  • Available in October
  • 32GB for $299 and 64GB for $399

EarPods:

  • 600 million earbuds shipped
  • New EarPods 3 years in design; involved making 3D scans of hundreds of ears
  • Free with new iPhone 5, iPod touch and iPod nano
  • Sold separately, but no price given (UPDATE: $29 on apple.com)

App Store: 

  • 700,000 apps in the App Store, 250,000 tailored for the iPad
  • 90% of them are downloaded every month
  • The average customer uses 100 of them

iPad:

  • Apple (AAPL) sold 17 million iPads last quarter for a total of 84 million in two and a half years
  • That’s more iPads than PCs sold in the quarter by any PC manufacturer
  • Hundreds of competing tablets have been launched, to little effect
  • A year ago, iPad had a 62% tablet market share worldwide
  • Last quarter, iPad it had a 68% share
  • iPad accounts for 91% of Web traffic for all tablets
  • 94% of the Fortune 500 are testing or deploying iPads

Macs: 

  • Apple’s notebooks ranked No. 1 in U.S. marketshare over the past three months
  • Mac sales growth has outpaced PCs for six years straight
  • In July, Apple’s notebooks had a 27% market share in the U.S.
  • 7 million copies of Mountain Lion have been downloaded

Apple Stores: 

  • 83 million people visited Apple Stores last year, almost 1 million a day on average
  • A total of 380 stores as of today
  • As of Friday, with first store in Sweden, will have Apple Stores in 13 countries

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

CryptoBinance
Binance has been proudly nomadic for years. A new announcement suggests it’s finally chosen a headquarters
By Ben WeissDecember 7, 2025
3 hours ago
Big TechStreaming
Trump warns Netflix-Warner deal may pose antitrust ‘problem’
By Hadriana Lowenkron, Se Young Lee and BloombergDecember 7, 2025
7 hours ago
Big TechOpenAI
OpenAI goes from stock market savior to burden as AI risks mount
By Ryan Vlastelica and BloombergDecember 7, 2025
7 hours ago
InvestingStock
What bubble? Asset managers in risk-on mode stick with stocks
By Julien Ponthus, Natalia Kniazhevich, Abhishek Vishnoi and BloombergDecember 7, 2025
7 hours ago
EconomyTariffs and trade
Macron warns EU may hit China with tariffs over trade surplus
By James Regan and BloombergDecember 7, 2025
7 hours ago
EconomyTariffs and trade
U.S. trade chief says China has complied with terms of trade deals
By Hadriana Lowenkron and BloombergDecember 7, 2025
7 hours ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
15 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.