• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon

2

Current price of oil as of June 8, 2026

3

Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates

1

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon

2

Current price of oil as of June 8, 2026

3

Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates

The information economy is reaching maximum overload

By
Jessi Hempel
Jessi Hempel
Down Arrow Button Icon
By
Jessi Hempel
Jessi Hempel
Down Arrow Button Icon
August 22, 2012, 11:20 AM ET

FORTUNE — This month I went off the grid — all the way off. I powered my iPhone down, popped the vacation responder on my email, and headed out for a two-week adventure. By day two, I had stopped reflexively reaching for my phone; after a week, I could read a book for more than an hour at a time. Then I came home to a sobering reality: 1,379 messages in my Inbox.

And that was just work email.

I’m not as important as my voluminous Inbox would have you believe me to be, nor am I all that unique. Chances are you have this problem, too. And it seems to be getting a lot worse. Unlike past years, when people checked in occasionally from summer vacation destinations, this year digital sabbaticals were in vogue. (Social media researcher Danah Boyd even published a “how-to” on the topic.) As one friend’s “away” message read: “I’m unplugged from 8/5-8/20. I won’t be responding to e-mail.” None of this occasional checking in — this summer we needed a real break.

MORE: Who’s afraid of the iPad? Not Lenovo

But this is not another rant against email. Email is magic. It enables abundant, free communication. Consider how far we have come in less than a century: In 1915 — the year my grandfather was born — Alexander Graham Bell picked up a telephone in New York and made the country’s first transcontinental call to San Francisco. Adjusting for inflation, the price of a 3-minute call back then was $440. Today, I video chat through my Gmail account with friends in Budapest or Tokyo — for free. Seriously, magic.

Rather, this is a call for innovation. This detail about the telephone came from Jon Gertner’s
The Idea Factory: Bell Labs and the Great Age of American Innovation
, which was easily the most important book I read in 2012. Gertner identifies communications as the largest challenge the American economy had to confront in the 20th century, and he vividly describes the formula for innovation that Bell Labs pioneered.

In his historical account of the rise of Bell Labs, a discerning reader will recognize many of the elements — collaborative heterogeneous teams, free time to work on personal projects — that have become staples in Silicon Valley’s most innovative companies. But the thought I’m left contemplating months after completing the book is raised in the final chapter: “Has access to information not only expanded our lives, but contracted them?” Gertner asks.

MORE: The showdown for your car’s dash

Put simply, in the race to solve one problem, the last century’s greatest technologists created a host of new ones. There are, of course, basic security concerns. The information age — in particular, the quick and inexpensive exchange of data — presents opportunities for the violation of privacy and exposes societies to vulnerabilities that can be exploited by hackers and cyberterrorists. Witness the rise of the group of activist-hackers who call themselves Anonymous.

And then there’s the problem of my email box. New tools are constantly being invented to help me to see the information that matters to me, and to digest more information more efficiently. But so far, most of those tools make this particular problem worse.

Social networks are a perfect example. Many have attempted to lend social context to communication, helping us naturally to filter out what is less important. But our culture has not yet abandoned emails en masse for social networks in the way that we abandoned landlines, for example, in favor of cell phones. Unless a communications tool is adopted by everyone, becoming the cultural norm, it is useless because users can’t trust their messages will be received. Thus social networks feel more like the digital versions of entertainment magazines and their email prompts — “Matt Vella is following you on Kickstarter” and “Evan Hempel wants you to join his network on LinkedIn” — add to the email problem.

MORE: The trend that terrifies Big Tech

Could it be that our end goal is wrong? Most of these services are focused on helping us digest more — more information on more topics coming from more people. Two decades ago British anthropologist Robin Dunbar studied the social connections in groups of monkeys and mapped this information to brain size to come up with a theory that the maximum number of relationships a human being can realistically manage is 150. Talk to Silicon Valley entrepreneurs and they’ll often demonstrate how their services can help you game “the Dunbar number,” as it is called, nursing far more than 150 relationships. Is this the right objective? Or should we instead be focusing on how to limit communication, to nurture and deepen a smaller number of relationships?

I don’t have an answer for the problems that information presents (how could I possibly have time to think about it when I haven’t yet been able to get through the 1,379 emails in my Inbox?), but it seems that most of the innovation around communications in this century has been of the incremental variety. It has amplified the greatest achievements of the 20th century, making information more abundant but not more useful.

I sense we are reaching a moment of maximum overload. We all know people who are Facebook refusers, who keep low digital profiles and aren’t reliable on the common platforms, but most of us would never bow out entirely. We’re too afraid we’d miss something important. Instead, we arrange to take our digital sabbaticals in hopes that for someone, somewhere, a big idea—the solution to the 21st century’s biggest information problem–will emerge.

About the Author
By Jessi Hempel
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Xbox CEO Asha Sharma speaks on stage at Fortune Brainstorm Tech 2026.
Big TechMicrosoft
‘Not an Allbirds Moment’: Xbox’s new CEO says she is grounding the console in gaming roots not AI
By Sebastian HerreraJune 9, 2026
23 minutes ago
Trump speaking into a mic.
NewslettersEye on AI
Should Americans get an equity stake in AI? Trump and progressive Democrats float public ownership of AI
By Beatrice NolanJune 9, 2026
1 hour ago
Options trader Chris Daytona, right, works on the floor of the New York Stock Exchange, Wednesday, June 3, 2026.
Investinginvestors
Mystery NASDAQ selloff adds tension into a make-or-break week for the AI trade
By Stan Choe and The Associated PressJune 9, 2026
2 hours ago
Three people having a seated discussion
AIBrainstorm Tech
‘Getting control where we can’—Europe wants sovereign AI but most of the chips are from the U.S.
By Amanda GerutJune 9, 2026
2 hours ago
A $200 million Boomer estate, millennial heir Nick Reiner, and the dark side of the Great Wealth Transfer
Lawinheritance
A $200 million Boomer estate, millennial heir Nick Reiner, and the dark side of the Great Wealth Transfer
By Nick LichtenbergJune 9, 2026
2 hours ago
Claude Mythos on a screen.
AIAnthropic
Anthropic releases its first Mythos-class model to the public
By Beatrice NolanJune 9, 2026
3 hours ago

Most Popular

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
Environment
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
By Sasha RogelbergJune 8, 2026
23 hours ago
Current price of oil as of June 8, 2026
Personal Finance
Current price of oil as of June 8, 2026
By Joseph HostetlerJune 8, 2026
1 day ago
Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
Success
Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
By Preston ForeJune 7, 2026
2 days ago
'We didn’t see this coming': Wall Street eats its forecasts as stocks sell off globally on fear of AI bubble ahead of SpaceX IPO
Economy
'We didn’t see this coming': Wall Street eats its forecasts as stocks sell off globally on fear of AI bubble ahead of SpaceX IPO
By Jim EdwardsJune 8, 2026
1 day ago
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
20 hours ago
'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money
Economy
'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money
By Nick LichtenbergJune 7, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.