• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

The information economy is reaching maximum overload

By
Jessi Hempel
Jessi Hempel
Down Arrow Button Icon
By
Jessi Hempel
Jessi Hempel
Down Arrow Button Icon
August 22, 2012, 11:20 AM ET

FORTUNE — This month I went off the grid — all the way off. I powered my iPhone down, popped the vacation responder on my email, and headed out for a two-week adventure. By day two, I had stopped reflexively reaching for my phone; after a week, I could read a book for more than an hour at a time. Then I came home to a sobering reality: 1,379 messages in my Inbox.

And that was just work email.

I’m not as important as my voluminous Inbox would have you believe me to be, nor am I all that unique. Chances are you have this problem, too. And it seems to be getting a lot worse. Unlike past years, when people checked in occasionally from summer vacation destinations, this year digital sabbaticals were in vogue. (Social media researcher Danah Boyd even published a “how-to” on the topic.) As one friend’s “away” message read: “I’m unplugged from 8/5-8/20. I won’t be responding to e-mail.” None of this occasional checking in — this summer we needed a real break.

MORE: Who’s afraid of the iPad? Not Lenovo

But this is not another rant against email. Email is magic. It enables abundant, free communication. Consider how far we have come in less than a century: In 1915 — the year my grandfather was born — Alexander Graham Bell picked up a telephone in New York and made the country’s first transcontinental call to San Francisco. Adjusting for inflation, the price of a 3-minute call back then was $440. Today, I video chat through my Gmail account with friends in Budapest or Tokyo — for free. Seriously, magic.

Rather, this is a call for innovation. This detail about the telephone came from Jon Gertner’s
The Idea Factory: Bell Labs and the Great Age of American Innovation
, which was easily the most important book I read in 2012. Gertner identifies communications as the largest challenge the American economy had to confront in the 20th century, and he vividly describes the formula for innovation that Bell Labs pioneered.

In his historical account of the rise of Bell Labs, a discerning reader will recognize many of the elements — collaborative heterogeneous teams, free time to work on personal projects — that have become staples in Silicon Valley’s most innovative companies. But the thought I’m left contemplating months after completing the book is raised in the final chapter: “Has access to information not only expanded our lives, but contracted them?” Gertner asks.

MORE: The showdown for your car’s dash

Put simply, in the race to solve one problem, the last century’s greatest technologists created a host of new ones. There are, of course, basic security concerns. The information age — in particular, the quick and inexpensive exchange of data — presents opportunities for the violation of privacy and exposes societies to vulnerabilities that can be exploited by hackers and cyberterrorists. Witness the rise of the group of activist-hackers who call themselves Anonymous.

And then there’s the problem of my email box. New tools are constantly being invented to help me to see the information that matters to me, and to digest more information more efficiently. But so far, most of those tools make this particular problem worse.

Social networks are a perfect example. Many have attempted to lend social context to communication, helping us naturally to filter out what is less important. But our culture has not yet abandoned emails en masse for social networks in the way that we abandoned landlines, for example, in favor of cell phones. Unless a communications tool is adopted by everyone, becoming the cultural norm, it is useless because users can’t trust their messages will be received. Thus social networks feel more like the digital versions of entertainment magazines and their email prompts — “Matt Vella is following you on Kickstarter” and “Evan Hempel wants you to join his network on LinkedIn” — add to the email problem.

MORE: The trend that terrifies Big Tech

Could it be that our end goal is wrong? Most of these services are focused on helping us digest more — more information on more topics coming from more people. Two decades ago British anthropologist Robin Dunbar studied the social connections in groups of monkeys and mapped this information to brain size to come up with a theory that the maximum number of relationships a human being can realistically manage is 150. Talk to Silicon Valley entrepreneurs and they’ll often demonstrate how their services can help you game “the Dunbar number,” as it is called, nursing far more than 150 relationships. Is this the right objective? Or should we instead be focusing on how to limit communication, to nurture and deepen a smaller number of relationships?

I don’t have an answer for the problems that information presents (how could I possibly have time to think about it when I haven’t yet been able to get through the 1,379 emails in my Inbox?), but it seems that most of the innovation around communications in this century has been of the incremental variety. It has amplified the greatest achievements of the 20th century, making information more abundant but not more useful.

I sense we are reaching a moment of maximum overload. We all know people who are Facebook refusers, who keep low digital profiles and aren’t reliable on the common platforms, but most of us would never bow out entirely. We’re too afraid we’d miss something important. Instead, we arrange to take our digital sabbaticals in hopes that for someone, somewhere, a big idea—the solution to the 21st century’s biggest information problem–will emerge.

About the Author
By Jessi Hempel
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Markets sell off as U.S.-Iran ceasefire plans go nowhere, leaving Trump with military options to reopen the Strait of Hormuz
EnergyIran
Markets sell off as U.S.-Iran ceasefire plans go nowhere, leaving Trump with military options to reopen the Strait of Hormuz
By Jason MaMay 10, 2026
6 hours ago
Mexican cartel armed with explosives launched from drones attacks rural communities, forcing 800-1,000 families to flee
North AmericaMexico
Mexican cartel armed with explosives launched from drones attacks rural communities, forcing 800-1,000 families to flee
By Megan Janetsky and The Associated PressMay 10, 2026
7 hours ago
Mah Sing sees natural ‘spillovers’ from Malaysia’s strong growth, as the conglomerate bets on premium residences and data centers
Real EstateSoutheast Asia 500
Mah Sing sees natural ‘spillovers’ from Malaysia’s strong growth, as the conglomerate bets on premium residences and data centers
By Angelica AngMay 10, 2026
7 hours ago
The Strait of Hormuz crisis shows energy security is now a boardroom issue
Commentaryoil and gas
The Strait of Hormuz crisis shows energy security is now a boardroom issue
By Victor NianMay 10, 2026
7 hours ago
Trump quickly blasts Iran’s response to U.S. ceasefire proposal as ‘totally unacceptable’ after warning Tehran ‘will be laughing no longer’
PoliticsIran
Trump quickly blasts Iran’s response to U.S. ceasefire proposal as ‘totally unacceptable’ after warning Tehran ‘will be laughing no longer’
By Jon Gambrell, Samy Magdy and The Associated PressMay 10, 2026
8 hours ago
Market guru Yardeni sees S&P 500 hitting 8,250 this year, highest among top Wall Street forecasters, as earnings bolster ‘Roaring 2020s’
InvestingS&P 500
Market guru Yardeni sees S&P 500 hitting 8,250 this year, highest among top Wall Street forecasters, as earnings bolster ‘Roaring 2020s’
By Jason MaMay 10, 2026
8 hours ago

Most Popular

‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
16 hours ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
16 hours ago
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
2 days ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
2 days ago
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
Commentary
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
By Steve H. HankeMay 10, 2026
18 hours ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.