• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

How to thrive in college

By
David A. Kaplan
David A. Kaplan
Down Arrow Button Icon
By
David A. Kaplan
David A. Kaplan
Down Arrow Button Icon
August 10, 2012, 11:37 AM ET

FORTUNE — Some very good books are worth reading for a few splendid pages alone. Ken Bain’s What the Best College Students Do is one such book. His interview with the TV satirist Stephen Colbert is revealing both for its insight into Colbert and for its ideas on how higher education ought to work.

Colbert grew up in South Carolina, as the youngest of 11 children in a family that prized curiosity and reading. When he was 10, his father and two brothers were killed in an Eastern Air Lines crash. “After that,” he told Bain, “I saw my job as making my mother laugh.” He did so with jokes and antics. When he went off to college — first Hampden-Sydney and then Northwestern — he immersed himself in philosophy, then theater and improv. Both taught him about “momentary” failure and disappointment, set against “the light of eternity.”



He told Bain, the provost at the University of the District of Columbia, that bad grades didn’t “control him” but were “feedback.” Aided by interested professors, Colbert’s world view “freed him to take risks, to explore, to probe deeply, to find self-motivation in what he liked to do, and of all that to find an outlet for his creative energies.” If you think about The Colbert Report’s putative buffoon as someone steeped in Shakespeare, Shaw, and “A Man For All Seasons,” you may never watch it in quite the same way again.

This inner drive also marked the engineers, economists, and other successful, innovative professionals whom Bain interviewed for the book. “They sought not just material advancement or fame,” he writes, “but an inner growth, a curiosity about the world that led them to explore the humanities, the arts and the world of ideas.”

What the Best College Students Do combines interviews with a review of academic research on university learning. The book builds on Bain’s 2004 bestseller, What the Best College Teachers Do. To some extent, both books state what we already know — that straight A’s are nice, but hardly guarantee a happy or productive life. Instead, it takes a personal sense of purpose. The “best” students are curious risk-takers who make connections across disciplines. By following those instincts — rather than simply chasing “success” — the best students achieved it. Bain’s new book is a wonderful exploration of excellence.

Our Weekly read column features Fortune staffers’ and contributors’ takes on recently published books about the business world and beyond. We’ve invited the entire Fortune family — from our writers and editors to our photo editors and designers — to weigh in on books of their choosing based on their individual tastes or curiosities.

More Weekly Reads

  • Neil Barofsky’s Bailout
  • John Gapper’s Fatal Debt
  • Guy Lawson’s Octopus
  • Christopher Hayes’s Twilight of the Elites
  • Sally Koslow’s Slouching Toward Adulthood
  • Max Alexander’s Bright Lights, No City
About the Author
By David A. Kaplan
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in

maduro escorted by federal agents
CryptoVenezuela
Rumors are swirling about Venezuela holding $60 billion in Bitcoin—but crypto experts are skeptical
By Carlos GarciaJanuary 9, 2026
3 hours ago
NewslettersMPW Daily
Men joined the labor force at three times the rate of women in 2025
By Emma HinchliffeJanuary 9, 2026
3 hours ago
Woman reading a book in a library
SuccessEducation
Gen Z are arriving to college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
By Preston ForeJanuary 9, 2026
4 hours ago
C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Look back on the biggest C-suite shake-ups of 2025 and see who made the first moves in 2026
By Fortune EditorsJanuary 9, 2026
4 hours ago
Economycopper
The future depends on copper, but a coming shortage makes it a ‘systemic risk’ to the economy and a strategic flashpoint, S&P Global warns
By Jason MaJanuary 9, 2026
4 hours ago
Outgoing Walmart CEO Doug McMillon
SuccessMillionaires
Walmart’s CEO Doug McMillon out-earns the average American’s salary in less than 20 hours—during a typical 30-minute commute, he’s already made $1,563
By Emma BurleighJanuary 9, 2026
5 hours ago

Most Popular

placeholder alt text
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighJanuary 8, 2026
1 day ago
placeholder alt text
Workplace Culture
Amazon demands proof of productivity from employees, asking for list of accomplishments
By Jake AngeloJanuary 8, 2026
1 day ago
placeholder alt text
North America
Bill Gates warns the world is going 'backwards' and gives 5-year deadline before we enter a new Dark Age
By Eleanor PringleJanuary 9, 2026
8 hours ago
placeholder alt text
Law
Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here's who qualifies and how to get paid
By Sydney LakeJanuary 6, 2026
3 days ago
placeholder alt text
Real Estate
Google billionaire Larry Page copies the Jeff Bezos playbook, buying a $173 million Miami compound that will save him millions in taxes
By Nick LichtenbergJanuary 8, 2026
1 day ago
placeholder alt text
Crypto
Russia and Iran are increasingly turning to crypto—especially stablecoins—to avoid sanctions, report finds
By Carlos GarciaJanuary 8, 2026
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.