• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

The downside of cheap oil

By
Nin-Hai Tseng
Nin-Hai Tseng
Down Arrow Button Icon
By
Nin-Hai Tseng
Nin-Hai Tseng
Down Arrow Button Icon
June 5, 2012, 3:26 PM ET

FORTUNE – During the past few weeks, a plunge in oil prices has resulted in lower gas prices nationwide. In some parts of the U.S., prices at the pump have fallen below $3 a gallon.

Cheaper gas would normally be a welcome relief, but there are several downsides at play. Declines in oil and gas have signaled a weaker economy in the U.S. and across the globe. And while paying less to fill up the tank will mean extra savings for U.S. consumers, it’s questionable how much those savings will boost overall confidence and translate into more spending.

Oil prices recovered some this week, but sharp declines in May still hover over the market. On Friday, oil plunged nearly 4% after a bleak report on U.S. jobs growth and slowing manufacturing activity in China raised worries about a slowing global economy and softer demand for oil. Gas prices hadn’t fallen below $3.60 a gallon since mid-February, but over the weekend, the national average dropped to $3.585 a gallon. At a few stations in South Carolina and Virginia, prices fell just under $3 a gallon.

Nationwide, gas prices hovered at $3.61 a gallon on Tuesday, down 18.2 cents from last month and 16.2 cents lower than last year. Brent crude, used to price international oil, is struggling to stay above $80 on the New York Mercantile Exchange — earlier this year it was going for more than $100 a barrel.

MORE: The (very) bullish case for the American auto market

Economists watch gas prices closely, as they consider anything above $4 a gallon the point at which costs start crimping consumer spending, which largely drives the U.S. economy. As a rule of thumb, about $1.2 billion in extra spending is typically generated for every one-cent per gallon decline for the year, says Chris Lafakis, economist at Moody’s Analytics who specializes in energy and financial markets. But such savings may not be enough to offset the world’s economic malaise that has also driven oil prices lower.

For one, Greece could leave the euro any week now as European leaders struggle to find a solution to its debt crisis. In China, the latest signs point to a slower growing economy. And evidence is building that the U.S. economy has entered a soft patch. All this has unnerved investors, who’ve increasingly questioned the strength of demand for oil and other energy-related products.

Analysts predict gas prices will likely stay subdued at least through the summer, but it’s uncertain if that will be enough to make consumers feel any better about spending more.

MORE: 8 more reasons for Detroit to worry

In April, U.S. retail sales rose only 0.1%. Even after excluding gas station sales, consumers increased their spending on retail goods by just 0.2% as gas prices fell.

If anything, consumers appear mixed about their economic prospects. At one end, consumer confidence rose in May to the highest level since October 2007, according to the Thomson Reuters/University of Michigan Surveys of Consumers. Of course, that survey places more weight on gasoline prices than the Conference Board’s survey, which puts greater weight on employment and showed consumer confidence fell to a five-month low during the same month.

Indeed, some consumers might find relief at the pumps. But for the millions of unemployed Americans, gas at even $2 a gallon probably won’t be enough to change their behavior.

About the Author
By Nin-Hai Tseng
See full bioRight Arrow Button Icon

Latest in

SuccessWealth
The $124 trillion Great Wealth Transfer is intensifying as inheritance jumps to a new record, with one 19-year-old reaping the rewards
By Jason MaDecember 6, 2025
4 minutes ago
Nvidia CEO Jensen Huang said China is better equipped for an AI data center buildout than the U.S.
AITech
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China ‘they can build a hospital in a weekend’
By Nino PaoliDecember 6, 2025
2 hours ago
Arts & EntertainmentMedia
Former Amazon Studios boss warns the Netflix-Warner Bros. deal will make Hollywood ‘a system that circles a single sun’
By Jason MaDecember 6, 2025
3 hours ago
Jay Clayton
LawCrime
25-year DEA veteran charged with helping Mexican drug cartel launder millions of dollars, secure guns and bombs
By Dave Collins, Michael R. Sisak and The Associated PressDecember 6, 2025
4 hours ago
Trump
PoliticsWhite House
Trump finally meets Claudia Sheinbaum face to face at the FIFA World Cup draw
By Will Weissert and The Associated PressDecember 6, 2025
4 hours ago
coal
EnvironmentCoal
‘You have an entire culture, an entire community that is also having that same crisis’: Colorado coal town looks anxiously to the future
By Brittany Peterson, Jennifer McDermott and The Associated PressDecember 6, 2025
4 hours ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
2 days ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
1 day ago
placeholder alt text
Success
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant 'state of anxiety' out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
2 days ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
2 days ago
placeholder alt text
Success
Nearly 4 million new manufacturing jobs are coming to America as boomers retire—but it's the one trade job Gen Z doesn't want
By Emma BurleighDecember 4, 2025
2 days ago
placeholder alt text
Real Estate
‘There is no Mamdani effect’: Manhattan luxury home sales surge after mayoral election, undercutting predictions of doom and escape to Florida
By Sasha RogelbergDecember 4, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.