• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

4 reasons Windows would boost the Nook

By
JP Mangalindan
JP Mangalindan
Down Arrow Button Icon
By
JP Mangalindan
JP Mangalindan
Down Arrow Button Icon
May 3, 2012, 3:11 PM ET

FORTUNE — When Barnes & Noble announced a strategic partnership with Microsoft earlier this week, they set tongues wagging. It wasn’t only because the Redmond, Washington-based software giant will invest a whopping $605 million in the Nook business over the next five years. What technophiles frothed over was the idea of a revamped Nook line: e-readers running off the company’s tablet-friendly Windows 8 operating system, due out late this year.

For its part, Barnes & Noble (BKS) hasn’t made any related hardware announcements. Windows 8 has yet to launch, and the Nook line itself has largely received favorable reviews from outlets — Fortune included — but if such a marriage of software and hardware took place, a Windows 8 Nook could prove a compelling new device. Here’s why.

MORE: Barnes & Noble CEO: NFC coming to the Nook

Unique looks. Although the final consumer version of Windows 8 may not see the light of day until October, the operating system has already earned more than its fair share of positive and negative criticism, largely because it will sport the same square and rectangle-based Metro-style user interface first introduced in Windows Phone 7. It’s a look that has advocates and critics. “A lot of people in the UX [user experience] community seem to have initially good impressions of the Metro UI [user interface],” says Catriona Cornett, a senior user experience designer at The Archer Group.

Still, Windows 8’s tile system is unique and destined to grace desktop computers, smartphones, tablets and even Microsoft’s Xbox game console. That means a mega audience and user base. It could also arguably help Barnes and Noble-branded tablets stand apart from the myriad of me-too devices built atop Google’s (GOOG) Android and the now ubiquitous iOS interface on iPads.

Contextual gestures. Although Apple (AAPL) set the standard with the iPad’s intuitive pinch, tap, and swipe gestures, Windows 8 wants to up the ante with gestures that bring up different results based on what a user is up to. For instance, if a user has multiple apps running and swipes from the left, they can switch between apps, similar to how the iPad’s four-finger swipe. But swipe more slowly, and you can display two apps side-by-side.

Notifications. Although the notification system on iOS has come a long way since it launched in 2007, it still has room for improvement. Windows 8’s tiling system offers the potential to alerts users in several ways, including a “badge” system, wherein the tiles on the homescreen may update to display weather, appointments, and status updates without users having to actually tap and dive into an app. “I think that’s one of the challenges I have as an iPhone user,” says Jason Brush, Executive Vice President Creative of Possible Worldwide’s User Experience Design Group. “The notifications are kind of a layer on top of the UI and can get in the way of it.”

MORE: Amazon will make its own TV shows

Authorship. During a recent interview with Fortune, CEO William Lynch outlined a hypothetical scenario where authors could get a boost. “Imagine an integration where an information worker, student, author, consumer, creates something in Office and has it immediately published for sale through the Nook book store,” he said. “It starts to open a lot of exciting possibilities.”

About the Author
By JP Mangalindan
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Jamie Laing thinks tomorrow’s Fortune 500 will be built by creators. He might be right 
C-Suitecreator economy
Jamie Laing thinks tomorrow’s Fortune 500 will be built by creators. He might be right 
By Sam BirchallJune 10, 2026
1 hour ago
Geoffrey von Maltzahn and Kimberly Powell on stage at Fortune Brainstorm Tech
AITerm Sheet
AI drug discovery leaders warn U.S. health funding cuts risk falling behind global rivals
By Lily Mae LazarusJune 10, 2026
2 hours ago
The U.S. strategic petroleum reserve is so low it’s near panic levels
EnergyMarkets
The U.S. strategic petroleum reserve is so low it’s near panic levels
By Jim EdwardsJune 10, 2026
2 hours ago
Today’s top high-yield savings rates: Up to 5.00% on June 10, 2026
Personal FinanceSavings accounts
Today’s top high-yield savings rates: Up to 5.00% on June 10, 2026
By Glen Luke FlanaganJune 10, 2026
3 hours ago
Top CD rates today, June 10, 2026: Lock in up to up to 4.30%
Personal FinanceCertificates of Deposit (CDs)
Top CD rates today, June 10, 2026: Lock in up to up to 4.30%
By Glen Luke FlanaganJune 10, 2026
3 hours ago
A ‘MAGA Warrior’ Texas ag chief is publicly blasting the USDA over a flesh-eating pest threatening America’s beef supply
North AmericaUSDA
A ‘MAGA Warrior’ Texas ag chief is publicly blasting the USDA over a flesh-eating pest threatening America’s beef supply
By Marco Quiroz-GutierrezJune 10, 2026
3 hours ago

Most Popular

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
2 days ago
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
Economy
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
By Nick LichtenbergJune 9, 2026
20 hours ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
2 days ago
Current price of oil as of June 9, 2026
Personal Finance
Current price of oil as of June 9, 2026
By Joseph HostetlerJune 9, 2026
24 hours ago
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
Environment
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
By Sasha RogelbergJune 8, 2026
2 days ago
Current price of silver as of Tuesday, June 9, 2026
Personal Finance
Current price of silver as of Tuesday, June 9, 2026
By Joseph HostetlerJune 9, 2026
24 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.