• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Exclusive

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

General Motors

General Motors’ last tango in Paris

By
Doron Levin
Doron Levin
Down Arrow Button Icon
By
Doron Levin
Doron Levin
Down Arrow Button Icon
February 27, 2012, 5:48 PM ET



The alliance between PSA Peugeot Citroen and General Motors currently being mulled by both companies may prove marginally beneficial. But, it is unlikely to solve each auto maker’s deep economic and financial troubles in Europe. And for the American side of the equation at least, it may only serve as a painful reminder that GM has stumbled attempting such a maneuver several times before.

GM’s (GM) chief executive officer, Dan Akerson, must rue the day that the automaker decided not to sell GM Europe’s Opel subsidiary to one of several eager suitors when it had a chance in the aftermath of its 2009 bankruptcy. Then chief executive Fritz Henderson favored the move, which today would have looked very shrewd. Henderson was overruled by GM’s board and then forced out in favor by then-chairman Ed Whitacre, who took over from Henderson. Whitacre quit less than a year later.

Instead, GM negotiated a restructuring agreement with Opel’s unions to close a plant in Antwerp, with the loss of 8,300 jobs, in return for the union’s agreement to cost savings through 2014. Analysts concur that across of car companies Europe has far too much capacity to build vehicles, a problem that has only worsened as the European financial crisis has further depressed sales.

MORE: U.S. automakers face tough times in China

GM’s management prior to its bankruptcy and reorganization by the U.S. government demurred on an offer to join a strategic alliance with Renault SA and Nissan Motor Corp. in 2006 — another seemingly unfortunate move in hindsight. Carlos Ghosn, Nissan-Renault’s boss, saw the opportunity for several cooperative ventures with GM that could have saved costs for all three parties. GM torpedoed the talks by demanding a $2 billion payment as the price of becoming an ally. Though the potential opportunities were never spelled out publicly, it’s easy to imagine that GM’s Opel brand could have forged cost-sharing projects, just as Daimler’s Mercedes brand has subsequently began to realize in cooperative ventures with Renault.

Marring the track record further, a decade ago GM engaged in a broad alliance with Fiat SpA that ended with few savings, lots of acrimony and a $2 billion payment from the Americans to the Italians. The agreement was eventually aborted. (Fiat is now aligned with another Detroit manufacture, Chrysler.)

Akerson, who is painfully aware of GM’s abysmal record in Europe, is not prone to dither. He knows that GM’s current market capitalization is deeply compromised by European losses, and thus an annoyance to the U.S. Treasury, which would like to sell its 25% interest in GM. One equity analyst values GM Europe at a negative $8 billion or $5 a share, a nasty dent in GM’s overall $42 billion capitalization. Akerson has assigned a top lieutenant, GM vice chairman Steve Girsky, to resolve the European mess. Girsky was named chairman of Opel’s board and is adding members from GM’s top management in Detroit.

MORE: The indicator car makers should be ecstatic about

Question is, is Peugeot the right dance partner? Not likely. The manufacturer is one of the least impressive on the continent if not the planet. The Paris-based automaker is dominated by the Peugeot family and under heavy pressure from the French government to avoid closing plants in France. Last year’s the company’s share of the western European market fell to 12.6 percent to 13.7 percent, as sales fell overall.

What’s more, GM’s Opel and Peugeot already maintain cooperative ventures with various European carmakers for common parts and a few shared architectures, such as Peugeot’s venture with Toyota (TM) in the Czech Republic. But the substantive efficiencies are needed in each automaker’s basic manufacturing organization. “However, it is unlikely that any sort of rationalization will come directly out of” an alliance between GM and Peugeot “due to political and union factors and as a result will be something far more suitably addressed alone,” said Ian Fletcher of IHS Global Insight in a research note from London.

GM said it has “talks continuously with all sorts of parties,” while declining to acknowledge that specific alliance talks with Peugeot are taking place. In its last conference call for reporters and financial analysts, GM executives said the automaker remains committed to returning Europe to profitability and that the subsidiary isn’t for sale.

MORE: 12 mid-size cars for 2012

Meanwhile, Peugeot chairman Phillippe Varin estimates Europe’s overcapacity at about 3 million vehicles. Peugeot and Opel together sell about that number, meaning that the industry might be better off if the two companies simply shut their doors, or if they found Chinese partners eager to try their hand abroad. Since those two options are unlikely, the two auto makers will first try to contradict a time-worn adage of Wall Street: two rocks tied together are unlikely to float.

About the Author
By Doron Levin
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Google’s I/O conference showed how the company is being completely rebuilt for AI—for better or for worse
Big TechGoogle
Google’s I/O conference showed how the company is being completely rebuilt for AI—for better or for worse
By Alexei Oreskovic and Sharon GoldmanMay 19, 2026
6 hours ago
Bolt CEO Ryan Breslow
Workplace CultureFortune Workplace Innovation
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’: 
By Preston ForeMay 19, 2026
7 hours ago
Why the 137-year-old developer Hongkong Land is reinventing itself—and trying to broaden its focus beyond its home city
AsiaHong Kong
Why the 137-year-old developer Hongkong Land is reinventing itself—and trying to broaden its focus beyond its home city
By Nicholas GordonMay 19, 2026
7 hours ago
Svenja Gudell, Chief Economist, Indeed
SuccessFortune Workplace Innovation
Indeed chief economist says the sectors most exposed to AI are seeing a big growth in job demand
By Emma BurleighMay 19, 2026
8 hours ago
The 30-year yield hasn’t been this high since the Great Recession. Do the bond vigilantes ride again?
EconomyBonds
The 30-year yield hasn’t been this high since the Great Recession. Do the bond vigilantes ride again?
By Eva RoytburgMay 19, 2026
8 hours ago
DEI experts say the acronym may be radioactive, but the underlying business case is stronger than ever
Workplace CultureFortune Workplace Innovation
DEI experts say the acronym may be radioactive, but the underlying business case is stronger than ever
By Marco Quiroz-GutierrezMay 19, 2026
8 hours ago

Most Popular

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
7 days ago
While Trump insisted the Iran war would end ‘soon,’ an account in his name was buying millions in oil, defense, and gold
Economy
While Trump insisted the Iran war would end ‘soon,’ an account in his name was buying millions in oil, defense, and gold
By Eva RoytburgMay 18, 2026
1 day ago
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’: 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’: 
By Preston ForeMay 19, 2026
7 hours ago
Employers are quietly pausing 401(k) matches again. The last time this happened was the 2008 recession and Covid
Personal Finance
Employers are quietly pausing 401(k) matches again. The last time this happened was the 2008 recession and Covid
By Courtney Vinopal and HR BrewMay 18, 2026
1 day ago
Current price of silver as of Monday, May 18, 2026
Personal Finance
Current price of silver as of Monday, May 18, 2026
By Joseph HostetlerMay 18, 2026
2 days ago
Current price of oil as of May 19, 2026
Personal Finance
Current price of oil as of May 19, 2026
By Joseph HostetlerMay 19, 2026
15 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.