• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Travis Kelce joined an activist group pushing Six Flags to consider a sale. The ‘Final Destination’–style death of a patron poured gas on the fire

2

Suddenly, Wall Street is worried that the U.S. economy is more ‘vulnerable’ than it looks

3

Startup Abby Care raises $82 million to turn family members into paid caregivers

1

Travis Kelce joined an activist group pushing Six Flags to consider a sale. The ‘Final Destination’–style death of a patron poured gas on the fire

2

Suddenly, Wall Street is worried that the U.S. economy is more ‘vulnerable’ than it looks

3

Startup Abby Care raises $82 million to turn family members into paid caregivers

PepsiCo boss Nooyi explains her purpose

By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
November 10, 2011, 4:14 PM ET
Google source logo
Add Fortune on Google for similar content.

The best CEOs, I’ve learned in my 27 years at Fortune, come to the job with a deep-seated passion and a very personal view of what they want to accomplish.

PepsiCo’s Indra Nooyi may be struggling lately. Yes, investors are impatient with her healthy-products strategy, the stock is down, and the Pepsi boss dropped to No. 2 behind Kraft Foods CEO Irene Rosenfeld on the 2011 Most Powerful Women list.

But no one can deny that Nooyi, who became PepsiCo ‘s chief in 2006, has injected the company with a clear long-term vision and a reputation for being a good citizen of the world.

Nooyi’s vision, which she labels “Performance with Purpose,” harks back to her days as a girl, growing up in southern India, as she explained in an interview with Fortune executive editor Stephanie Mehta at our Most Powerful Women Summit. In a city with little water, young Indra had to watch her mother go to collect three containers of water everyday. The family used that meager amount for drinking, cooking, and washing, while nearby corporations had more than enough water for their own needs.

You can see Nooyi tonight at 9 p.m. in a CNBC documentary, Pepsi’s Challenge. From the MPW Summit, here’s Nooyi on what led her, beyond her childhood experience, to “Performance with Purpose”:

About the Author
By Patricia Sellers
See full bioRight Arrow Button Icon

Latest in Management


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Recommended For You

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.