• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Good luck, Meg. You’ll need it.

By
Kevin Kelleher
Kevin Kelleher
Down Arrow Button Icon
By
Kevin Kelleher
Kevin Kelleher
Down Arrow Button Icon
October 13, 2011, 12:40 PM ET

By Kevin Kelleher, contributor



FORTUNE — Most seasoned executives have their share of career ups and downs. And then there’s Meg Whitman.

Whitman presided over eBay’s rise from a scrappy startup to an e-commerce giant worth $75 billion — then presided over a decline that struck $30 billion out of that market cap. She joined Goldman Sachs (GS) board, but soon resigned after receiving shares of IPOs Goldman underwrote. She spent $144 million in a gubernatorial campaign, only to finally admit, “We’ve come up a little short.”

In January, she resurfaced as a new director of Hewlett-Packard (HPQ), joining a board that has become one of the most questioned in the history of Silicon Valley. That same board circumvented its nomination process to name her as HP’s CEO. While some question whether she is the right leader for HP now, the real question may be can HP be fixed at all? Is Whitman setting herself up for failure simply because turning HP around may be a thankless task?

So far, Whitman seems to be making the right initial moves. She took a Steve Jobs-like annual salary of $1. (Plus lots of options.) She vowed to address this month the biggest immediate question facing the company: whether to sell off the PC business. She hired an investment bank to defend itself any activist investors who may demand the company be broken up. (That bank was, yes, Goldman Sachs.)

In the three weeks since HP announced Whitman would become CEO, its stock has risen 10%. But it’s still down nearly 50% in a little more than 8 months. It’s too early to say whether HP is rising because of the kind of technical bounce that follows a precipitous drop, or because investors have recognized it’s trading at bargain-basement levels: Five times its earnings (the S&P’s ratio is 14) and 0.39 its annual sales.

To listen to analysts and investors, though, the road ahead for HP is a rough one. “It’s a big, complicated mess,” said hedge fund investors Bill Ackman, who had recently visited the HP campus. “It was depressing walking around there.”

Mark Moskowitz, an analyst at JPMorgan (JPM) said last week he expects HP to continue to underperform its peers in revenue and earnings growth. Moskowitz said HP may be cheaply valued, but is still unattractive because of the “chronic downside” of its earnings potential. Furthermore, he notes, when big-tech turnarounds do work, they are slow and painful. “There are few examples of value stories in large cap technology where high-profile turnarounds both worked and occurred in short order. We can name only two that worked, IBM (IBM) and Apple (AAPL), but both of those took more than five years to achieve positive outcomes. HP is just entering year two, implying more pain ahead.”

Others seem to agree. Citigroup’s (C) Richard Gardner, cutting his price target from $45 to $28, pointed to declines in server revenue and tablet cannibalization of HP’s personal computers. But as Barclays (BCS) Ben Reitzes pointed out, “the software and services businesses have not yet been optimized to a point where the company can live without PCs.” So PCs are HP’s albatross, but an albatross it needs around its neck.

Beyond a sale of the PC business, it seems there’s little Whitman — or anyone — can do to revive earnings growth in the next year or so. HP can help companies get into cloud computing, but that was one of Léo Apotheker’s big initiatives during the 11-month tenure that led to his firing. Another campaign was the TouchPad tablet, which saw disappointing sales. Then again, which company not named Apple has seen tablet sales that didn’t disappoint?

As a recent board member, Whitman has the support of the board and is likely to act on its ideas. But HP’s board is one with poor instincts in managing crises. It’s a high-profile tech turnaround attempt, like Yahoo (YHOO), that chews up and spits out experienced CEOs. In six years, the company has fired three CEOs — with experience leading Lucent, NCR Corp. (NCR) and SAP (SAP) — and now it’s hired one who once led eBay . And the stock is still trading at the same price as it did 15 years ago. In other words, Whitman should enjoy her ascendancy to the CEO’s desk. What comes next is likely to be much harder.

[cnnmoney-video vid=//video/technology/2011/10/04/t_meg_whitman_hp_ceo.cnnmoney/]

About the Author
By Kevin Kelleher
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

robert isom
InvestingAirline industry
American Airlines CEO calls United merger ‘a non-starter’: ‘No way to view that as anything but anti-competitive’
By Jake AngeloApril 24, 2026
2 hours ago
The Valero Refinery in Benicia, Calif., on Wednesday, April 16, 2025. Valero is closing its refinery in Benicia in April 2026. (Photo by Carlos Avila Gonzalez/San Francisco Chronicle via Getty Images)
EnergyIran
California’s oil and jet fuel supply is getting slammed by a perfect storm of unfortunate timing—and help is years away
By Jordan BlumApril 24, 2026
2 hours ago
Mortgage rates today, April 24, 2026
Personal Financemortgages
Mortgage rates today, April 24, 2026
By Glen Luke FlanaganApril 24, 2026
2 hours ago
Current refi mortgage rates report for April 24, 2026
Personal FinanceReal Estate
Current refi mortgage rates report for April 24, 2026
By Glen Luke FlanaganApril 24, 2026
2 hours ago
Current ARM mortgage rates report for April 24, 2026
Personal FinanceReal Estate
Current ARM mortgage rates report for April 24, 2026
By Glen Luke FlanaganApril 24, 2026
2 hours ago
Intel CEO Lip Bu Tan crushed Wall Street targets on his 1-year anniversary: We are embracing our ‘paranoid’ roots
Big TechIntel
Intel CEO Lip Bu Tan crushed Wall Street targets on his 1-year anniversary: We are embracing our ‘paranoid’ roots
By Alexei OreskovicApril 23, 2026
7 hours ago

Most Popular

When interest on national debt overtook military spending, it triggered a limit where the U.S. may ‘cease to be a great power,’ warns Hoover historian
Economy
When interest on national debt overtook military spending, it triggered a limit where the U.S. may ‘cease to be a great power,’ warns Hoover historian
By Eleanor PringleApril 23, 2026
22 hours ago
Despite nearing their 60s, nearly four in 10 Americans heading towards the end of their careers don’t even have a retirement account
Success
Despite nearing their 60s, nearly four in 10 Americans heading towards the end of their careers don’t even have a retirement account
By Emma BurleighApril 23, 2026
18 hours ago
Officials will flush 50,000 toilets to flood a Utah lake in order to generate electricity
Environment
Officials will flush 50,000 toilets to flood a Utah lake in order to generate electricity
By Mead Gruver, Dorany Pineda and The Associated PressApril 22, 2026
2 days ago
Cursor’s 25-year-old CEO is a former Google intern who just inked a $60 billion deal with SpaceX
AI
Cursor’s 25-year-old CEO is a former Google intern who just inked a $60 billion deal with SpaceX
By Marco Quiroz-GutierrezApril 22, 2026
2 days ago
Craving work-life balance is a huge red flag, says Fortune 500 Europe CEO—and like Barack Obama, he happily works through weekends
Success
Craving work-life balance is a huge red flag, says Fortune 500 Europe CEO—and like Barack Obama, he happily works through weekends
By Orianna Rosa RoyleApril 22, 2026
2 days ago
The Iran war is pushing Southeast Asia to debate the once unthinkable: Whether ships will need to pay to transit the Strait of Malacca
Economy
The Iran war is pushing Southeast Asia to debate the once unthinkable: Whether ships will need to pay to transit the Strait of Malacca
By Angelica AngApril 23, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.