• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Singapore

Can Singapore engineer creativity?

By
Katherine Ryder
Down Arrow Button Icon
By
Katherine Ryder
Down Arrow Button Icon
September 13, 2011, 12:03 PM ET



FORTUNE — Singapore’s government has a way of getting what it wants. Fertility rates too low? The Social Development Unit organizes boat-trips to spin romance among the singles crowd. Not enough tourism? The Tourism Board spearheads the development of two casinos and undertakes construction of a massive new sports complex. Too many students studying abroad? The government sponsors Yale to open a campus in Singapore in 2013. Indeed, the Singapore government has been so successful in its social and economic engineering efforts that the World Economic Forum recently ranked the city-state second only to Switzerland in its annual global competitiveness survey.

Having mastered efficiency, Singapore’s new pet project is creativity. The country has long had its eyes on Silicon Valley and over the last decade it has implemented plans to more or less recreate the California tech scene in Southeast Asia. At first, Singapore attempted to throw billions of dollars at venture capitalists and private equity firms. Then, seeing too little of that money trickling down to startups, it began funding them more directly. In its latest scheme, the government plans $50 million of direct investment in 100 companies over five years.

The effort appears to be paying off — at least in fostering a fledging ecosystem. Every year, more risk-takers from the West pop up in Singapore with fresh ideas and the need for funding. If a foreign venture appears able to create economic value for the city-state, Singapore rolls out the red carpet and cuts the red tape.

The theory is that investment begets investment. Eduardo Saverin of Facebook, for instance, now lives and invests in Singapore. American venture capitalist Dave McClure invested in Viki, Singapore’s most talked-out startup. So did Japanese-American Joi Ito, CEO of Creative Commons and the head of the MIT Media Lab, who also targets the Singapore market via his fund, Neoteny Labs. “If it weren’t for the government’s scheme,” says Ito, “it would be harder for me to take risks.” Part of the government’s investment plan, for instance, partners with a local or foreign incubator and takes the bulk of the up-front risk in an 85-15 equity split, with a few stipulations like location and regional hiring.

Generous funding is important to fledgling companies. But ideas may matter even more. As Singapore’s startup project matures, many wonder if such support will actually translate into truly original ideas. On this count, the city-state hasn’t yet proven itself. No startup funded by the project has netted more than $30 million, according to Bernard Leong, co-founder of SG Entrepreneurs, a blog, and Chalkboard, a digital media startup. As a result, despite a few high-profile names, the talent and investor pools are still limited.

Is that simply because the initiative is still young? On the one hand, building a startup environment clearly takes time, and the fact that Singapore is known for its friendly attitude toward entrepreneurs — particularly compared to its economic rivals in the region — is evidence of its potential for success. Singapore is also full of business schools and expat professionals eager to prod its developers into action. Once another round of entrepreneurs starts reinvesting back in Singapore startups and mentoring up-and-comers then a community might flourish, says James Chan, a former coordinator of Singapore’s government’s early investment schemes who now works for Neoteny Labs. The backdrop of Asia’s growth story, too, seems likely to continue to attract opportunists to the region.

On the other hand, several systemic obstacles could prevent the city-state from achieving its objective. Singapore’s indigenous market is so small (the country has just 5 million inhabitants) that entrepreneurs must go global from day one. Singapore’s is a society that is naturally risk averse, partly because of the government’s top-down governing approach, partly because of the lack of a welfare state and partly because education is geared towards managerialism rather than entrepreneurialism. That has led both local and foreign entrepreneurs to worry that a truly innovative corps will have trouble developing there. Facebook, Google (GOOG) and Yahoo! (YHOO) continue to expand in Singapore for instance, but most of their hiring is focused on sales roles, not programmers.

Perhaps the most likely outcome is a niche investment role for “Silicon Island,” even if the government continues funding tech entrepreneurs on a significant scale. That said, the beneficiaries of the effort, flush with seed money, aren’t complaining. Many say their ultimate goal is to expand back to California; a few others want to catapult to Shanghai. It is unclear whether playing the role of a launch pad for foreigners is what the government had in mind with its investment scheme or a different image of the ideal Singapore startup. In any case, it will be interesting to see how it responds at the first signs of a brain drain.

About the Author
By Katherine Ryder
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in

David Solomon, CEO of Goldman Sachs, speaks on stage during
SuccessCareers
Goldman Sachs CEO says the best job candidate isn’t the ‘smartest person in the world’—he hires just ‘smart enough’ talent for this reason
By Emma BurleighDecember 22, 2025
1 minute ago
EconomyAmerican workers
Meet the American small town that’s becoming the ‘poster child for hard times’ as the largest employer shuts down
By Jesse Bedayn and The Associated PressDecember 22, 2025
5 minutes ago
Arts & EntertainmentMovies
Hallmark’s catalog of 300+ Christmas movies watched by millions all started with the world’s first written-for-TV opera in 1951
By Molly Liebergall and Morning BrewDecember 22, 2025
10 minutes ago
North AmericaUS Politics
Trump administration puts offshore wind projects on hold, citing mysterious Pentagon national security warning
By Matthew Daly and The Associated PressDecember 22, 2025
23 minutes ago
AIMark Cuban
Mark Cuban says AI allows ‘creators to become exponentially more creative,’ but his advice didn’t land well with people working in the industry
By Sydney LakeDecember 22, 2025
24 minutes ago
SuccessLeadership
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: ‘You don’t get high performers, you get sloppiness’
By Sydney LakeDecember 22, 2025
30 minutes ago

Most Popular

placeholder alt text
Future of Work
Meet a 55-year-old automotive technician in Arkansas who didn’t care if his kids went to college: ‘There are options’
By Muskaan ArshadDecember 21, 2025
1 day ago
placeholder alt text
Success
Multimillionaire musician Will.i.am says work-life balance is for people 'working on someone else’s dream'—he grinds from 5-to-9 after his 9-to-5
By Orianna Rosa RoyleDecember 21, 2025
24 hours ago
placeholder alt text
Future of Work
A Walmart employee nearly doubled her pay after entering its pipeline for skilled tradespeople. 'I was able to move out of my parents' house'
By Anne D'Innocenzio and The Associated PressDecember 20, 2025
2 days ago
placeholder alt text
Economy
Even if the Supreme Court rules Trump's global tariffs are illegal, refunds are unlikely because that would be 'very complicated,' Hassett says
By Jason MaDecember 21, 2025
17 hours ago
placeholder alt text
Success
The scientist who helped create AI says it’s only ‘a matter of time’ before every single job is wiped out—even safer trade jobs like plumbing
By Orianna Rosa RoyleDecember 19, 2025
3 days ago
placeholder alt text
Future of Work
'They'll lose their humanity': Dartmouth professor says he's surprised just how scared his Gen Z students are of AI
By Nick LichtenbergDecember 20, 2025
2 days ago