Pre-Marketing: How to fire an exec

* Om Malik on Jobs: The sound of silence

* Mark Buchanan: Too much market efficiency is dangerous

* Morning Call: U.S. futures are mixed, London rises early, European shares trim gains and the Nikkei gains 1.5% on auto surge.

* Doug Kass: Kill the quants before they kill us

* Swiss mess: Tracking assets in the Arab Spring

* CBO: Our July forecast is already antiquated

* Rafi Mohammed: Why Coca-Cola should raise prices

* John Carney: Does Bank of America’s share price matter?

* Pascal-Emmanuel Gobry: Why Dropbox is easily worth $5 billion

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* Fugative Moody’s analyst Deep Shah ordered to pay $35 million to SEC

* Tom Anderson: You will help Google+ succeed, whether you want to or not

* Shale slash: U.S. will cut estimate of undiscovered Marcellus Shale natural gas by 80%

* Steve Jobs introduces the Mac:

[youtube=http://www.youtube.com/watch?v=2B-XwPjn9YY]