• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

3

Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

3

Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO

Why cattle markets are having a cow

By
Colin Barr
Colin Barr
Down Arrow Button Icon
By
Colin Barr
Colin Barr
Down Arrow Button Icon
February 2, 2011, 11:40 AM ET
Add Fortune on Google for similar content.

Cattle prices are on the hoof lately. But don’t just blame Ben Bernanke.

There are plenty of other places to point the finger if you want to assess responsibility for record livestock prices. You can start with wrongheaded U.S. energy policy, tightfisted herders and soaring food demand.

Like so many other commodity markets, cattle have been in full trot since the Federal Reserve said in November it would loosen the money supply to keep the economy crawling along. Futures prices for live cattle, the ones being fattened up for slaughter, hit an all-time high last month after rising by nearly a third over the past year (see right), and the action in cash markets has been every bit as wild.



Another commodity high

“This has been a dramatic rise in the last few months,” said Paul Engler, who runs Cactus Feeders, an Amarillo, Texas-based cattle feeder.

The Fed’s monetary laxity is surely a contributing factor, though it is far from the only one. Prices for all agricultural goods have been screaming higher over the past year, as demand from fast-growing developing countries threatens to overwhelm supplies that aren’t growing nearly as fast.

With incomes rising throughout developing Asia, in particular, the draw on food crops has grown intense. Among the biggest price gains have come in corn and soybeans (see right, bottom), both used as livestock feed, which is in great demand as emerging markets consumers clamor for protein. That trend is only expected to intensify in coming years.

“Almost no one can envision a reversal of the tight supply situation,” said Glynn Tonsor, who teaches agricultural economics at Kansas State.

Meanwhile, the cow herd has been thinning out. U.S. beef production rose 1% last year, but the U.S. cattle herd shrank last year to 92.6 million cows, down 10% since 1996 and marking its lowest level since 1958. Beef output shrank last year in Argentina, Australia and Canada.

That means rising beef prices as far as the eye can see, in all likelihood. Retail beef prices rose 3% last year and have risen 10% since 2006, the government says.

But more increases are coming, thanks to the late-year surge in cattle prices. McDonald’s (MCD), for instance, recently said it will raise prices this year.

“We are going to see higher prices facing consumers,” said Tonsor.

[cnnmoney-video vid=/video/news/2011/02/01/n_bz_food_prices.cnnmoney/]

Higher prices should spell good news for the U.S. beef industry, whose exports rose 18% last year. U.S. ranchers should field robust overseas demand for years if they can get their act together.



Not too volatile, usually

But the industry finds itself at a crossroads thanks to years of underinvestment and what looks like a permanent shift in agricultural markets.

“The beef industry was built on cheap grain, but we aren’t going to have cheap grain anymore,” said Derrell Peel, an agricultural economist at Oklahoma State. “We’re at critically low inventory levels, and the industry is either going to have to rebuild the herd or face losing market share.”

Though farmers often respond to surging commodity prices by growing more of whatever is in demand, expanding a cattle herd is a bit more complicated than planting more corn.

Cows are born one at a time, unlike pigs or chickens, and take two years from birth to enter the beef herd. Record high prices can slow that process even further by pushing farmers to sell now rather than holding cows off to the side to produce more calves.

“That’s just the biology of this industry,” said Peel. “There is always the dilemma between breeding and feeding.”

Raising cattle is also more land intensive than farming chicken or pigs. Cattle producers thus find their decisions complicated by factors like surging land prices — and by America’s insane embrace of corn-based ethanol as a motor fuel.



Amber waves

The government’s ethanol subsidy has taken millions of acres out of feed production and put it into inefficient biofuel production, right at a time when global food demand was lifting off. The “ethanol juggernaut” is part of what’s behind the near tripling of corn prices since 2006, Peel says.

You’d think that development might send a signal to Washington that what it’s doing isn’t working, but you’d be wrong. The government recently cleared the use of cars that use fuel containing half again as much ethanol as previously permitted. With oil prices rising under the same global demand pressures felt by agriculture, there is no sign of relief for the rising prices on grains.

Peel says the agricultural repricing is forcing farmers and others to re-examine the economics of decisions that had looked settled for years, when priced were lower — such as where to grow grain and where to feed cattle.

Still, if all these factors seem to be pushing irresistibly toward higher and higher prices, it’s worth considering an alternative, just for form’s sake.

Tonsor notes the threat, however unlikely, of a health-related beef scare. Take the 2003 outbreak of bovine spongiform encephalopathy that devastated beef exports in Washington state for several years, for instance. There’s nothing like a disease outbreak to curb what looks like unstoppable demand.

“Everything looks like these prices are just going to go up,” Tonsor said. “But I think we’ve heard that one before.”

About the Author
By Colin Barr
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

As JPMorgan’s CEO race heats up, the case for a two-person succession contest is put to the test
C-SuiteNext to Lead
As JPMorgan’s CEO race heats up, the case for a two-person succession contest is put to the test
By Ruth UmohJune 29, 2026
2 hours ago
wendy
Commentary250 Years of Innovation
Wendy Schmidt: Three centuries of science is something to celebrate
By Wendy SchmidtJune 29, 2026
2 hours ago
a
Commentary250 Years of Innovation
Atomic Industries CEO: America spent 60 years retreating from manufacturing. The next 100 are about building it back
By Aaron SlodovJune 29, 2026
2 hours ago
Today’s top high-yield savings rates: Up to 5.00% on June 29, 2026
Personal FinanceSavings accounts
Today’s top high-yield savings rates: Up to 5.00% on June 29, 2026
By Glen Luke FlanaganJune 29, 2026
3 hours ago
Top CD rates today, June 29, 2026: Lock in up to up to 4.40%
Personal FinanceBanks
Top CD rates today, June 29, 2026: Lock in up to up to 4.40%
By Glen Luke FlanaganJune 29, 2026
3 hours ago
Photo: Kevin Warsh
EconomyMarkets
President Trump will not get what he wants from Kevin Warsh, a source tells us, as inflation will force the Fed upwards
By Jim EdwardsJune 29, 2026
3 hours ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
4 days ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
2 days ago
Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO
Success
Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO
By Orianna Rosa RoyleJune 28, 2026
1 day ago
Cristiano Ronaldo is soccer's first-ever billionaire: He went from begging for burgers outside McDonald's to landing a $400 million contract
Success
Cristiano Ronaldo is soccer's first-ever billionaire: He went from begging for burgers outside McDonald's to landing a $400 million contract
By Preston ForeJune 28, 2026
1 day ago
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
Environment
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
By Catherina GioinoJune 28, 2026
1 day ago
Iran is forcing the U.S. into an escalation trap as a 'shadow war' over the Strait of Hormuz heats up that could kill the tenuous ceasefire
Politics
Iran is forcing the U.S. into an escalation trap as a 'shadow war' over the Strait of Hormuz heats up that could kill the tenuous ceasefire
By Jason MaJune 28, 2026
19 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.