• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

China buys a better image in Europe – on sale!

By
Nin-Hai Tseng
Nin-Hai Tseng
Down Arrow Button Icon
By
Nin-Hai Tseng
Nin-Hai Tseng
Down Arrow Button Icon
January 7, 2011, 3:50 PM ET

As Europe’s debt crisis unravels, leaders in the most troubled parts of the region have found an unlikely savior: China. Why its investments in Spain, Greece and Portugal are so smart.



It goes a long way in Spain.

Just as billionaire investor Warren Buffett swooped into the rescue when General Electric (GE) and Goldman Sachs (GS) found themselves battered during the height of the financial crisis, Greece, Portugal and Spain have found a vote of confidence from China at a time when talk of bailouts and debt defaults are unnerving international investors. It’s quickly becoming the world’s lender of last resort.

Earlier this week, China promised to back Spain by signing $7.3 billion in deals, which included investments in everything from energy to banking, as well as a $7.1 billion acquisition of certain assets of the Spanish oil firm Repsol. What’s more, the country expressed confidence in the Spanish economy when Chinese Vice Premier Li Keqiang on Wednesday reiterated that Beijing would continue buying up debt from the euro zone’s fourth-largest economy. China is already one of the biggest foreign owners of Spanish sovereign debt with about 10% of its total foreign holdings.

This follows China’s pledge to back Greece and Portugal, although leaders have yet to confirm details of its bond purchases. Last summer, China struck more than a dozen major commercial contracts for business in Greece in what was its largest European investment to date.

Of course, there’s plenty of self-interest at play here. The euro zone is China’s largest export market, so the country has lots to lose financially. And in a way, China has everything to gain in terms of winning friends at a time when its international reputation has suffered over what many consider an undervalued currency.

“From the Chinese side, I think it is an irresistible opportunity – a huge public relations coup at relatively little cost,” says Barry Naughton, China expert and professor at the University of California in San Diego.

A wider crisis in the region could send the euro on a downward spiral, making Chinese exports less competitive across the region. This would not only be bad news for Europe, but it would also work against China’s growth prospects as the country has overwhelming relied on exports to become one of the fastest growing nations in the world.

Of course, China is not in the position to single-handedly save Europe from its financial mess, just as Goldman Sachs and GE probably didn’t survive the crisis purely on Buffett’s purse strings.

What does matter is appearance. The way China values its currency has increasingly become a sensitive topic, especially as many economies look to export more during the economic recovery. And China has long been criticized for holding way too much in foreign-exchange reserves – a whopping $2.6 trillion, which is more than any other country holds. The Asian giant is America’s largest creditor, with more than half of its reserves invested in Treasury securities and other U.S. government bonds. However much this might unnerve U.S. leaders as the typical “China is taking over the world” rhetoric takes holds, it appears the tone might certainly change in times of crisis.

“When you’re desperate to sell your debt, you don’t worry about somebody holding too much of it,” Naughton says.

It’s true that Beijing is under pressure to make wiser investments with its reserves after suffering some large and high-profile losses during the global financial crisis. But the way Naughton sees it, with China converting some of its foreign reserves into government bonds from Greece, Ireland, Spain and Portugal – or even just saying that they are going to – the country implicitly pushed back the criticism, helping build a case that there’s indeed some value in holding such reserves.

Now that China has so publicly announced its support for troubled Europe, this could very well position leaders to smooth out some of the rough patches developed over the past year. China may no longer be cast as a self-interested, unfair player in the global marketplace and instead become regarded as a contributor of global economic stability.

Moreover, the investments may prove quite profitable. “The question is just the risk,” Naughton says. “But the risk is relatively low, since if things go really bad the European Union, or its constituent governments, or the European Central Bank will presumably step in.”

If anyone can bear the risk, he adds, it’s probably China with its lofty reserves.

More on Fortune.com:

Can P&G make money in places where people earn $2 a day?

Taming inflation in China, Brazil, and India

China’s labor market: Valuable asset or economic albatross?

About the Author
By Nin-Hai Tseng
See full bioRight Arrow Button Icon

Latest in

CryptoBinance
Binance has been proudly nomadic for years. A new announcement suggests it’s finally chosen a headquarters
By Ben WeissDecember 7, 2025
2 hours ago
Big TechStreaming
Trump warns Netflix-Warner deal may pose antitrust ‘problem’
By Hadriana Lowenkron, Se Young Lee and BloombergDecember 7, 2025
6 hours ago
Big TechOpenAI
OpenAI goes from stock market savior to burden as AI risks mount
By Ryan Vlastelica and BloombergDecember 7, 2025
6 hours ago
InvestingStock
What bubble? Asset managers in risk-on mode stick with stocks
By Julien Ponthus, Natalia Kniazhevich, Abhishek Vishnoi and BloombergDecember 7, 2025
6 hours ago
EconomyTariffs and trade
Macron warns EU may hit China with tariffs over trade surplus
By James Regan and BloombergDecember 7, 2025
6 hours ago
EconomyTariffs and trade
U.S. trade chief says China has complied with terms of trade deals
By Hadriana Lowenkron and BloombergDecember 7, 2025
6 hours ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
1 day ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
2 days ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
11 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.