• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

How to sell out to venture capital without feeling like you’re a sellout

By
Scott Olster
Scott Olster
Down Arrow Button Icon
By
Scott Olster
Scott Olster
Down Arrow Button Icon
December 5, 2010, 9:48 AM ET


The CEO of Buddy Media analyzes his recent $28 million financing and offers 8 lessons for how to thrive in a fundraise.

By Michael Lazerow, contributor

The venture capital ecosystem is a hall of secrets. The rise of the venture capital blogger, notably Union Square Venture’s Fred Wilson, entrepreneur-turned-VC Mark Suster and Foundry Group’s Brad Feld, is a welcome first step in providing budding entrepreneurs a view into the venture world. But they are the exception to the rule. For the most part, VCs prefer to keep their entrepreneurs in the dark about how the process really works for one simple reason: it benefits them greatly.

My company, Buddy Media, raised $28 million last month. I’ve now closed about 10 rounds of financing for three different companies. With the most recent process still fresh in my mind, I have decided to use the experience to provide transparency into the major leagues of VC fundraising. Pulling back the curtain on the fundraising process will help entrepreneurs create more investment-worthy companies that can become large enterprises. That’s good for founders. It’s also good for the nation’s economy, contributing to rapid job creation and continued innovation.

What follows is an anatomy of a fundraiser. I’ve come up with eight lessons, all of which should help entrepreneurs — and some of which should benefit VCs, too. If you just want the top lines, they are:

  1. Be deliberate about who you raise money from
  2. Remember that VCs are pack animals
  3. Bond with the associates
  4. Avoid the shotgun marriage
  5. Be skeptical and don’t always trust VCs
  6. For the VCs: Be good and you’ll do well
  7. Realize that valuation isn’t the only thing
  8. Think carefully about raising money from partners

But I’d recommend reading on for this entrepreneur’s guide to the VC galaxy.

Read more at Fortune Finance

 

About the Author
By Scott Olster
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

People stand in a line at a job fair.
EconomyJobs
Layoffs and unemployment are quite low, actually, says BLS
By Matt Ott and The Associated PressFebruary 12, 2026
10 minutes ago
Personal FinanceCertificates of Deposit (CDs)
Best IRA CDs of 2026
By Joseph HostetlerFebruary 12, 2026
18 minutes ago
shumer
AIEconomics
Matt Shumer’s viral blog about AI’s looming impact on knowledge workers is based on flawed assumptions
By Jeremy KahnFebruary 12, 2026
19 minutes ago
Tom Homan speaks at a podium.
PoliticsImmigration
The ‘largest immigration enforcement operation ever’ in Minnesota is ending
By Steve Karnowski and The Associated PressFebruary 12, 2026
26 minutes ago
A home with a for sign in front.
Real EstateHousing
American home buyers are still on strike as lower mortgage rates are no match for sinking January sales
By Alex Veiga and The Associated PressFebruary 12, 2026
36 minutes ago
A bar chart with coins going up and to the right.
Personal FinanceSavings
Best high-yield savings accounts for February 2026: Up to 5% APY without a fee
By Joseph HostetlerFebruary 12, 2026
45 minutes ago

Most Popular

placeholder alt text
Crypto
Bitcoin reportedly sent to wallet associated with Nancy Guthrie’s ransom letter providing potential clue in investigation
By Carlos GarciaFebruary 11, 2026
24 hours ago
placeholder alt text
Economy
America borrowed $43.5 billion a week in the first four months of the fiscal year, with debt interest on track to be over $1 trillion for 2026
By Eleanor PringleFebruary 10, 2026
2 days ago
placeholder alt text
Economy
America’s national debt borrowing binge means interest payments will rocket to $2 trillion a year by 2036, CBO says
By Eleanor PringleFebruary 11, 2026
1 day ago
placeholder alt text
Commentary
Something big is happening in AI — and most people will be blindsided
By Matt ShumerFebruary 11, 2026
1 day ago
placeholder alt text
Economy
‘Nothing short of self-sabotage’: Watchdog warns about national debt setting new record in just 4 years
By Tristan BoveFebruary 11, 2026
1 day ago
placeholder alt text
Law
Law enforcement thought Nancy Guthrie's smart camera was disconnected, but Google Nest still had the tape
By Safiyah Riddle, Michael Liedtke and The Associated PressFebruary 11, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.