Data from over a thousand Mobclix users last month shows some interesting demographics on Android users.
Probably the most interesting stat in the Mobclix survey is that a minority of Android owners prefer a touch screen to a physical keyboard. That means there is still significant money to be made with slider phones and new devices like the Droid Pro, which have BlackBerry-like keyboards. Perhaps that is an overlooked reason behind Android’s success versus Apple’s iPhone.
The list:
- 60% are under 34, another 30% are 34-49 (seniors don’t appear to be big Android users)
- 8% of the users surveyed switched from an iPhone, 45% switched from a feature phone.
- Email is still the biggest activity with 37%, Games are 21% while Maps are 8% (browsing?)
- Only 46% of Android users prefer a touch screen over a keyboard. That means physical keyboard users are still a significant market for Android phones.
- Android users spend 1/7th of what iPhone owners spend on in-app purchases. iPhone owners have an average of 28 installed apps vs. Android users who have 17 installed.
- Android owners are twice as likely to make payments on their devices as other smartphone owners
- The top 3 games are Angry Birds, Solitaire and Jewels
The survey was done with 1,052 Mobclix ad users during October in the U.S. Check out the graphic below:
