• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Apple’s invisible server farm

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
October 27, 2010, 11:01 AM ET

Its Maiden, N.C., data center, said to be doubling in size, is still not visible on Google Maps



6081 Startown Rd., Maiden. NC. Source: Googe Maps

How is that the only photographic evidence that Apple (AAPL) is building a giant data center in western North Carolina is a video fly-over shot eight months ago by a Charlotte real estate agent and a snapshot that appeared in the
Hickory Daily Record
three months earlier?

[UPDATE: There’s a new flyover! Shot by the same real estate agent on Oct. 23 and posted below the fold.]



Source: Digital Daily

Maps of the original 183 acres purchased in 2009 and a 70-acre parcel that Apple assembled across the street were posted Wednesday by Digital Daily‘s John Paczkowski. Last week, Paczkowski quoted unnamed sources who said Apple was “considering” using the new plot to build a second server farm as big as the first. The combined 1-million-square-foot facility would be 10 times the size of Apple’s current data center in Newark, Calif.

It will reportedly serve as the centerpiece of Apple’s push into cloud computing, whereby music, movies, photos, calendars and other files currently stored on Mac hard drives would reside instead on Apple’s remote servers.

Steve Jobs has said that the new entry-level MacBook Air, with no hard drive and only 64 GB of solid state memory, is what notebook computers of the future will look like.

But for all its size and importance, the North Carolina facility still doesn’t appear on Google Maps, which shows actual farms where the first server farm is supposed to be. And so far, no news organization larger than the Hickory Daily Record has bothered to send a photographer.

The address, if anybody wants to drive out there with a camera, is 6081 Startown Rd., about 50 miles northwest of Charlotte and just south of U.S. Route 321.

Below the fold: The February and October 2010 fly-overs.

Feb. 2010

[youtube=http://www.youtube.com/watch?v=hDXSSi1qStA&feature=player_embedded]

Oct. 2010

[youtube=http://www.youtube.com/watch?v=ScmRWaV28DU]

Thanks to reader Howard Kaplan for spotting the new video.

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

CryptoBinance
Binance has been proudly nomadic for years. A new announcement suggests it’s finally chosen a headquarters
By Ben WeissDecember 7, 2025
4 hours ago
Big TechStreaming
Trump warns Netflix-Warner deal may pose antitrust ‘problem’
By Hadriana Lowenkron, Se Young Lee and BloombergDecember 7, 2025
7 hours ago
Big TechOpenAI
OpenAI goes from stock market savior to burden as AI risks mount
By Ryan Vlastelica and BloombergDecember 7, 2025
7 hours ago
InvestingStock
What bubble? Asset managers in risk-on mode stick with stocks
By Julien Ponthus, Natalia Kniazhevich, Abhishek Vishnoi and BloombergDecember 7, 2025
8 hours ago
EconomyTariffs and trade
Macron warns EU may hit China with tariffs over trade surplus
By James Regan and BloombergDecember 7, 2025
8 hours ago
EconomyTariffs and trade
U.S. trade chief says China has complied with terms of trade deals
By Hadriana Lowenkron and BloombergDecember 7, 2025
8 hours ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
16 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.