• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar

2

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

3

Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers

1

Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar

2

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

3

Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers

HP’s curious choice

By
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
By
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
September 30, 2010, 7:05 PM ET
Add Fortune on Google for similar content.

HP’s board of directors could have taken the easy way. It could have named a CEO with a proven track record of growth or innovation. Experience that spanned the bulk of HP’s revenue base would have been a plus too. It could have promoted someone from within. It might have found a young, up-and-coming executive at a major competitor who was champing at the bit to be a CEO but was blocked by one of the old guys at the top. It could have found someone with a job.

It didn’t.

Instead, Hewlett-Packard (HPQ) on Thursday named former SAP (SAP) executive Léo Apotheker its new president and CEO. Apotheker, 57, served for a short time as CEO and much longer in other top roles at SAP, a company that has had its clock cleaned by the leaders in business software, Oracle (ORCL) and IBM (IBM). He left involuntarily (choose your jargon) last year after spending more than two decades at SAP.

When HP hired Mark Hurd in 2005, the only knock against him was that the company he ran, NCR (NCR), was a fraction of HP’s size. Hurd countered that NCR also was a global company, just smaller, and that his signal achievement, spearheading the growth of Teradata (TDC) (which NCR later spun off as a public company), gave him good experience for HP’s enterprise hardware business. Hurd also was a master cost cutter and stock price booster at NCR, feats he predictably and successfully repeated at HP.

Apotheker, by comparison, has little that makes him an obvious choice to head what has become the world’s largest technology company by revenue. His entire expertise is in the enterprise market, selling to big companies. He has none in the middle market or, importantly, the consumer market, where HP is the dominant player in PCs and printers.

Reaction among people who know Apotheker and SAP was swift. “Idiotic,” declared one European investor. “Astonishing” said a veteran U.S. software executive. HP’s stock dipped 3% in after-hours trading. Seeing as HP doesn’t plan to discuss its selection until  Friday morning, investors have the rest of the evening to talk among themselves about what this all means. One question they might ask in the morning is why Apotheker isn’t starting until Nov. 1. That is the first day of HP’s new fiscal year, but who cares? Hurd started immediately. And he had to leave a job to do so.

Peter Goldmacher, a software analyst with Cowen & Co., thinks Apotheker gets a bad rap for SAP’s problems, given that founder and longtime CEO Hasso Plattner still has a heavy hand at what goes on at SAP. “Leo was offered the driver’s seat when the car already had crashed through the guard rail and was in the chasm,” says Goldmacher, who faults SAP for standing still while Oracle and IBM were consolidating the business software market.

Odd though its choice is, the HP board must have found something to like in Apotheker. MySQL founder Marten Mickos sees plenty of good. “He’s a sharp guy who knows a lot, has clear views, is no-nonsense and  a good listener,” says Mickos, who dealt with Apotheker when MySQL (later bought by Sun, now owned by Oracle) partnered with SAP. “He’s respectful in his way of dealing with people, both big bosses and small guys alike. I get the feeling he is a brilliant leader.”

Apotheker will need all these qualities and more to make a go of it at HP.

——

N.B. What about Ray Lane, HP’s new non-executive chairman of the board? As I wrote when I poured cold water on the prospect of Lane being a candidate for the CEO spot, the ex-Oracle president has been out of the enterprise software game for a decade. Lately he has been focused mostly on alternative energy, not yet successfully from a venture-capital-return perspective. Lane is highly valued around Kleiner Perkins for the management and operations advice he gives startups as well as for his many high-level connections in corporate America. In that regard he’ll be an asset to HP. He’s not, however, known as a champion of corporate governance, something this board could have used around now. HP’s release trumpeted that Lane has served on the boards of more than 20 public and private companies, but he’s not currently on the boards of any megacap concerns that remotely resemble HP.

By the way, so much for sources who told The Wall Street Journal almost two weeks ago that HP’s board was leaning toward an insider and that a decision was imminent, which generally means soon. So much also for my predictions, which at least were sourced solely to my brain.

About the Author
By Adam Lashinsky
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

Elon Musk’s fortune slumps to pre-SpaceX IPO levels after rout
Big TechWealth
Elon Musk’s fortune slumps to pre-SpaceX IPO levels after rout
By Tom Maloney and BloombergAugust 1, 2026
3 hours ago
Exxon, Chevron warn fuel prices to endure as war knocks refining
Energyfuel
Exxon, Chevron warn fuel prices to endure as war knocks refining
By Kevin Crowley and BloombergAugust 1, 2026
3 hours ago
Bessent joins Japan to help reverse months of yen losses
EconomyCurrency
Bessent joins Japan to help reverse months of yen losses
By Shintaro Inkyo, Masahiro Hidaka and BloombergAugust 1, 2026
3 hours ago
A dead SpaceX rocket that’s been adrift for over a year is about to slam into the moon, carving out a new crater with the equivalent of 3 tons of TNT
Innovationspace
A dead SpaceX rocket that’s been adrift for over a year is about to slam into the moon, carving out a new crater with the equivalent of 3 tons of TNT
By Marcia Dunn and The Associated PressAugust 1, 2026
4 hours ago
After Trump threatens more strikes on Iran, Kuwait and Hormuz shipping face new attacks, while Israel hits Gaza despite Hamas pledge to disarm
PoliticsIran
After Trump threatens more strikes on Iran, Kuwait and Hormuz shipping face new attacks, while Israel hits Gaza despite Hamas pledge to disarm
By Samy Magdy, Aamer Madhani and The Associated PressAugust 1, 2026
4 hours ago
A loneliness epidemic is creating a new type of third space: the one built around curiosity
SuccessSocial Media
A loneliness epidemic is creating a new type of third space: the one built around curiosity
By Tatiana SatauaAugust 1, 2026
5 hours ago

Most Popular

Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar
Personal Finance
Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar
By Nick LichtenbergJuly 31, 2026
1 day ago
The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line
Retail
The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line
By Tatiana SatauaJuly 31, 2026
1 day ago
Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers
Success
Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers
By Preston ForeAugust 1, 2026
5 hours ago
'Retiring backwards': How cold economic reality forced Gen X into something like the reverse of baby boomers' golden years
Success
'Retiring backwards': How cold economic reality forced Gen X into something like the reverse of baby boomers' golden years
By Nick LichtenbergJuly 31, 2026
1 day ago
Jensen Huang says this is the greatest time in history to start a business—and his advice is to stop overthinking it: 'How hard can it be?’
Success
Jensen Huang says this is the greatest time in history to start a business—and his advice is to stop overthinking it: 'How hard can it be?’
By Preston ForeJuly 31, 2026
1 day ago
Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
Big Tech
Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
By Alexei OreskovicJuly 30, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.