• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Apple blow-out: Profits up nearly 78%

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
July 20, 2010, 5:04 PM ET

Earnings up 77.6% on all-time record sales of $15.7 billion



Click to enlarge. Source: Company reports

Apple (AAPL) blew past all but the most optimistic estimates Tuesday, reporting third-quarter earnings of $3.51 per share on a record $15.7 billion in revenue.

That Apple was able to top sales for even its Christmas quarter — traditionally its strongest — was remarkable. Apple executives attributed it to the addition of a new product line — the iPad — which brought in an additional $2.2 billion.

Net quarterly profit was $3.25 billion, up 77.6% from the same quarter last year.

“It was a phenomenal quarter that exceeded our expectations all around, including the most successful product launch in Apple’s history with iPhone 4,” said Steve Jobs, in a prepared statement. “iPad is off to a terrific start, more people are buying Macs than ever before, and we have amazing new products still to come this year.”

Wall Street was anticipating earnings of $3.11 per share on revenue of $14.75 billion, according to a survey of analysts by Thomson Financial.

Apple’s guidance, usually laughably conservative, was surprisingly positive: Earnings of $3.44 on revenue of $18 billion in the quarter than ends in September.

Apple’s shares, which had fallen as low as $240.01 in early trading, closed at $251.89, up $6.31 (2.57%) for the day. The stock added nearly 9 points in after-hours trading.

The stock, which had reached as high as $279 in June, has been under pressure amid concerns that negative publicity surrounding the iPhone 4’s external antenna could affect fourth-quarter sales.

But there was no sign of slackening demand in Tuesday’s results. iPhone sales were up 61% from Q3 2009.

Here are the numbers:

  • Total sales: $15.7 billion, up 61.3% year over year
  • Earnings: $3.51 per share, up 74.6%
  • Profit: $3.25 billion, up 77.6%
  • Mac sales:  3.47 million units, up 33%
  • iPhone sales: 8.398  million units, up 61.25%
  • iPod sales: 9.4 million units, down 7.9%
  • iPod touch sales: up 48%
  • iPad sales: 3.27 million, slightly below the Street’s consensus
  • Retail store sales: $2.58 billion, up 73%, in 293 stores
  • Cash and marketable securities: $45.8 billion, up $4.1 billion from Q2
  • Gross margin: 39.08%, down from 41.7% last quarter
  • Guidance for the third fiscal quarter: Revenue: $18 billion, EPS: $3.44, Gross margin: 35%

Apple’s press release is available here. A webcast of the conference call will be available for two weeks here. Seeking Alpha has the transcript here.

See also:

  • Apple’s earnings: 5 numbers to watch
  • The Street awaits Apple’s Q3 earnings
  • Let’s talk about the Mac for a change
  • How many iPhones did Apple sell in Q3?
  • How many iPads did Apple sell in Q3?
  • How many iPods did Apple sell in Q3?

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

CryptoBinance
Binance has been proudly nomadic for years. A new announcement suggests it’s finally chosen a headquarters
By Ben WeissDecember 7, 2025
2 hours ago
Big TechStreaming
Trump warns Netflix-Warner deal may pose antitrust ‘problem’
By Hadriana Lowenkron, Se Young Lee and BloombergDecember 7, 2025
6 hours ago
Big TechOpenAI
OpenAI goes from stock market savior to burden as AI risks mount
By Ryan Vlastelica and BloombergDecember 7, 2025
6 hours ago
InvestingStock
What bubble? Asset managers in risk-on mode stick with stocks
By Julien Ponthus, Natalia Kniazhevich, Abhishek Vishnoi and BloombergDecember 7, 2025
6 hours ago
EconomyTariffs and trade
Macron warns EU may hit China with tariffs over trade surplus
By James Regan and BloombergDecember 7, 2025
6 hours ago
EconomyTariffs and trade
U.S. trade chief says China has complied with terms of trade deals
By Hadriana Lowenkron and BloombergDecember 7, 2025
6 hours ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
1 day ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
2 days ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
11 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.