• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Life at the top: 2011 Aston Martin Rapide

By
Alex Taylor III
Alex Taylor III
Down Arrow Button Icon
By
Alex Taylor III
Alex Taylor III
Down Arrow Button Icon
July 9, 2010, 7:00 AM ET

Nice things happen when you show up behind the wheel of an Aston Martin. Neighbors are envious. Complete strangers stare in appreciation. Parking attendants accord you special privileges.

If they are aficionados, and you arrive in an Aston Martin Rapide, they know that you are driving something really special.

The Rapide is the first four-door in Aston’s 97-year history and only 2,000 will be made annually. With an MSRP of $197,850, you won’t be seeing a Rapide around every corner.

The Rapide is 12 inches longer than Aston’s DB9 coupe, on which it is based. Four-door sporting sedans have become something of a fad. Porsche kicked it off with the launch of the Panamera. Coming soon: the Audi A7 and the Lamborghini Estoque.

I’m sorry to report that while the extra two doors do not detract from the Aston’s rakish lines, they do little to increase its functionality. The combination of the low roofline and limited leg room make access to the rear seats challenging. Once inside, you feel as if you have been ensconced in a leather-wrapped cocoon.

By skimping on the packaging , however, Aston engineers have preserved the coupe’s superb drivability. The steering is razor-sharp, the transmission shifts timely and quick, and the 12-cylinder, six-liter engine is beautifully responsive. 60 miles an hour arrives in just 5.1 seconds, and the exhaust produces a satisfying “blat” along the way.

The powerful motor makes speeding all too easy, and the sweep of the speedometer serves as an enabler. Since the dial is graded to 220 miles per hour and occupies just over half a circle, the span that represents the legal limit occupies only a tiny slice.

There is more at work here than extending the history of the Aston marquee. Super-luxury cars today look for their own signature features. Rolls has door-mounted umbrella holders while Jaguar fancies a rotary gear selector that rises out of the console when the engine starts.

For the Rapide, it is the pair of cylindrical black Bang and Olufsen speakers that rise out of the instrument panel when the car is started — perhaps an unconscious homage to the black obelisk in the movie “2001.”I am less enamored of the key fob that must be inserted in the ignition slot and then depressed to start the engine. It seems unnecessarily anachronistic in this era of keyless ignitions when the key can remain in your pocket.

Aston has enjoyed something of a renaissance since Ford sold it in 2007 to a joint venture company backed by English and Kuwaiti investors and headed by CEO Ulrich Bez, who had worked for Porsche and BMW.

Once dismissed by former Ford executive Wolfgang Reitzle as “a little too exclusive,” Aston has been gradually expanding and updating its product line without losing its cachet.

While longtime Aston lovers may be scandalized that production of the Rapide has been outsourced to a supplier in Graz, Austria, the decision is a smart one that spares the company onerous capital investment.

So Aston is moving forward without losing sight of its roots. Sean Connery’s James Bond would feel right at home dodging Goldfinger’s henchmen in a Rapide — though he might secretly prefer to be driving his old two-door DB5.

About the Author
By Alex Taylor III
See full bioRight Arrow Button Icon

Latest in Wordpress

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
Success
Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
By Preston ForeApril 17, 2026
13 hours ago
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
Economy
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
By Nick LichtenbergApril 16, 2026
1 day ago
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeApril 15, 2026
2 days ago
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
Success
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
By Orianna Rosa RoyleApril 16, 2026
2 days ago
MacKenzie Scott is bypassing the Ivy League and rewriting the $79 billion higher ed playbook by giving to HBCUs and community colleges
Politics
MacKenzie Scott is bypassing the Ivy League and rewriting the $79 billion higher ed playbook by giving to HBCUs and community colleges
By Sydney LakeApril 16, 2026
1 day ago
NYC Mayor Zohran Mamdani points at Ken Griffin's $238 million penthouse on tax day: 'Today we're taxing the rich'
Personal Finance
NYC Mayor Zohran Mamdani points at Ken Griffin's $238 million penthouse on tax day: 'Today we're taxing the rich'
By Catherina GioinoApril 16, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.