• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

In praise of reading

By
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
By
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
June 16, 2010, 9:23 AM ET

Amid all the talk about the “death of print” and the ill effects of multitasking and our shrinking attention spans, we have overlooked the fundamental truth that storytelling will never die.

There’s so much jawboning lately about e-readers and tablets and e-ink and pay walls. The debate rages. Will Apple’s (AAPL) iPad flatten everyone else? Is Amazon’s (AMZN) Kindle franchise fading? What about Sony (SNE) and Barnes & Noble (BN)? And is it a good thing that News Corp. (NWS) is investing in methods to collect money for customers who want to read its articles online?

The march of progress is wonderful. But I’d like pause today to remember what all the fuss is about in the first place, namely reading. What’s important isn’t form factors and price points and battery life. What matters is the act of reading. The pure joy that comes from consuming a well-told story, from being informed and entertained, sucked in and squeezed emotionally dry, made better and wiser and more mature. Reading is at the root of what David Brooks of The New York Times tried to communicate in a recent column about humanities studies: “No matter what you do in life, you will have a huge advantage if you can read a paragraph and discern its meaning (a rarer talent than you might suppose).”

We’re so consumed these days with the “death of print” and the ill effects of multitasking and our shrinking attention spans that we forget a fundamental truth: Storytelling will never die. It’s been around since cave dwellers doodled on the walls of their homes, and it will survive after the blueprint for binding books is lost.

My mom, Marcia, loved to read. She shared her love with my sisters and me. She taught us to honor books. To leave a book open face down was a no-no around our house because it might break the spine. She loved to buy books, including books she didn’t need and might not realistically ever get around to reading — an attribute I inherited as if it were the color of my eyes rather than a fondness for printed matter.

Today is my mother’s birthday, and I think it gave her no small amount of joy to be born on Bloomsday, the fictional date of all the action in James Joyce’s monumental novel Ulysses. Had my mom, a voracious reader, still been alive when the Kindle came around in late 2007, I have no doubt she would have scoffed at the idea of reading an electronic book. Yet by now I know she’d be downloading more books than she could get to. She would have gotten as much joy from watching the books pop onto her e-device as she did browsing for used books at the Brandeis book fair in suburban Chicago in my youth (I remember taking home books by the bagful) and later on Amazon.com.

Books, the physical kind, may be on their way to becoming passé among the moneyed elites. But in most of the rest of the world, access to books and having a safe place to read them remains as elusive as it was when Andrew Carnegie built libraries to further the cause of democracy.

This all got me thinking about a way to honor the memory of my mother and her love of reading. She would have wanted to encourage others to read. That led me to Room to Read, a San Francisco non-profit started by former Microsoft (MSFT) executive John Wood. Room to Read builds libraries and publishes books in local languages in nine countries where the need is great: Bangladesh, Cambodia, India, Laos, Nepal, Sri Lanka, Vietnam, Zambia, and South Africa. The libraries target education for girls, and donors can choose on the outfit’s website from a variety of programs, from just a few dollars to buy books, to $4,000 to  fund a library. To date, Room to Read has built 10,000 libraries (more than Carnegie), funded 1,128 schools and provided scholarships for 10,000 girls. Real metrics on the educational impact of the money spent will take time, but the intangible value of giving the gift of reading is impossible to deny.

I’m certain my mom would have gotten a kick out of Room to Read, but she would have been curious to know what other philanthropies are taking different approaches to encourage reading and in places other than these nine countries. So am I. Please send me your suggestions, and I just might start an annual tradition of shining a light on those who are shining the light of reading where it’s most needed.

On June 16 every year James Joyce fans gather around the world to read Ulysses out loud. I love that. Today I’m happy — and thankful — to praise those who are trying to help who are just beginning their journey of reading. And the woman who started me on mine.

About the Author
By Adam Lashinsky
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Dow’s next chapter depends on whether new CEO Karen Carter gets room to lead—and how fast Jim Fitterling steps back
NewslettersCEO Daily
Dow’s next chapter depends on whether new CEO Karen Carter gets room to lead—and how fast Jim Fitterling steps back
By Diane BradyApril 15, 2026
9 minutes ago
Mike Horton poses with his arms crossed.
NewslettersTerm Sheet
Exclusive: Hyfix raises $15 million to build a U.S. alternative to DJI’s drone dominance
By Lily Mae LazarusApril 15, 2026
13 minutes ago
Top CD rates today, April 15, 2026: Lock in up to up to 4.20%
Personal FinanceCertificates of Deposit (CDs)
Top CD rates today, April 15, 2026: Lock in up to up to 4.20%
By Glen Luke FlanaganApril 15, 2026
31 minutes ago
Today’s top high-yield savings rates: Up to 5.00% on April 15, 2026
Personal FinanceSavings accounts
Today’s top high-yield savings rates: Up to 5.00% on April 15, 2026
By Glen Luke FlanaganApril 15, 2026
31 minutes ago
A ULA Atlas V-551 rocket lifts off with 27 new Amazon Leo satellites from Cape Canaveral Space Force Station in Florida on December 14, 2025. (Photo: Manuel Mazzanti/NurPhoto/Getty Images)
NewslettersFortune Tech
Why Amazon bought Globalstar for $11.6 billion
By Andrew NuscaApril 15, 2026
42 minutes ago
Jeremy Renner
AIHealth
Exclusive: Jeremy Renner bets on the tech that could have saved his life faster: ‘There’s 150 people that are responsible for me not dying’
By Catherina GioinoApril 15, 2026
1 hour ago

Most Popular

Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
By Fortune EditorsApril 13, 2026
2 days ago
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
Commentary
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
By Fortune EditorsApril 14, 2026
1 day ago
He was coding at 12 like Elon Musk and became one of Google’s youngest-ever CMOs—but now says Gen Z is better off ice skating than learning to code
Success
He was coding at 12 like Elon Musk and became one of Google’s youngest-ever CMOs—but now says Gen Z is better off ice skating than learning to code
By Fortune EditorsApril 14, 2026
1 day ago
Anthropic is facing a wave of user backlash over reports of performance issues with its Claude AI chatbot
AI
Anthropic is facing a wave of user backlash over reports of performance issues with its Claude AI chatbot
By Fortune EditorsApril 14, 2026
1 day ago
Current price of oil as of April 14, 2026
Personal Finance
Current price of oil as of April 14, 2026
By Fortune EditorsApril 14, 2026
22 hours ago
Current price of gold as of April 13, 2026
Personal Finance
Current price of gold as of April 13, 2026
By Fortune EditorsApril 13, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.