• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Moody’s and the chocolate factory

By
Colin Barr
Colin Barr
Down Arrow Button Icon
By
Colin Barr
Colin Barr
Down Arrow Button Icon
June 2, 2010, 2:32 PM ET

A chocolate bubble is developing at Wednesday’s hearing on ratings agency failings.

How did Moody’s get its ratings so wrong during the housing bubble? The answer, according to members of the Financial Crisis Inquiry Commission, lies in an episode of the 1950s sitcom I Love Lucy that finds Lucille Ball’s character working on the assembly line at a chocolate factory.



No sugarcoating it

As the assembly line speeds up, Lucy falls further and further behind. Madcap hilarity ensues.

This, chairman Phil Angelides said, is similar to the experience of beleaguered Moody’s analysts as top executives focused on gaining market share and boosting profits — at the expense of whatever integrity the firm might at one point have had.  Except in this case, the end result is the near collapse of the economy, which both takes longer and is less funny.

Eric Kolchinsky, a former managing director at Moody’s, told the panel that management’s focus on market share meant the firm could never say no to a deal the bankers proposed. As a result, bankers who once submitted documents for a deal a month or two ahead of closing, giving Moody’s ample time to “weigh the deal,” Kolchinsky said, did so just days before — or even afterward.

This had the effect of reducing the usefulness and accuracy of the ratings, Kolchinsky said with some understatement.

Asked whether he felt like Lucy in the chocolate factory, Kolchinsky said, “Oh yes, we had a conveyor belt.”

Not content to leave it at that, vice chairman Bill Thomas (right) then likened the deals the bankers were putting together and submitting to Moody’s for a rating to different kinds of chocolate. The best candies in this metaphor are solid, deals filled with performing loans. The lesser ones are filled with who knows what.

“You start with caramels, those look solid,” Thomas said. “But the cremes, you’ve got to be fairly careful.”

Kolchinsky allowed that one did need to be careful with the cremes. For example, he noted a collateralized debt obligation sold in 2006 by Merrill Lynch, now part of Bank of America , that has defaulted and suffered an 87% collateral value decline. Much of it was initially rated triple-A; now it is all junk-rated.

Kolchinsky added that as the housing bubble progressed, bankers sent along more such deals — that is, chocolates — that were “more and more empty” of valuable collateral.

By the time the end of the bubble loomed in 2006 and 2007, he concluded, there was “less cocoa content.”

About the Author
By Colin Barr
See full bioRight Arrow Button Icon

Latest in

CryptoBinance
Binance has been proudly nomadic for years. A new announcement suggests it’s finally chosen a headquarters
By Ben WeissDecember 7, 2025
4 hours ago
Big TechStreaming
Trump warns Netflix-Warner deal may pose antitrust ‘problem’
By Hadriana Lowenkron, Se Young Lee and BloombergDecember 7, 2025
8 hours ago
Big TechOpenAI
OpenAI goes from stock market savior to burden as AI risks mount
By Ryan Vlastelica and BloombergDecember 7, 2025
8 hours ago
InvestingStock
What bubble? Asset managers in risk-on mode stick with stocks
By Julien Ponthus, Natalia Kniazhevich, Abhishek Vishnoi and BloombergDecember 7, 2025
8 hours ago
EconomyTariffs and trade
Macron warns EU may hit China with tariffs over trade surplus
By James Regan and BloombergDecember 7, 2025
9 hours ago
EconomyTariffs and trade
U.S. trade chief says China has complied with terms of trade deals
By Hadriana Lowenkron and BloombergDecember 7, 2025
9 hours ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
17 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.