• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Rice University Business Plan Competition 2010

By
Daniel Roth
Daniel Roth
Down Arrow Button Icon
By
Daniel Roth
Daniel Roth
Down Arrow Button Icon
April 14, 2010, 10:36 AM ET

What’s the Big Idea? Judge for Yourself

By Josh Hyatt, contributor

Call it April Madness. In just a few days, 42 teams of student entrepreneurs will compete in a grinding competition to win a record-busting $1 million in cash and prizes.

Meet the 42 teams who have been chosen – out of 420 entries – to face off in Rice University’s Tenth Annual Rice Business Plan Competition, the country’s largest and wealthiest graduate-level business contest. “Rice has not only become the richest competition, but it has surpassed the others in terms of prestige,” says Joseph Picken, executive director of The Institute for Innovation and Entrepreneurship at UT Dallas. “For student entrepreneurs, this is the World Series and the Superbowl.”

Picken has attended four out of the last five contests, accompanying a student-run startup – including one that has since raised $16 million. But this year “our folks didn’t make the cut,” he says. The surviving 42 were chosen based on their executive summaries, and are grouped in six categories: Life sciences, information technology, energy, green tech, social and other.

If history is any guide, the business plans will be put to even greater tests after the contest. From last year’s batch, 80 percent are forging ahead with their businesses – a percentage that has risen every year. Over the past nine years, 95 of the 270 competitors have gone into business, raising more than $220 million, by the university’s count.

Every startup that did earn an invitation to this weekend’s event will be rewarded with at least $500. But which team of aspiring entrepreneurs will walk away with a Grand Prize valued at $380,000? Whose plans will the 200-plus judges – entrepreneurs, investors, and other business leaders – deem worthy of one of the five $100,000-plus awards? New prizes this year include one for the most succinct TwitPitch (prizes are $14, $140 and $1400, reflecting Twitter’s iroclad140-character limit), $10,000 worth of mentoring for the winning social-venture plan and a NASA-sponsored $50,000 “Game Changer” award for commercial space innovation. There’s also a $10,000 award for the most courageous female entrepreneur.

The campus-based contest begins with a $1000 “elevator pitch” competition on Thursday night, with a team member getting just 60 seconds to win over a judge. After two rounds of pitching investors, the final contest comes on Saturday afternoon. The Grand Prize includes a mix of cash, equity investment, incubation and mentoring services.

With the economy emerging from the recession’s shadow, this year’s contest should also provide valuable insight into where fledgling entrepreneurs – and seasoned investors alike – see the most promising hotspots for creating value. And their vision extends beyond the U.S. market; seven of the teams are international. The three-day skirmish begins April 15. Click here to arm yourself with the information you’ll need to play favorites.

The competition is hosted and organized by the Rice Alliance for Technology and Entrepreneurship, the school’s flagship initiative devoted to supporting entrepreneurship. This year, Fortune is also co-sponsoring the contest.

Be sure to check the site during the course of the competition, from where we’ll be filing live posts and Tweets talking with the students, advisors and judges who are participating.

About the Author
By Daniel Roth
See full bioRight Arrow Button Icon

Latest in

Personal Financemortgages
Home equity loan vs. home equity line of credit (HELOC)
By Joseph HostetlerDecember 3, 2025
2 hours ago
picture of two bitcoins
CryptoBitcoin
Bitcoin bounces back more than 10% after brutal week
By Carlos GarciaDecember 3, 2025
4 hours ago
Rich woman lounging on boat
SuccessWealth
The wealthy 1% are turning to new status symbols that can’t be bought—and it’s hurting Dior, Versace, and Burberry
By Emma BurleighDecember 3, 2025
4 hours ago
satellite
AIData centers
Google’s plan to put data centers in the sky faces thousands of (little) problems: space junk
By Mojtaba Akhavan-TaftiDecember 3, 2025
4 hours ago
Wrapped
Arts & EntertainmentMarketing
Why Spotify Wrapped understands the genius of ‘optimal distinctiveness theory’
By Ishani Banerji and The ConversationDecember 3, 2025
4 hours ago
Mark Zuckerberg, chief executive officer of Meta Platforms Inc., during the Meta Connect event in Menlo Park, California, US, on Wednesday, Sept. 25, 2024.
AIMeta
Inside Silicon Valley’s ‘soup wars’: Why Mark Zuckerberg and OpenAI are hand-delivering soup to poach talent
By Eva RoytburgDecember 3, 2025
4 hours ago

Most Popular

placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
1 day ago
placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
5 days ago
placeholder alt text
North America
Anonymous $50 million donation helps cover the next 50 years of tuition for medical lab science students at University of Washington
By The Associated PressDecember 2, 2025
1 day ago
placeholder alt text
C-Suite
MacKenzie Scott's $19 billion donations have turned philanthropy on its head—why her style of giving actually works
By Sydney LakeDecember 2, 2025
2 days ago
placeholder alt text
Law
Netflix gave him $11 million to make his dream show. Instead, prosecutors say he spent it on Rolls-Royces, a Ferrari, and wildly expensive mattresses
By Dave SmithDecember 2, 2025
1 day ago
placeholder alt text
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Sasha RogelbergDecember 1, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.