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How many Macs did Apple sell in Q2?

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
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By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
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April 14, 2010, 8:15 AM ET
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The second in a series of previews of Apple’s results for fiscal Q2 2010



Click to enlarge. Source: Company reports

On Tuesday we sampled analysts’ expectations for Apple’s (AAPL) iPhone sales in the fiscal quarter that ended on March 27. (See here).

Today we look at Q2 2010 estimates for the company’s second most important product line in terms of revenue: the Mac.

As with the iPhone, there is a large range in the unit sales numbers we’ve collected, from a high of 3.36 million from Merrill Lynch’s Scott Craig to a low of 2.76 million from Thomas Weisel’s Doug Reid. (See below the fold.)

At the low end, that’s a 24.5% year-over-year increase in unit sales. The high estimate suggests a 51.6% bump from Q2 2009.


Analyst, affiliationMacs (millions)Date of est.
Scott Craig, Merrill Lynch3.363/5/10
Mark Moskowitz, J.P. Morgan3.184/12/10
Brian Marshall, Broadpoint AmTech3.114/11/10
Toni Sacconaghi, Bernstein Research3.104/14/10
Ben Reitzes, Barclay’s Capital3.084/13/10
Kathryn Huberty, Morgan Stanley3.054/16/10
Mike Abramsky, RBC Capital3.054/16/10
Turley Muller, Financial Alchemist3.034/12/10
Robert Paul Leitao, Apple Finance Board3.014/12/10
Ashok Kumar, Rodman & Renshaw3.004/13/10
Bill Shope, Credit Suisse3.004/8/10
Richard Gardner, Citigroup3.004/12/10
Patrick Smellie, Apple Finance Board2.994/12/10
Daniel Tello, Deagol’s AAPL Model2.954/12/10
Peter Misek, Canaccord Adams2.904/9/10
Gene Munster, Piper Jaffray2.904/14/10
Chris Whitmore, Deutsche Bank2.904/5/10
Tavis McCourt, Morgan Keegan2.904/5/10
Keith Bachman, BMO Capital2.813/25/10
Jeff Fidacaro, Susquehanna Financial2.794/5/10
Alexis Cabot, Apple Finance Board2.794/12/10
Yair Reiner, Oppenheimer2.774/5/10
Doug Reid, Thomas Weisel2.764/12/10

. . . .

See also:

  • How many iPhones did Apple sell?
  • How many Macs did Apple sell? (Q1 2010)

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
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