• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon

2

Current price of oil as of June 8, 2026

3

Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates

1

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon

2

Current price of oil as of June 8, 2026

3

Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates

13 ways of looking at an iPad

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
March 23, 2010, 11:06 AM ET

Wired taps a baker’s dozen of the “brightest tech minds” to mark the rise of the tablet



Source: Wired magazine

“With the iPad,” writes Steven Levy in How the Tablet Will Change the World, “Apple is making its play to become the center of a post-PC era.”

Levy argues that the conventions underlying today’s personal computers — the graphical user interface, the shrink-wrapped boxes of software — were forged 40 and 50 year ago.

What we are entering now, he writes, is a world of downloadable apps, instant micropayments and machines on which we’ll perform ever more complicated tasks “by rolling, tapping, and drumming our fingers on screens, like pianists tickling the ivories.”

Levy’s piece is the intro to Wired‘s current cover package, Rise of the Machines!, and the prelude to a string of commentary about Apple’s (AAPL) latest creation by what it bills as some of the brightest minds in tech — including a TV hostess, a fake CEO and a man who has been dead for 30 years.

A sampling of what they had to say:

Neil Young, CEO and cofounder, ngmoco: “Forget the netbook. It’s a slow, clunky piece of junk. Do I want to look like the guy who couldn’t afford a real computer or the guy who went to the future and brought back a device that’s as cool as I imagine I am?”

Steven Johnson, Science writer: “With the arrival of the tablet, we have crossed a critical threshold: Where text is concerned, we effectively have infinite computational resources, connectivity, and portability.”

Kevin Kelly, Technology pioneer: “Don’t think of them as tablets. Think of them as windows that you carry.”

James Fallows, National correspondent, The Atlantic: “Will the tablet computer catch on? In one specialized realm, it already and decisively has: aerospace.”

Bob Stein, Codirector, Institute for the Future of the Book: “As conventional publishers prayerfully port their print to tablets, my bet is that the gamemakers will invent the new forms of expression that will dominate the media landscape.”

Martha Stewart, Magazine publisher and TV host: “I already have the digitized version of National Geographic, but it’s not the same thing. It’s just like the magazine. The tablet could be like going into Africa.”

Nicholas Negroponte, Founder, One Laptop per Child: “The unsung advantage of current ebooks is being able to use them in bed.”

Gina Bianchini, CEO, Ning: “A smartphone is mobile, but it isn’t fun to browse on. On a laptop, the technology is built in, but few want to carry around a 6-pound computer for the privilege of using a browser. The tablet bridges this gap.”

George Lois, Advertising pioneer: “The magazine is dead. Long live the magazine.”

Jack Dangermond, President and founder, ESRI: “A location-aware tablet will let us use what’s called geodesign to compose participatory, what-if scenarios onsite, using maps that several people can share.”

Marshall McLuhan, Prophet of the electronic age (channeled by Gary Wolf): “The long story of humanism — by which I mean the emergence of individual consciousness as a byproduct of our language and literature — comes to an end when we return, futuristically, to doing everything by hand.”

Fake Steve Jobs, Not the CEO of Apple: “I wasn’t put on earth to save The New York Times. I was put on earth to restore a sense of childlike wonder to people’s empty, pathetic lives, and I must say that so far I’m doing a pretty outstanding job.”

Chris Anderson, Editor in chief, Wired: “Bigger than a phone, funner than a laptop, more cuddly than a Kindle. I think they’re going to sell like hotcakes.”

To read the essays in full, click here.

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Claude Mythos on a screen.
AIAnthropic
Anthropic releases its first Mythos-class model to the public
By Beatrice NolanJune 9, 2026
1 hour ago
scott
EconomySocial Security
‘We are rapidly running out of time’ Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
By Nick LichtenbergJune 9, 2026
2 hours ago
ssa
North AmericaSocial Security
Crisis, what crisis? Social Security chief says ‘people boo at Yankee Stadium, even when they’re winning’
By Fatima Hussein and The Associated PressJune 9, 2026
2 hours ago
Singer-songwriter Grimes speaks on stage at Fortune Brainstorm Tech 2026 in Aspen, Colorado.
AIMusic
Grimes says AI can make music, but humans must still tell the story
By Sebastian HerreraJune 9, 2026
2 hours ago
Opening offices in 120 countries is ‘not a badge of honor’—pick 30 instead says iconic former tech CEO
C-SuiteBrainstorm Tech
Opening offices in 120 countries is ‘not a badge of honor’—pick 30 instead says iconic former tech CEO
By Jeff John RobertsJune 9, 2026
2 hours ago
tariff
LawTariffs
The $166 billion tariff refund question: Who actually gets paid back?
By Mae Anderson and The Associated PressJune 9, 2026
2 hours ago

Most Popular

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
Environment
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
By Sasha RogelbergJune 8, 2026
22 hours ago
Current price of oil as of June 8, 2026
Personal Finance
Current price of oil as of June 8, 2026
By Joseph HostetlerJune 8, 2026
1 day ago
Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
Success
Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
By Preston ForeJune 7, 2026
2 days ago
'We didn’t see this coming': Wall Street eats its forecasts as stocks sell off globally on fear of AI bubble ahead of SpaceX IPO
Economy
'We didn’t see this coming': Wall Street eats its forecasts as stocks sell off globally on fear of AI bubble ahead of SpaceX IPO
By Jim EdwardsJune 8, 2026
1 day ago
'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money
Economy
'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money
By Nick LichtenbergJune 7, 2026
2 days ago
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
19 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.