• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

How many iPhones did Apple sell? (Q1 2010)

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
January 3, 2010, 5:00 PM ET

A preview of what Wall Street expects from Apple’s Q1 2010



Source: Company reports

Apple’s (AAPL) first fiscal quarter ended on Saturday, Dec. 26, front-loading the company’s 2010 results with what is likely to be its biggest quarter of the year.

We won’t learn the actual results until they are released later this month, but most analysts who follow the stock have already made educated guesses about how that quarter went, starting with Apple’s fastest-growing product line: the iPhone.

We’ve gathered some of those estimates below, and will add to the list as more come in. They range from a high of 11.3 million iPhones from Broadpoint Amtech’s Brian Marshall to a low of 7.6 million from Morgan Keegan’s Tavis McCourt.

Even at low end, that would represent a 10.8% increase from the previous record of 7.37 million iPhones, set last September.

Below the fold: The estimates (iPhone unit sales in millions).

Analyst, AffiliationiPhones (millions)Date of est.
Brian Marshall, Broadpoint AmTech11.301/3/10
Peter Misek, Canaccord Adams10.301/3/10
Shaw Wu, Kauffman Brothers9.5012/30/09
Yair Reiner, Oppenheimer Equity Res.9.5012/8/09
Gene Munster, Piper Jaffray9.301/6/10
Doug Reid, Thomas Weisel8.8912/28/09
Kathryn Huberty, Morgan Stanley8.751/3/10
Jeff Fidacaro, Susquehanna Financial8.701/6/10
Nehal Chokshi, Technology Insights8.681/4/10
Deagol, Apple Finance Board8.651/3/10
Chris Whitmore, Deutsche Bank8.5011/29/09
Ben Reitzes, Barclay’s Capital8.501/7/10
Turley Muller, Financial Alchemist8.401/4/10
Mark Moskowitz, J.P. Morgan8.171/4/10
Tavis McCourt, Morgan Keegan7.601/13/10

. . . . . . .

See also:

  • How many Macs did Apple sell?

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Photo of MacKenzie Scott
SuccessMacKenzie Scott
MacKenzie Scott’s $7 billion year: Philanthropist credits dentist and college roommate as inspirations for monumental giving
By Sydney LakeDecember 10, 2025
27 minutes ago
David Zaslav wearing sunglasses
SuccessWealth
Netflix–Paramount bidding wars are pushing Warner Bros CEO David Zaslav toward billionaire status—he has one rule for success: ‘Never be outworked’
By Preston ForeDecember 10, 2025
31 minutes ago
Four men pose for photo
CryptoCryptocurrency
Exclusive: Surf, an AI platform just for crypto, raises $15 million
By Carlos GarciaDecember 10, 2025
56 minutes ago
A pile of gold coins and gold bars.
Personal Financegold prices
Current price of gold as of December 10, 2025
By Danny BakstDecember 10, 2025
2 hours ago
housing affordability
Real EstateHousing
America’s mobile housing affordability crisis reveals a system where income determines exposure to climate disasters
By Ivis Garcia and The ConversationDecember 10, 2025
2 hours ago
Zohran
PoliticsElections
Political communication scholar on how Zohran Mamdani hacked ‘slacktivism’ to appear on your phone, on your street and in your mind
By Stuart Soroka and The ConversationDecember 10, 2025
2 hours ago

Most Popular

placeholder alt text
Economy
‘Fodder for a recession’: Top economist Mark Zandi warns about so many Americans ‘already living on the financial edge’ in a K-shaped economy 
By Eva RoytburgDecember 9, 2025
19 hours ago
placeholder alt text
Politics
Exclusive: U.S. businesses are getting throttled by the drop in tourism from Canada: 'I can count the number of Canadian visitors on one hand'
By Dave SmithDecember 10, 2025
4 hours ago
placeholder alt text
Success
When David Ellison was 13, his billionaire father Larry bought him a plane. He competed in air shows before leaving it to become a Hollywood executive
By Dave SmithDecember 9, 2025
1 day ago
placeholder alt text
Banking
Jamie Dimon taps Jeff Bezos, Michael Dell, and Ford CEO Jim Farley to advise JPMorgan's $1.5 trillion national security initiative
By Nino PaoliDecember 9, 2025
21 hours ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
14 days ago
placeholder alt text
Economy
The 'forever layoffs' era hits a recession trigger as corporates sack 1.1 million workers through November
By Nick Lichtenberg and Eva RoytburgDecember 9, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.