Marketing that “crazy, water-skiing elephant”



Visitors to YouTube, Twitter and other locations around the web may run into a unique video, starting today. It shows about fifteen seconds of a very cute elephant who is water skiing. After the viewer is lulled into this amusing and soothing pleasure bath, a brief promotional message is provided.

Here’s the link: http://www.youtube.com/watch?v=6iSV7vYqv-M.

The video is the launch document of my new online campaign to promote my potential best-seller, How To Relax Without Getting The Axe.  Other videos will follow featuring a variety of adorable animals in a range of cute activities, all designed to lure unsuspecting web cruisers to a benign, gently commercial message.

Which is, of course, what I’m doing right now. Have a good weekend!