• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

What did Apple and Google talk about for three weeks in July?

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
September 19, 2009, 10:48 AM ET
Apple's Schiller and Google's Eustace

In the letter to the FCC that Google (GOOG) released Friday — the one that flatly contradicts the story Apple (AAPL) told the government — there’s an interesting timeline of events.

At the heart of the case, for those who haven’t been following every twist and turn, is an application called Google Voice that Google had been trying since June to get onto the iPhone App Store. Google says that Apple rejected the app. Apple says it never did.

This would be funny, as Brian Caulfield puts it, if the Feds weren’t involved.

What interests me today is the three weeks following the telephone call in which, according to Google’s newly un-redacted letter, Apple’s top marketing executive — Phil Schiller — told Google’s senior engineering guy — Alan Eustace — that Apple was rejecting Google Voice because it duplicated the iPhone’s dialing function. Here’s the sequence of events, as Google has it:

  • June 2: Google submits Google Voice for approval
  • July 5 (a Sunday): Google and Apple begin “a series of in person meetings, phone calls and emails” to discuss the approval status of the app. Schiller and Eustace are the primary points of contact between the two companies.
  • July 7 (two days later): Schiller informs Eustace by telephone that Apple was rejecting Google’s application
  • July 27 (three weeks later): Apple pulls three previously approved Google Voice-enabled applications from the App Store. A Google spokesperson complains to the press.
  • July 28: The series of meetings, phone calls and emails between Apple and Google ends.
  • July 31: The FCC launches an inquiry into the matter; asks Apple, Google and AT&T (T) to explain what happened.

So here’s my question: If Schiller, as Google claims, rejected the app on July 7, what did the two companies talk about for the next three weeks?

If instead, as Apple claims, Schiller alerted Eustace that Apple had problems with the app but was still considering approval, what happened three weeks later that caused the company to pull those other Google Voice-enabled apps and send Google’s PR team squawking to the press?

It’s possible that there’s enough wiggle room in the two versions of events that both sides are telling the truth. It’s also possible that either Apple or Google dissembled in their letters to the FCC — although Google has less reason to do so than Apple.

There’s a way to get to the bottom of this. The FCC has subpoena power. If chairman Julius Genachowski is serious, as he maintains he is, about getting the necessary “facts and data,” he can call Schiller and Eustace to Washington, put them under oath, and ask them directly who said what to whom.

An Apple spokesman has declined to comment directly on Google’s claim that Schiller rejected Google’s application. He said instead that Apple did not agree with all the statements in Google’s letter to the FCC. And he reiterated that Apple had not rejected Google Voice, but is, in fact, still considering it.

See also:

  • Google spills the beans on Apple
  • The FCC is asking Apple and AT&T all the right questions
About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

CryptoBinance
Binance has been proudly nomadic for years. A new announcement suggests it’s finally chosen a headquarters
By Ben WeissDecember 7, 2025
3 hours ago
Big TechStreaming
Trump warns Netflix-Warner deal may pose antitrust ‘problem’
By Hadriana Lowenkron, Se Young Lee and BloombergDecember 7, 2025
7 hours ago
Big TechOpenAI
OpenAI goes from stock market savior to burden as AI risks mount
By Ryan Vlastelica and BloombergDecember 7, 2025
7 hours ago
InvestingStock
What bubble? Asset managers in risk-on mode stick with stocks
By Julien Ponthus, Natalia Kniazhevich, Abhishek Vishnoi and BloombergDecember 7, 2025
7 hours ago
EconomyTariffs and trade
Macron warns EU may hit China with tariffs over trade surplus
By James Regan and BloombergDecember 7, 2025
7 hours ago
EconomyTariffs and trade
U.S. trade chief says China has complied with terms of trade deals
By Hadriana Lowenkron and BloombergDecember 7, 2025
7 hours ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
15 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.