Steve Jobs is not the only one who knows a thing or two about event marketing. Check out Damian Koh‘s photos of the launch of the new iPhone 3GS in Singapore Friday night.
By 8 p.m., according to SingTel, Apple’s (AAPL) exclusive local carrier, between 1,500 and 2,000 eager customers had gathered outside company headquarters for the festivities, with many more expected over next two days.
“On average,” executive vice president Yuen Kuan Moon told Channel NewsAsia, “a customer during the peak period will queue between anywhere for three to four hours.”

To help build excitement — and swell the crowd — SingTel staged fireworks and a confetti drop worthy of a Republican National Convention. Waiting customers were ushered through three “experience zones” to keep them entertained.

Koh caught Chin in a quiet moment with a new iPhone 3GS for which we suspect she didn’t have to wait in line. Or, for that matter, pay for.
Thanks to iPhone Asia‘s Dan Butterfield for the tip.
Photos courtesy of Damian Koh.
UPDATE: It turns out the photos don’t quite do justice to the magnitude of the event. For a video shot by one of the first customers in line, see 3GS insanity in Singapore.











