• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Steve Jobs, Verizon, the iPhone and the iPad

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
April 28, 2009, 9:43 AM ET

Someone at Verizon (VZ) has been busy winding up the rumor mill this week, leaking stories to at least three news outlets about a pair of prototype wireless devices that Apple (AAPL) is reported to be shopping around.

In the past two days, news items in the New York Times, USA Todayand

BusinessWeek

have all cited unnamed persons briefed on a new round of negotiations between Apple and Verizon — two companies whose failure to reach an agreement in 2005 famously resulted in the original iPhone going to AT&T (T).

BusinessWeek provides the most detailed account of the two prototypes:

  • A smaller, less expensive “calling device” described by a BusinessWeek source who has seen it as an “iPhone lite”;
  • A “media pad” that would let users listen to music, view photos, watch high-definition videos and place calls over a Wi-Fi connection.

This “media pad” sounds a lot like the tablet Apple has been rumored to be working on for at least 18 months — and for which Apple is reported to have snapped up large quantities of 9- to 10-inch touch-sensitive screens. BusinessWeek reports that it is smaller than Amazon’s (AMZN) Kindle e-book reader, but with a larger touchscreen.

According to the BusinessWeek source who has seen it:

“We are talking about a device where people will say, ‘Damn, why didn’t we do this?’ Apple is probably going to define the damn category.”

Silicon Alley Insider‘s Henry Blodget suggests that Apple call it the iPad.

The nature of the “calling device” is a matter of some dispute. USA Today suggested that it would run on Verizon’s CDMA network — a possibility dismissed Monday by Piper Jaffray’s Gene Munster as “unlikely” given the hurdles involved in building and supporting a cellular technology that seems to be on its last legs. As Apple COO Tim Cook put it last week: “CDMA doesn’t really have a life to it after a certain point in time.”

The timing of all this is also fuzzy. BusinessWeek‘s sources tell it that one of the devices could come out this summer — but they don’t say which one. We’d put our money on the iPad, given that any Verizon iPhone — lite or not — would probably have to wait until after 2010, when the carrier’s next-generation LTE (Long Term Evolution) cellular network comes on line and Apple’s contract with AT&T expires.

Complicating matters are multiple reports that AT&T is trying to get Apple to extend its deal as the iPhone’s exclusive U.S. carrier beyond 2010.

The whole thing sounds like a typical high-wire Cupertino negotiating session, in which Apple seduces potential partners with impossibly sexy gadgetry, pits one against the other, and ends up extracting the most favorable terms for itself.

It’s no accident that one of BusinessWeek‘s sources — Verizon Wireless CEO Lowell McAdam — says that before Steve Jobs went on medical leave, McAdam was talking directly with the master dealmaker himself.

UPDATE:
The Wall Street Journal
Tuesday reported that Verizon is in discussions with Microsoft (MSFT) to carry a touchscreen device code-named “Pink” that would compete with Apple’s iPhone by early next year. In a note posted after the report, Morgan Keegan’s Tavis McCourt pointed out that Verizon already sells 14 different touch screen phones, six of them running Windows Mobile. “There appears to be nothing new here from a product perspective,” he writes.  “If we assume Microsoft was the source of the leak, this speaks volumes as to how threatened it is by iPhone.”

See also: Rumor: An iPhone for Verizon in 2009

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Four men pose for photo
CryptoCryptocurrency
Exclusive: Surf, an AI platform just for crypto, raises $15 million
By Carlos GarciaDecember 10, 2025
16 minutes ago
A pile of gold coins and gold bars.
Personal Financegold prices
Current price of gold as of December 10, 2025
By Danny BakstDecember 10, 2025
1 hour ago
housing affordability
Real EstateHousing
America’s mobile housing affordability crisis reveals a system where income determines exposure to climate disasters
By Ivis Garcia and The ConversationDecember 10, 2025
2 hours ago
Zohran
PoliticsElections
Political communication scholar on how Zohran Mamdani hacked ‘slacktivism’ to appear on your phone, on your street and in your mind
By Stuart Soroka and The ConversationDecember 10, 2025
2 hours ago
student
CommentaryEducation
International students skipped campus this fall — and local economies lost $1 billion because of it
By Bjorn MarkesonDecember 10, 2025
2 hours ago
Goldman Sachs' logo seen displayed on a smartphone with an AI chip and symbol in the background.
NewslettersCFO Daily
Goldman Sachs CFO on the company’s AI reboot, talent, and growth
By Sheryl EstradaDecember 10, 2025
3 hours ago

Most Popular

placeholder alt text
Economy
‘Fodder for a recession’: Top economist Mark Zandi warns about so many Americans ‘already living on the financial edge’ in a K-shaped economy 
By Eva RoytburgDecember 9, 2025
18 hours ago
placeholder alt text
Success
When David Ellison was 13, his billionaire father Larry bought him a plane. He competed in air shows before leaving it to become a Hollywood executive
By Dave SmithDecember 9, 2025
1 day ago
placeholder alt text
Politics
Exclusive: U.S. businesses are getting throttled by the drop in tourism from Canada: 'I can count the number of Canadian visitors on one hand'
By Dave SmithDecember 10, 2025
4 hours ago
placeholder alt text
Banking
Jamie Dimon taps Jeff Bezos, Michael Dell, and Ford CEO Jim Farley to advise JPMorgan's $1.5 trillion national security initiative
By Nino PaoliDecember 9, 2025
20 hours ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
14 days ago
placeholder alt text
Economy
The 'forever layoffs' era hits a recession trigger as corporates sack 1.1 million workers through November
By Nick Lichtenberg and Eva RoytburgDecember 9, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.