• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Apple TV vs. Blu-ray: How do they stack up?

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
February 13, 2008, 6:15 PM ET

Now that Apple TV offers movie rentals in high definition, the question naturally arises: how does Apple’s HD stack up against, say, a Blu-ray disk or the HD content offered by the cable networks?

To get at an answer, the folks at iLounge have done a favor for the rest of us (who don’t necessarily have an Apple TV, a Blu-ray player or even an HD TV): they’ve posted side-by-side comparisons of the latest Bruce Willis vehicle, “Live Free or Die Hard”, viewed on four systems.

  • Blu-ray
  • Apple TV
  • HD video on demand
  • Standard DVD

If you’re in the market for an Apple TV set top box, you owe it to yourself to read Charles Starrett’s full review. But here’s the money quote:

While the Blu-Ray version was the clear winner of the bunch, we were surprised by how well the Apple TV fared in comparison to the other formats we tested. Its weakest performance was in the straight shot-for-shot resolution test, where we looked at how all four devices displayed a scene with fine details. (link)

That said, Starrett points out that resolution numbers don’t necessarily mean as much as compression, color, motion, aspect ratio, download time and price. His conclusion:

From where we stand, frequent and quality-sensitive video watchers will find Netflix or Blockbuster to be better month-to-month values for HD video rentals than Apple TV or on-demand cable services, while Apple TV provides an option that’s in the upper middle of the pack on quality and the best on convenience, so long as you’re willing to pay the $229-$329 cost of entry. The question is: are you?

Photos reprinted by kind permission of iLounge.com. For lots more images, available full size, see here.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

InnovationBrainstorm Design
Procurement execs often don’t understand the value of good design, experts say
By Angelica AngDecember 8, 2025
51 minutes ago
Personal Financemortgages
Current mortgage rates report for Dec. 8, 2025: Rates hold steady with Fed meeting on horizon
By Glen Luke FlanaganDecember 8, 2025
1 hour ago
Personal FinanceReal Estate
Current ARM mortgage rates report for Dec. 8, 2025
By Glen Luke FlanaganDecember 8, 2025
1 hour ago
Personal FinanceReal Estate
Current refi mortgage rates report for Dec. 8, 2025
By Glen Luke FlanaganDecember 8, 2025
1 hour ago
CryptoBinance
Binance has been proudly nomadic for years. A new announcement suggests it’s finally chosen a headquarters
By Ben WeissDecember 7, 2025
5 hours ago
Big TechStreaming
Trump warns Netflix-Warner deal may pose antitrust ‘problem’
By Hadriana Lowenkron, Se Young Lee and BloombergDecember 7, 2025
9 hours ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
18 hours ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.