In 2008 I believe we mark a very special anniversary: the 250th year that American Airlines has been serving the vermicelli and shrimp appetizer to Business Class passengers. But seriously. I know there has only been heavier-than-air flight for less than that, so those of you prepared to fire off a corrective comment can just stop right there.
It does feel like a long time, though. I recall, once upon a time, that American used to feature the food stylings of a number of chefs from establishments around the nation. Today, it’s kind of odd. They hand out menus with lots of type in them, but they always feature the same food. It’s Groundhog Day in the air.
In a time where nothing is certain, where the markets offer a different buffet of doom every day, it should be kind of nice to have something that never changes, never alters, year and year after year after year after… hm? Oh. Sorry. I got stuck in a loop there.
I have some questions for American I thought I would share with you, because perhaps you might have some answers.
Did somebody at the airline, back in the last century, achieve massive economies of scale by purchasing the largest number of teeny weeny beef filets in history? And do they now reside in an enormous frozen vault somewhere, tiers upon tiers of them, reaching up into the sky, a miniscule percentage defrosted annually for use until the next century dawns? How else are we to explain their ubiquity?
Were market tests done to determine that the vast majority of salad eaters enjoy creamy dill dressing? For a bright and shining moment last month, business passengers were offered a modified Caesar heretofore unknown, but that option seems now to have disappeared. Was there an upheaval among frequent flyers to bring back the creamy dill? If so, why hasn’t it been documented?
Who invented the super-cooked shrimp with rice-noodles that seems to be the annointed appetizer on most transcontinental flights? Is there an executive somewhere whose resposibility it is to say, “No. Enough,” and bring in the prosciutto with reconstituted melon dip as an alternative? When was it decided that resilient shrimp and limp, translucent noodles were not only the amuse bouche of choice for most customers, but of such popularity that they would be on the menu for most of our adult lifetimes?
Is the universe divided between those who select beef and those who opt for pasta? Is there no other road through the infinite regions of space?
Are these things immutable? Perhaps not. A few years ago, American introduced soy beans into its hot nuts mixture. Reaction must have been swift and powerful, since they were rescinded almost immediately thereafter. So change is possible. But is it called for?
Is there a vast business populace out there that, as they check in for their 15th or 20th flight of the year, has puffy little thought balloons above their heads filled with cold shrimp and chewy beef filets? Are there routes out there that offer other fare entirely, dishes that those of us who go between New York, Los Angeles or San Francisco know not of?
I know there are more serious matters questions that face us, ladies and gentlemen. This will never be the Davos Question featured by YouTube for response worldwide. But it isn’t only the big stuff that occupies us, is it? Aren’t the little issues sometimes just as intriguing, worrying away at the corners of our consciousness like termites, burrowing like moths into the fabric of our composure?
If you have any answers, please send them along. If any of you now reading this are associated with the airline, feel free to weigh in. And those of you who don’t fly this particular carrier quite as much as I do, are there similar patterns, concentric mobius strips of repetitive service in which you, when you travel, are forced to inhabit?
What other weird things have you eaten in the course of business lately? And yes, readers in Asia, I AM speaking to you.