• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Leopard’s Soggy New York Debut

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
October 26, 2007, 8:01 PM ET

The cold Manhattan drizzle didn’t faze the faithful.

An estimated 400 to 500 sodden die-hard Apple (AAPL) loyalists waited under umbrellas up to three and a half hours outside the company’s flagship Fifth Avenue store for a chance to buy OS X Leopard on its first day of sale.

By the time the doors opened at 6:01 p.m. the line stretched — in places four or five deep — down Fifth Avenue, across 58th Street and all the way to Madison Avenue.

The rain-soaked customers were greeted in full pep-rally style by black-shirted employees who shouted and clapped as the crowd tramped down the glass-enclosed spiral staircase — and then gave them high-fives as they emerged a few minutes later brandishing their shrink-wrapped packages.



First in line was Bob Greenlees, 23, a student at the Cardozo School of Law. He had been waiting since 2:30 in the afternoon and was still as cheerful and excited as a child on Christmas morning.

“I missed the iPhone line because I was in Paris on my honeymoon,” he said, minutes before the doors opened. “But I watched the webcast.”

“That’s my crazy husband,” said Laura Greenlees, who waited outside with Bob’s computer backpack while he completed the purchase. He came out 15 minutes later with a free T-shirt and a $199 Leopard family pack that he said he would share with his wife and his parents.

The store, which is open 24 hours a day, was expected to have sufficient copies of Leopard to supply all comers — but not necessarily T-shirts. Apple had only stockpiled enough for the first 500 customers.

See also The Day of the Leopard and Leopard: The Reviews Are In

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

InnovationBrainstorm Design
Procurement execs often don’t understand the value of good design, experts say
By Angelica AngDecember 8, 2025
10 minutes ago
Personal Financemortgages
Current mortgage rates report for Dec. 8, 2025: Rates hold steady with Fed meeting on horizon
By Glen Luke FlanaganDecember 8, 2025
45 minutes ago
Personal FinanceReal Estate
Current ARM mortgage rates report for Dec. 8, 2025
By Glen Luke FlanaganDecember 8, 2025
45 minutes ago
Personal FinanceReal Estate
Current refi mortgage rates report for Dec. 8, 2025
By Glen Luke FlanaganDecember 8, 2025
45 minutes ago
CryptoBinance
Binance has been proudly nomadic for years. A new announcement suggests it’s finally chosen a headquarters
By Ben WeissDecember 7, 2025
5 hours ago
Big TechStreaming
Trump warns Netflix-Warner deal may pose antitrust ‘problem’
By Hadriana Lowenkron, Se Young Lee and BloombergDecember 7, 2025
9 hours ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
17 hours ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.