• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

2

Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says

3

MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing

1

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

2

Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says

3

MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing

Seagate “Crickett”: Bluetooth hard drive for phones

By
Jon Fortt
Jon Fortt
Down Arrow Button Icon
By
Jon Fortt
Jon Fortt
Down Arrow Button Icon
January 29, 2007, 11:00 PM ET

Seagatecrickettsm

Seagate (STX) today will announce perhaps its oddest product ever: a hard drive, code-named Crickett, that uses Bluetooth to connect wirelessly to your cell phone. Starting capacity: 10 gigabytes. $159.

(Above, the device next to a RAZR.)

Cool, no question. But when Seagate marketing manager Rob Pait told me about it, my first question was, “Why does my cell phone need a hard drive?”

I’m supposed to be a gadget guy, and gadget guys aren’t supposed to ask those types of questions. We’re supposed to ask, “How long before you get to 100 gigabytes?” But I was really curious what the drive is for. Seagate is calling it DAVE, for “Digital Audio Video Experience.”

Pait explained that DAVE is designed to hold all that stuff I’ll be using my cell phone to download. Movies, music, all that. Instead of keeping it on my phone, or keeping it on an SD card that fits into my phone, I can download it onto this wireless hard drive and stream it back to my phone. I could also use the drive to store business information.

Still I can’t imagine buying one, considering I could have an 8GB iPod nano for $40 more. (The nano has a screen and a simple interface, plays music, and hooks up to all kinds of accessories like the iPod+Nike Sport kit. It just doesn’t connect to a phone.)

With respect to Seagate – and I have a lot of respect for Seagate – this strikes me as great technology put to an ill-conceived use. I can see why wireless carriers would love DAVE – they hope that with more storage we’ll download more content, and spend more money paying phone bills. They also hope to extend their “walled garden” ways to the hard drive, keeping consumers from burning backup discs of content they’ve purchased.

But that’s not how I want to experience my content.

I told Seagate I’d be really excited about the drive if digital camera manufacturers were to get on board with, and build Bluetooth into their products. If the hard drive could wirelessly back up all the pictures in a camera, freeing up space for more photos, I’d buy it. (My wife likes to leave photos in the camera’s SD card for viewing convenience, but that has a way of limiting how many pictures we can fit on the thing.)

So DAVE is good, exciting technology. But I’d love to see it more consumer-focused, rather than carrier-focused.

Seagatecrickettbig

About the Author
By Jon Fortt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Marvell Technology, Flex to join S&P 500 later this month
InvestingS&P 500
Marvell Technology, Flex to join S&P 500 later this month
By Isabelle Lee and BloombergJune 6, 2026
2 hours ago
Ukraine targets St. Petersburg after Putin refuses talks
EuropeRussia
Ukraine targets St. Petersburg after Putin refuses talks
By BloombergJune 6, 2026
2 hours ago
Why oil’s not at $200 after the biggest supply shock in history
EnergyOil
Why oil’s not at $200 after the biggest supply shock in history
By Devika Krishna Kumar, Alex Longley, Yongchang Chin, Mia Gindis and BloombergJune 6, 2026
2 hours ago
Natisha Hiedeman, wearing a black and green jersey, celebrates on court.
North AmericaSports
The Seattle Storm used to be the ‘tail’ on the ‘dog’ of its NBA counterpart. Now the WNBA team is leading the city’s basketball revival
By Sasha RogelbergJune 6, 2026
3 hours ago
‘That’s the way life goes’: Trump tells Knicks fans who can’t afford tickets to ‘watch it on television’
Arts & EntertainmentDonald Trump
‘That’s the way life goes’: Trump tells Knicks fans who can’t afford tickets to ‘watch it on television’
By Michelle L. Price, Will Weissert and The Associated PressJune 6, 2026
3 hours ago
Trump issues pardon to former Republican congressman who made $350,000 in illegal gains from insider trading
LawInsider trading
Trump issues pardon to former Republican congressman who made $350,000 in illegal gains from insider trading
By The Associated PressJune 6, 2026
3 hours ago

Most Popular

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
AI
AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
By Marco Quiroz-GutierrezJune 5, 2026
1 day ago
Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
Economy
Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
By Nick LichtenbergJune 5, 2026
1 day ago
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
Success
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
By Sydney LakeJune 5, 2026
1 day ago
Current price of oil as of June 5, 2026
Personal Finance
Current price of oil as of June 5, 2026
By Joseph HostetlerJune 5, 2026
1 day ago
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
Cybersecurity
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
By Sasha RogelbergJune 3, 2026
3 days ago
Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
Real Estate
Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
By Sydney LakeJune 6, 2026
7 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.